Developing a one-stop, comprehensive service covering all sales promotion activities

「By combining these strengths, we provide consistent support for customers' promotional challenges, from strategy formulation through the execution of specific initiatives, effectiveness measurement and improvement, while optimizing promotional activities across physical and digital channels by integrating initiative design that uses data and digital technologies.」

「当社独自システムを活用した包括的な販促支援の導入により、付加価値領域における取引の比重が高まりました。」

「In response to these circumstances, we are currently negotiating price revisions and reviewing business processes using our proprietary operations improvement services, and the effects of these improvements are beginning to emerge.」

「Many of these orders are planned to include the introduction of our proprietary operations improvement system. In preparation for orders commencing, we are building a structure that will lead not only to improvements on the customer side but also to improvements in internal productivity.」

「On the sales side, we developed a user-friendly digital flyer for smartphones, enabling us to reach customers who had not previously subscribed to flyers. For product photography for flyers and e-commerce sites, we achieved cost reductions and provided added value by expanding our in-house studio, upgrading its equipment, and replacing some models with AI. We also improved customer productivity by supporting the improvement of underperforming stores through the effective use of marketing data and improving the production process for promotional materials through the use of our systems.」

「In addition, we sought to improve the productivity of clients' back-office functions by introducing a system that centrally manages ad placement and proofreading operations for promotional materials.」

「We also supported improvements in customer productivity by proposing a system that centrally manages ad placement and proofreading operations for promotional materials.」

「At the same time, we supported improvements in customers' profitability by expanding services focused on improving retailers' promotional operations, including the introduction of an online flyer proofreading tool and upgrades to the ad placement management system.」

「We accurately identify customer needs and market trends and develop and provide promotional initiatives drawing on our proprietary expertise, covering the process from planning through printing and delivery, while」

「In production, we improved efficiency through the state-of-the-art web offset printing press introduced in April, promoted in-house production and reduced costs paid to external suppliers, while also working to improve the earnings structure by reviewing procurement methods for supplies and materials and reducing SG&A expenses.」

「In production, we improved efficiency through the state-of-the-art web offset printing press introduced in April, promoted in-house production and reduced costs paid to external suppliers, while also working to improve the earnings structure by reviewing procurement methods for supplies and materials and reducing SG&A expenses.」

「On the production side, in April, our Saitama Plant replaced its web offset printing press with a state-of-the-art machine. The introduction of a production management system linking our sites made process management visible and enabled production innovation that increased production capacity by more than 20%. As a result, we will further increase in-house production to reduce costs previously outsourced and prepare for the upcoming busy season for flyer printing, which has been recovering since June.」

「In addition, as the provider of our customers' promotional activities, we will leverage the strength of in-house manufacturing to provide a diverse range of planned products through a one-stop service covering marketing, planning, design, production, printing, processing, sorting, packing and delivery for all types of sales promotion materials.」

「Specifically, based on both printing and advertising functions, we handle a wide range of categories developed through the distribution industry, from photography, planning, production, processing, sorting, packing and delivery by store to digital marketing such as SNS,」

「Against this backdrop, we have expanded our business areas by providing sales promotion materials other than our core flyers and stickers, an SNS business, and products and support services such as sorting and packing by individual store for customers.」

「In addition, as the provider of our customers' promotional activities, we will leverage the strength of in-house manufacturing to provide a diverse range of planned products through a one-stop service covering marketing, planning, design, production, printing, processing, sorting, packing and delivery for all types of sales promotion materials.」

「Leveraging as a strength our comprehensive one-stop service, developed through the distribution market from planning through sorting and packing, we have provided a diverse range of planned products across the sales promotion market.」

「By focusing on structural reform to expand the business area of one-stop, marketing-focused in-store sales promotion services,」

「In sales, we provide comprehensive in-store sales promotion tailored to each market,」

「Across the sales promotion market, we have worked to expand our business areas into marketing, planning, production, processing, sorting, packing and delivery through in-house manufacturing, with the aim of receiving orders directly from customers on a comprehensive basis.」