Expansion into sales management systems, WEB and SNS marketing

「DXや自社システムを活用した原価構造および業務構造の変革を進めておりますが、収益性の改善についてはなお途上段階にあります。」

「There was also strong response to our new services, including store potential analysis using digital technology, promotional proposals highlighting added value, and the digital flyer “買適ミッケ!” developed by our company, and customers that had initially introduced the services on a trial basis have begun moving to full-scale implementation.」

「In sales, we developed a highly user-friendly digital flyer for smartphones, enabling us to reach people who had not subscribed to flyers. For product photography for flyers and e-commerce sites, we achieved cost reductions and provided added value by expanding our in-house studio, upgrading its equipment and replacing some models with AI.」

「In production, the company began operating the new core system NEXT-CORE in August 2023 and promoted the digitalisation of internal operations. It also used RPA technology to streamline production work and automate quality control.」

「In production, the company began operating the new core system NEXT-CORE in August of the current fiscal year to strengthen production management and improve internal operations, while also advancing the digitalisation of approval processes. It further advanced the streamlining of production work and automation of quality checks using RPA and related technologies, reducing human error and easing the burden on staff.」

「In production, the company began operating NEXT-CORE, a new core system custom-developed for internal use, in August to strengthen production management and improve internal operations. It also advanced the digitalisation of application and approval processes.」

「In addition, from August 2023, we will begin operating the next-generation core system “NEXT-CORE” to expand future revenue, retain customers and strengthen the production management system.」

「To leverage our strengths and differentiate ourselves from other companies, we will continue to develop human resources through training in business skills and improve quality and productivity by promoting internal DX in order to provide higher-value-added services and solutions, thereby strengthening our business.」

「At the same time, we sought to improve clients’ cost structures by providing a system dedicated to improving the operations of our proprietary flyer production process.」

「In April 2022, we launched a new service to digitalise the flyer production process and sought to improve clients’ operating productivity by eliminating various types of waste associated with flyer production.」

「We have strengthened services that support the shift from print media to digital sales promotion.」

「Against this backdrop, our sales division accurately identified customer needs and conditions in the printing market and, while leveraging the strength of handling everything in-house from planning through printing and delivery, proposed sales promotion initiatives in digital areas such as videos, WEB and LINE without being limited to paper media. We also pursued the development of new customers and new products for existing customers.」

「By analysing clients’ actual sales promotion activities and developing and providing a system to manage them centrally, we will strengthen our structure for helping clients resolve their challenges.」

「Under these circumstances, our sales division quickly identified the need for online services arising from the spread of COVID-19, strengthened sales of videos, websites and LINE services, and supported the resolution of various store-related challenges through POP displays and other materials encouraging social distancing at physical stores.」

「The company quickly identified the need for online services arising from the spread of COVID-19 and strengthened the expansion of video, WEB, LINE and related offerings,」

「We actively implemented initiatives to address these challenges, including sales of products for infection control, alternative measures for events that had to be canceled, expanded online information provision, and new sales initiatives emphasizing safety and security.」

「The company’s principal businesses are commercial printing, sales promotion, planning and management of sales management systems, and digital marketing through WEB and SNS.」

「Specifically, based on both printing and advertising functions, we handle a wide range of categories developed through the distribution industry, from photography, planning, production, processing, sorting, packing and delivery by store to digital marketing such as SNS,」

「Against this backdrop, we have expanded our business areas by providing sales promotion materials other than our core flyers and stickers, an SNS business, and products and support services such as sorting and packing by individual store for customers.」

「Although the company expanded its in-store promotional materials and SNS promotions from the previous year, they fell short of plan,」

「The company’s principal businesses are commercial printing, sales promotion, planning and management of sales management systems, and digital marketing through WEB and SNS.」

「In commercial printing, conditions have become difficult as mass media such as flyers decline due to the use of social media for promotions, targeted promotions through CRM, and stronger in-store promotional materials.」

「The company positions commercial printing, sales promotion, planning and management of sales management systems, and the transition to WEB and SNS marketing as growth businesses requiring priority investment, and will work to expand production.」