Shift to higher-value-added promotional products addressing “experiential” consumption
First written in FY2017. 11 of 14 entries say "Advanced", first in FY2019. Latest entry: 2026-11-13.
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- FY2025AdvancedAnnual report
「The response to our new services has been strong, including store potential analysis using digital technology, promotional proposals highlighting added value, and our proprietary digital flyer “買適ミッケ!”. Customers who initially adopted the services on a trial basis are beginning to move to full-scale deployment.」
The company has given specific form to its shift toward higher-value-added sales promotion through store analysis, value-added promotions and the full-scale deployment of digital flyers. - FY2025-H1AdvancedAnnual report
「We also improved customer productivity by supporting the improvement of underperforming stores through the effective use of marketing data and improving the production process for promotional materials through the use of our systems.」
The company has given specific form to its shift toward higher-value-added sales promotion through support for improving underperforming stores using marketing data and improving productivity in customers’ promotional material production processes. - FY2024AdvancedAnnual report
「Specifically, we introduced a new service that proposes target-specific sales promotion methods for consumers using marketing data and quantitatively verifies their effectiveness. The service made sales promotion activities visible and improved the accuracy and effectiveness of the initiatives.」
The company has given specific form to its shift toward higher-value-added sales promotion through target-specific proposals and the introduction of a quantitative effectiveness verification service. - FY2024-Q3AdvancedAnnual report
「Specifically, we supported improvements in the accuracy and effectiveness of sales promotion initiatives through approaches that vary promotional methods by target based on marketing data and an effectiveness verification service that makes promotional results visible.」
The company has given specific form to its shift toward higher-value-added sales promotion through target-specific initiatives based on marketing data and services that visualise and verify promotional effectiveness. - FY2024-Q2AdvancedAnnual report
「In sales, we supported the expansion of market opportunities by providing higher-value-added services, including building customers’ 52-week sales promotion strategies through consulting. In addition, to address increasingly sophisticated challenges in the retail sector, we worked to build our proprietary framework for verifying the effectiveness of sales promotions.」
The company has given specific form to its shift toward higher-value-added sales promotion through the development of 52-week sales promotion strategies and its proprietary framework for verifying promotional effectiveness. - FY2024-Q1AdvancedAnnual report
「In addition, to address increasingly sophisticated challenges in the retail sector, we have worked to strengthen and expand supplementary services and approaches using data to encourage customers to visit stores and purchase an additional item.」
The company has given specific form to its shift toward higher-value-added sales promotion through data-driven approaches that encourage store visits and additional purchases, together with the strengthening and expansion of supplementary services. - FY2021-Q3RestatedAnnual report
「At physical stores, we have supported the resolution of various store-related challenges through POP displays and other materials encouraging social distancing.」
The company continues to provide sales promotion proposals using POP displays and other materials encouraging social distancing to address store-related challenges during the spread of infectious disease. - FY2021-Q2AdvancedAnnual report
「At physical stores, we have supported the resolution of various store-related challenges through POP displays and other materials encouraging social distancing.」
The company implemented specific sales promotion proposals, including POP displays encouraging social distancing, to address store-related challenges during the spread of infectious disease. - FY2021-Q1AdvancedAnnual report
「We have actively implemented measures to resolve challenges, including alternatives to events that had to be cancelled, expanded information provision through WEB, and new sales initiatives highlighting safety and security.」
The company implemented new sales initiatives themed around events, WEB, safety and security as specific proposals addressing changes in demand during the spread of infectious disease. - FY2019AdvancedAnnual report
「We are also implementing sales promotion proposals addressing health, security, safety, culture and entertainment in line with market needs, as well as proposals using IT and AI to address the declining birthrate, ageing population and labour shortages.」
The company describes sales promotion proposals responding to demand for health, security, safety, culture and entertainment as measures it has implemented. - FY2018RestatedAnnual report
「In this environment, we will seek to expand our business by providing comprehensive support for various information needs based on lifestyle occasions, covering marketing, planning, production, sorting, packing and delivery.」
The company continues to expand its business by addressing information needs based on lifestyle occasions and providing comprehensive support from planning through delivery. - FY2017First statedAnnual report
「We will focus on three areas, newspaper inserts, sales promotion materials and WEB, and shift to higher-value-added products, including the sale of original promotional products tailored to each customer and the planning of sales methods based on seasonal events and lifestyle occasions throughout the year, as well as experiential consumption related to security, safety and health.」
The company states that it will focus on three areas, newspaper inserts, sales promotion materials and WEB, and shift to planning customer-specific original products and sales methods addressing seasonal, event-related and lifestyle needs, including security, safety and health.