Achieving a 15% Operating Margin by Increasing the E-commerce Business’s Share of Sales
First written in FY2020. 14 of 21 entries say "Advanced", first in FY2021-Q1. Latest entry: 2026-10-15.
The whole theme swung hardest in 2019: 14 of 100 companies on the "Worse" side.
- FY2026-H1AdvancedAnnual report
「As the continued shift in sales from the wholesale business channel to e-commerce also contributed, e-commerce revenue increased by ¥783 million, or 21.1%, year on year. Its share of total revenue also expanded by 2.8 percentage points from the same period of the previous year to 30.3%.」
Although the 30% target was not achieved for the full previous fiscal year, e-commerce’s share of revenue in the current interim period rose to 30.3%, indicating progress toward the target. - FY2025Failure to achieve the e-commerce revenue-share targetAnnual report
「However, the target of making e-commerce account for at least 30% of full-year sales was missed slightly due to this impact.」
The target of an e-commerce revenue share of at least 30% for the fiscal year ending August 2025 was not achieved for the full year due in part to the impact of Google’s core algorithm updates. However, the share improved to 31.5% in the fourth quarter. - FY2025-H1AdvancedAnnual report
「We continued initiatives including hybrid sales activities toward the goal of making e-commerce account for at least 30% of consolidated revenue in the current fiscal year.」
Toward the goal of an e-commerce revenue share of at least 30% in the current fiscal year, hybrid sales activities and other initiatives continued, and the share in the interim period was 27.5%. - FY2024RaisedAnnual report
「Our goal is to maintain a Group-wide operating margin of 20% or higher by focusing on e-commerce, which has high margins and is expected to achieve further growth, and increasing its share of revenue.」
The Group-wide operating-margin target, to be achieved by increasing e-commerce’s share of revenue, was raised from the previous target of 16% or higher to 20% or higher. - FY2024-Q3AdvancedAnnual report
「As a result, e-commerce revenue increased by ¥880 million, or 26.8%, year on year, and its share of total revenue expanded by 3.3 percentage points from the same period of the previous year to 22.1%.」
Toward the target of e-commerce accounting for at least 30% of consolidated revenue in the fiscal year ending August 2025, its share increased to 22.1%, while sales rose 26.8% year on year. - FY2024-Q2AdvancedAnnual report
「In the e-commerce business, we established the priority strategy of strengthening e-commerce and intensified initiatives to expand sales on the BtoB and DtoC sites toward the target of e-commerce accounting for 30% or more of consolidated revenue in the fiscal year ending August 2025.」
Toward the target of an e-commerce revenue share of at least 30% in the fiscal year ending August 2025, the cumulative share for the first 2 quarters was 21.4%, while sales rose 35.8% year on year. - FY2024-Q1AdvancedAnnual report
「In the e-commerce business, we established the priority strategy of strengthening e-commerce and intensified initiatives to expand sales on the BtoB and DtoC sites toward the target of e-commerce accounting for 30% or more of consolidated revenue in the fiscal year ending August 2025.」
The target of an e-commerce revenue share of at least 30% in the fiscal year ending August 2025 was maintained, and the share in the quarter increased to 22.0% through the strengthening of B2B and D2C sites. - FY2023-Q3AdvancedAnnual report
「In the e-commerce business, we strengthened initiatives toward the target of raising e-commerce’s share of consolidated revenue to at least 30% in the fiscal year ending August 2025, under the key strategy of “Strengthening e-commerce.” As a result, e-commerce sales increased by ¥1,144 million, or 53.3%, year on year, and its share of revenue expanded to 18.8%, up from the same period of the previous year.」
Toward the target of an e-commerce revenue share of at least 30% in the fiscal year ending August 2025, sales rose 53.3% year on year and the share increased to 18.8%. - FY2023-Q2AdvancedAnnual report
「As a result, e-commerce revenue increased by ¥688 million, or 52.0%, year on year, driven by substantial sales growth at the core site in addition to the DtoC site. Its share of total revenue also expanded to 17.8%.」
Toward the target of e-commerce accounting for at least 30% of consolidated revenue in the fiscal year ending August 2025, its share increased to 17.8%, while sales rose 52.0% year on year. - FY2023-Q1AdvancedAnnual report
「We strengthened initiatives toward the target of e-commerce accounting for 30% or more of consolidated revenue in the fiscal year ending August 2025.」
The target of an e-commerce revenue share of at least 30% for the fiscal year ending August 2025 was maintained. E-commerce accounted for 17.3% of revenue in the quarter, up 73.4% year on year. - FY2022RaisedAnnual report
「We will also raise e-commerce sales to at least 30% of consolidated revenue.」
In addition to the existing target of maintaining an operating margin of 16% or higher, the fourth medium-term management plan set a target of at least 30% for e-commerce’s share of revenue. The main text, however, raises the target to maintaining a Group-wide operating margin of 17% or higher. - FY2022-Q3AdvancedAnnual report
「As a result, e-commerce revenue increased by ¥361 million, or 20.3%, year on year, and its share of total revenue expanded to 15.9%, up from the same period of the previous year.」
Against the operating-margin target to be achieved by increasing e-commerce’s share of revenue, e-commerce sales rose 20.3% year on year, and the share increased to 15.9%. - FY2022-Q2AdvancedAnnual report
「For the new e-commerce businesses “MARKLESS Connect” and “MARKLESS Partner,” we established a structure and intensified activities by assigning dedicated departments to promote adoption and strengthening sales activities and implementation support. This increased the number of companies that decided to adopt the services and those in the development stage of integration. Among companies that began integration in the previous fiscal year, integration contributed to sales growth.」
In addition to higher e-commerce sales and a larger revenue mix, the number of companies that decided to adopt the new services and those in the development stage increased, while existing integrated companies achieved sales growth. - FY2022-Q1AdvancedAnnual report
「For the new e-commerce businesses “MARKLESS Connect” and “MARKLESS Partner,” we established dedicated departments to promote adoption, strengthened sales activities and implementation support, and enhanced our structure and intensified activities to expand the number of adopting companies. As a result, e-commerce sales and their share of total revenue substantially exceeded the levels of the same period of the previous year.」
To achieve the operating-margin target through a higher e-commerce ratio, activities to improve existing e-commerce sites and introduce new e-commerce services were intensified, and sales and their share of total revenue exceeded the levels of the same period of the previous year. - FY2021RaisedAnnual report
「To achieve sustained growth, the Group is pursuing initiatives across its businesses, including developing new products and reducing manufacturing costs. It is also focusing on e-commerce, which has high margins and is expected to achieve further growth, and aims to maintain a Group-wide operating margin of 16% or higher by increasing e-commerce’s share of revenue.」
The operating-margin target was raised from the previous target of 15% to 16% or higher. A target was also set to raise e-commerce’s share of consolidated revenue to 17% or higher, with measures including automated integration and new e-commerce businesses identified as means of achieving it. - FY2021-Q3AdvancedAnnual report
「Efforts to expand sales through the company’s own websites, in response to the acceleration of e-commerce amid rapid changes in the business environment during the COVID-19 pandemic, resulted in sales and their share of total revenue substantially exceeding the levels of the same period of the previous year.」
E-commerce sales and their share of total revenue substantially exceeded the levels of the same period of the previous year, and progress toward the 15% operating-margin target through a higher e-commerce ratio was reported. - FY2021-Q2AdvancedAnnual report
「The renewal of “MARKLESS STYLE” substantially improved usability through real-time inventory updates, enhanced product search functionality, expanded ordering and payment options, and other measures, resulting in a significant increase in the number of members as well as higher usage and repeat-purchase rates. In October, we also opened the “MOTTERU” e-commerce site and proceeded with the renewal of our own websites, including “販促STYLE,” scheduled for renewal in April. These efforts addressed the acceleration of e-commerce amid the rapid changes in the business environment during the COVID-19 pandemic, and resulted in sales and their share of total revenue substantially exceeding the levels of the same period of the previous year.」
E-commerce sales and their share of total revenue substantially exceeded the levels of the same period of the previous year, with progress made on the renewal of MARKLESS STYLE, the launch of the MOTTERU site and the planned April renewal of 販促STYLE. - FY2021-Q1AdvancedAnnual report
「Efforts to expand sales through the company’s own websites resulted in sales and their share of total revenue substantially exceeding the levels of the same period of the previous year.」
It was stated that e-commerce sales and their share of total revenue substantially exceeded the levels of the same period of the previous year, indicating progress toward the operating-margin target through a higher e-commerce ratio. - FY2020First statedAnnual report
「Our goal is to raise the Group-wide operating margin to 15% by focusing on e-commerce, which has high margins and is expected to achieve further growth, and increasing its share of revenue.」
A new management target of a 15% operating margin was set, with increasing e-commerce’s share of revenue explicitly identified as the means of achieving it.