Proposal-based sales closely aligned with customers and development of customer partnerships

「人気アニメとのコラボレーションを活用したキャンペーン案件をはじめ、既存顧客への高付加価値提案や深耕営業が進展しました。」

「In terms of growth, projects at major retail companies with which we began doing business in recent years entered full-scale operation, and a certain degree of growth was confirmed in sales. In addition, through proposals starting at the marketing design stage, the expanded provision of targeted digital initiatives, and the introduction of comprehensive promotional support using our proprietary systems, the proportion of business in value-added areas increased.」

「成長性の面では、近年取引を開始した大手小売企業における案件の稼働が本格化し、売上面では一定の成長が確認されました。」

「Meanwhile, multiple new large-scale projects secured in the previous fiscal year have continued to generate stable orders in the current fiscal year and are increasing in volume, offsetting the decline in orders from existing customers.」

「By promoting solutions to challenges faced by retail customers, we successfully secured multiple new large-scale orders to be recognized as revenue in the following fiscal year.」

「We also improved customer productivity by supporting the improvement of underperforming stores through the effective use of marketing data and improving the production process for promotional materials through the use of our systems.」

「On the sales side, we focused on resolving customer challenges through consulting. Specifically, we proposed target-specific promotional methods for consumers using marketing data and introduced a new service to quantitatively measure their effectiveness.」

「On the sales side, we worked with customers to resolve their challenges through consulting. Specifically, we supported improvements in the precision and effectiveness of promotional initiatives by varying promotional methods by target group based on marketing data and providing an effectiveness measurement service that visualizes promotional results.」

「On the sales side, we supported the expansion of market opportunities by providing high-value-added services, including developing customers' 52-week promotional strategies through consulting.」

「Through consulting, we supported the development of customers' promotional strategies and the expansion of market opportunities.」

「Amid these circumstances, we supported the expansion of market opportunities by building promotional strategies together with clients through consulting specializing in retail and proposing data-based initiatives. At the same time, we promoted improvements in clients' cost structures by providing solutions specializing in operational improvements for promotions and flyer production. In addition, as clients' challenges became more sophisticated, we developed services anticipating social needs and conducted sales training to improve proposal capabilities, working to differentiate ourselves from competitors and improve customer satisfaction.」

「Amid these circumstances, we supported the expansion of market opportunities by building promotional strategies together with clients through consulting specializing in retail and proposing data-based initiatives. In addition, by providing a proprietary system specialized in improving business operations in the flyer production process, we promoted improvements in clients' cost structures. These initiatives to resolve clients' management challenges led to the development of new customers and the expansion of sales channels for new products to existing customers.」

「Against this backdrop, through sales promotion consulting with expertise in the retail industry, we worked to expand market opportunities by jointly developing sales promotion strategies with clients and proposing initiatives using media selected on the basis of those strategies.」

「Through consulting specializing in promotions, we contributed to expanding business opportunities and improving customers' financial condition by guiding their unique problems and challenges toward optimal solutions.」

「As a promotional consultant supporting the resolution of each client's unique problems and challenges through our proprietary expertise, we also made proposals aimed at improving enterprise value itself, including expanding revenue, improving operational efficiency and building brands.」

「Through these initiatives, the development of new customers and the expansion of sales channels for new products to existing customers, which had continued since the previous fiscal year, progressed beyond plan. In addition, by capturing demand for promotional printing that had declined due to the spread of COVID-19, we steadily improved our earnings power.」

「At the same time, with the aim of becoming the best partner for solving challenges and supporting improvements in customer enterprise value, we focused on strengthening the execution capabilities for planning and proposals that underpin our "promotional consulting" business, which addresses customer challenges from multiple perspectives, as well as the personnel and overall capabilities supporting it.」

「Against this backdrop, our sales division accurately identified customer needs and conditions in the printing market and, while leveraging the strength of handling everything in-house from planning through printing and delivery, proposed sales promotion initiatives in digital areas such as videos, WEB and LINE without being limited to paper media. We also pursued the development of new customers and new products for existing customers.」

「Under these circumstances, our sales division leveraged the strength of conducting the entire process in-house, from research and analysis before making planning proposals through printing and delivery. We quickly identified the need for online services arising from the spread of COVID-19, strengthened sales expansion in digital areas such as videos, websites and LINE, and supported the resolution of various store-related challenges through POP displays and other materials encouraging social distancing at physical stores.」

「Against this backdrop, our sales division quickly identified demand for online services arising from the spread of COVID-19 and strengthened sales of videos, WEB, LINE and other offerings. At physical stores, it supported the resolution of various store issues through POP materials and other measures promoting social distancing. In anticipation of the contraction in the economy and consumption after COVID-19, we built a strong customer base by continuing to support clients through highly specialized marketing strategies.」

「Under these circumstances, our sales division quickly identified the need for online services arising from the spread of COVID-19, strengthened sales of videos, websites and LINE services, and supported the resolution of various store-related challenges through POP displays and other materials encouraging social distancing at physical stores.」

「We actively implemented initiatives to address these challenges, including sales of products for infection control, alternative measures for events that had to be canceled, expanded online information provision, and new sales initiatives emphasizing safety and security.」

「Amid these changes in the business environment, we are advancing proposals tailored to individual clients and preparing new proposals to meet their emerging needs as the market recovers following the end of the COVID-19 pandemic.」

「Against this backdrop, by proposing solutions tailored to the issues faced by each client across the categories of flyers, stickers, sales promotion materials, WEB and campaigns, we expanded transactions with existing clients, acquired new clients and increased earnings.」

「Against this backdrop, by proposing solutions tailored to the issues faced by each client across the categories of flyers, stickers, sales promotion materials, WEB and campaigns, we expanded transactions with existing clients, acquired new clients and increased earnings.」

「As a result, we have expanded our base of new clients while also offering additional categories to existing clients.」

「We identify clients' needs and promote sales activities designed to increase revenue,」

「In addition, as the provider of our customers' promotional activities, we will leverage the strength of in-house manufacturing to provide a diverse range of planned products through a one-stop service covering marketing, planning, design, production, printing, processing, sorting, packing and delivery for all types of sales promotion materials.」

「Against this backdrop, to differentiate ourselves, we are expanding into proposals covering all types of sales promotion materials, rather than only flyers and POP materials, as well as into areas outside the distribution industry.」

「In addition, as the provider of our customers' promotional activities, we will leverage the strength of in-house manufacturing to provide a diverse range of planned products through a one-stop service covering marketing, planning, design, production, printing, processing, sorting, packing and delivery for all types of sales promotion materials.」

「By working closely with customers' sales promotion departments, we pursue proposal-based sales that contribute flexibly to their convenience while increasing advertising effectiveness. As the people responsible for customers' promotional activities and as good partners, we strive to provide better services and expand our business, which is our basic policy.」