Expansion into promotional materials beyond newspaper inserts
First written in FY2016. 18 of 30 entries say "Advanced", first in FY2018-Q1. Latest entry: FY2026.
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- FY2026AdvancedAnnual report
「The proportion of transactions in value-added areas increased through proposals from the marketing design stage, expanded provision of targeted digital initiatives, and the introduction of comprehensive sales promotion support using our proprietary system.」
The company describes the expansion of its sales promotion business beyond inserts as a shift in the transaction mix toward value-added areas, including marketing design, targeted digital initiatives and comprehensive support using its proprietary system. - 2026-06-02AdvancedGeneral Meetings of Shareholders
「マーケティング設計段階からの提案やターゲットを絞り込んでのデジタル施策の提供拡大」
従来の販促物から、マーケティング設計・ターゲット別デジタル施策へ展開を進めている。 - FY2025AdvancedAnnual report
「There was also strong response to our new services, including store potential analysis using digital technology, promotional proposals highlighting added value, and the digital flyer “買適ミッケ!” developed by our company, and customers that had initially introduced the services on a trial basis have begun moving to full-scale implementation.」
The company expanded its business scope from traditional promotional materials into store analysis, value-added promotions and digital flyers, and states that trial customers have progressed to the full-scale implementation stage. - FY2025-H1AdvancedAnnual report
「We developed a user-friendly digital flyer for smartphones, enabling us to reach people who had not subscribed to flyers.」
The company gave concrete form to expansion beyond paper inserts by using a digital flyer for smartphones to reach people who had not subscribed to flyers. - FY2024AdvancedAnnual report
「As the expansion of sales channels for new products among existing customers and the development of new customers progressed smoothly, net sales were ¥9,954 million, up 10.5% year on year.」
The company states that expansion into new products and new customers, including areas beyond inserts, progressed, resulting in net sales of ¥9,954 million, up 10.5% from the previous fiscal year. - FY2024-Q2AdvancedAnnual report
「By strengthening these ancillary services, the company advanced new customer development, expansion of its business scope and retention of existing customers.」
Regarding expansion of the sales promotion business, including areas beyond inserts, the company states that strengthening ancillary services advanced new customer development, business scope expansion and retention of existing customers. - FY2024-Q1AdvancedAnnual report
「Net sales were ¥2,389 million, up 7.5% from the same quarter of the previous year, as the expansion of sales channels for new products among existing customers and the development of new customers progressed smoothly.」
The company states that the rollout of new products to existing customers and the development of new customers progressed, resulting in a 7.5% year-on-year increase in quarterly net sales. - FY2023AdvancedAnnual report
「Net sales were ¥9,010 million, up 5.9% year on year, as the expansion of sales channels for new products among existing customers and the development of new customers progressed smoothly.」
The company states that the expansion of the sales promotion business, including areas beyond inserts, progressed smoothly through the rollout of new products to existing customers and the development of new customers, resulting in a 5.9% year-on-year increase in net sales. - FY2022AdvancedAnnual report
「As a result of these initiatives, efforts continued from the previous fiscal year to develop new customers and expand sales channels for new products among existing customers advanced.」
Regarding expansion of the sales promotion business beyond inserts, the company states that new customer development and the expansion of sales channels for new products among existing customers advanced. - FY2022-Q2AdvancedAnnual report
「We have strengthened services that support the shift from print media to digital sales promotion.」
Regarding expansion into sales promotion beyond print media, the company states that it strengthened services supporting the shift to digital. - FY2022-Q1RestatedAnnual report
「Against this backdrop, our sales division accurately identified customer needs and conditions in the printing market and, while leveraging the strength of handling everything in-house from planning through printing and delivery, proposed sales promotion initiatives in digital areas such as videos, WEB and LINE without being limited to paper media. We also pursued the development of new customers and new products for existing customers.」
The company reaffirms its direction of continuing to expand into videos, web services, LINE and other non-print media, as well as new products, thereby broadening its sales promotion business beyond inserts. - FY2021-Q3RestatedAnnual report
「We aim to establish a stronger corporate brand by expanding beyond distribution into new industries, including food service, various manufacturers, financial services, and cram schools and educational institutions.」
The company reiterates its policy of expanding its customer and business scope from distribution into food service, various manufacturers, financial services, and cram schools and educational institutions. - FY2021-Q2AdvancedAnnual report
「We aim to establish a stronger corporate brand by expanding beyond distribution into new industries, including food service, various manufacturers, financial services, and cram schools and educational institutions.」
The company specifically states its policy of expanding its customer and business scope beyond traditional distribution into food service, various manufacturers, financial services, and cram schools and educational institutions. - FY2021-Q1AdvancedAnnual report
「The company has actively implemented measures to address customer demand changes resulting from the spread of COVID-19, not only for existing clients but also for new industries, including sales of COVID-19 prevention products, alternative measures for events that were cancelled or discouraged, expanded information provision via the web, and new sales initiatives emphasizing safety and security.」
The company expanded beyond its traditional area centered on inserts into products, web services and alternative measures for new industries. - FY2020AdvancedAnnual report
「Against this backdrop, tailored to the characteristics of each client, we have proposed multiple categories, including not only flyers but also POP materials, price cards, stickers, sales promotion materials, WEB, newspaper advertising and campaigns.」
The company specifically describes expansion into multiple categories beyond inserts, including POP materials, price cards, promotional materials, web services, newspaper advertising and campaigns. - FY2020-Q3RestatedAnnual report
「Against this backdrop, by proposing solutions tailored to the issues faced by each client across the categories of flyers, stickers, sales promotion materials, WEB and campaigns, we expanded transactions with existing clients, acquired new clients and increased earnings.」
The company continues to offer proposals across a broader range of categories, including promotional materials, web services and campaigns, beyond inserts and stickers. No new target industries or numerical targets are presented this time either. - FY2020-Q2AdvancedAnnual report
「Against this backdrop, by proposing solutions tailored to the issues faced by each client across the categories of flyers, stickers, sales promotion materials, WEB and campaigns, we expanded transactions with existing clients, acquired new clients and increased earnings.」
The company states that it expanded both its existing and new customer segments by offering solutions across a broader range of categories, including promotional materials, web services and campaigns, rather than limiting them to flyers and stickers. - FY2020-Q1AdvancedAnnual report
「Against this backdrop, we have broadly expanded our business areas into sales promotion in general beyond our core flyers and stickers, promoted the transition to a business responsive to customer markets and expanded earnings, while reviewing purchasing terms and improving productivity to address higher raw material and logistics costs.」
The company is advancing measures to broadly expand its business scope into sales promotion generally, rather than limiting it to inserts and similar materials. - FY2019AdvancedAnnual report
「Specifically, based on both printing and advertising functions, we have expanded our customer base from distribution to consumer goods manufacturers, the food service industry, trading companies, service industries and the financial sector by handling a broad range of categories developed through our experience in distribution, from photography, planning, production, processing, sorting, store-specific packaging and delivery to digital marketing, including SNS.」
The company specifically lists the industries covered, stating that it expanded its customer base beyond distribution to consumer goods manufacturers, the food service industry, trading companies, service industries and the financial sector. - FY2019-Q3AdvancedAnnual report
「Against this backdrop, we have expanded our business areas by providing sales promotion materials other than our core flyers and stickers, an SNS business, and products and support services such as sorting and packing by individual store for customers.」
The company states that it has specifically expanded its business scope beyond a business centered on inserts to include other sales promotion materials, SNS, and sorting and packaging by individual store. - FY2019-Q2In-store promotional materials and SNS promotions exceeded the previous year but fell short of the planAnnual report
「In commercial printing, mass media such as flyers has declined as sales promotion methods have diversified, with a shift toward personalized promotions using CRM (customer information management), in-store promotional materials and SNS promotions. Against this backdrop, although we increased sales of in-store promotional materials and SNS promotions from the previous year, they fell short of the plan, while flyer sales declined more than planned due to major customers revising their new-store opening and renovation plans.」
While in-store promotional materials and SNS promotions other than inserts increased from the previous year, they fell short of the plan. Flyer sales declined more than planned as major customers revised their store opening and renovation plans. - FY2019-Q1RestatedAnnual report
「We have expanded our business scope to in-store promotional materials.」
As an expansion into sales promotion materials beyond inserts, the company continues to state that it is broadening its business scope to include in-store promotional materials. - FY2018RestatedAnnual report
「The company is taking on the challenge of expanding its business in sales promotion materials generally for consumer goods manufacturers and specialized trading companies involved in intermediate distribution, as well as the food service and financial industries, which it had not previously entered,」
For the second consecutive year, the company has identified specific industries in stating its policy of expanding sales promotion materials generally into industries outside distribution that it has not previously entered. - FY2018-Q3RestatedAnnual report
「Against this backdrop, to differentiate ourselves, we are expanding into proposals covering all types of sales promotion materials, rather than only flyers and POP materials, as well as into areas outside the distribution industry.」
The company continues to expand into sales promotion materials in general, beyond inserts and POP materials, as well as into industries outside distribution. No information is provided on the implementation status of the targeted scope or numerical targets. - FY2018-Q1AdvancedAnnual report
「Against this backdrop, we have promoted structural reform and expanded our business areas into in-store sales promotion materials.」
Regarding the expansion of its sales promotion business, the company states that it has advanced into the specific area of in-store promotional materials. - FY2017RaisedAnnual report
「We will expand our business scope by proposing efficient promotional-material systems suited to companies in areas where we have not yet entered, including the financial markets, consumer goods manufacturers, specialized trading companies, food-service companies and specialty apparel retailers.」
In addition to expanding its traditional printing and sales promotion business, the company explicitly states that its scope now includes system proposals for industries it has not previously entered, such as financial services, consumer goods manufacturers, specialized trading companies, food service and specialty clothing retailers. - FY2017-Q3RestatedAnnual report
「By focusing on structural reform to expand the business area of one-stop, marketing-focused in-store sales promotion services,」
The company continues to pursue structural reforms to expand its promotional business. No new scope or achievement milestones have been presented since the previous quarter. - FY2017-Q2RaisedAnnual report
「We are focusing on structural reforms to expand our business scope from the printing market into a broad range of industries and diverse products,」
The company is broadening the scope of its business expansion, moving from expansion into promotional materials other than conventional newspaper inserts to expansion into a broad range of industries and diverse products. - FY2017-Q1RestatedAnnual report
「Expansion into business areas by leveraging the company's strengths, with the aim of transitioning to a marketing-focused business in the promotional market」
The company is reaffirming its policy of expanding beyond the newspaper-insert advertising field, but has not provided numerical targets such as order proportions. - FY2016First statedAnnual report
「In our sales division, we aim to increase the proportion of orders for all types of promotional materials, not just newspaper inserts, and to level out our sales mix.」
The company has set a goal of reducing its relative dependence on its core newspaper-insert advertising business, increasing orders for promotional materials generally and leveling out its sales mix.