Focused sales efforts targeting key customers, including the entertainment and amusement industries

「As a result, Lifestyle Products sales increased by ¥921 million, or 13.4%, year on year.」

「As a result, Lifestyle Products sales increased by ¥1,358 million, or 10.5%, from the previous fiscal year.」

「To meet demand for a wider variety of higher-quality merchandise in the entertainment and fan-support activity sectors, we continued working to introduce products in new categories and provide products with vivid full-color printing by installing new equipment at our domestic in-house factory.」

「Lifestyle Products sales increased by ¥1,710 million, or 15.3%, from the previous fiscal year.」

「Although the recovery in demand remained uneven across industries and companies, signs of recovery had begun to emerge in sales promotion. As a result of strengthening sales activities, including timely proposals, we secured large-scale campaigns.」

「Sales to the games and anime industries and industries such as VTubers, which are driving Lifestyle Products sales growth, increased substantially. Demand also increased in industries such as 2.5D entertainment and sporting events for merchandise sold through e-commerce and at venues during live events.」

「In the first quarter, sales to the games and anime industries and industries such as VTubers, which are driving Lifestyle Products sales growth, increased. Demand also increased in industries such as 2.5D entertainment and sporting events for merchandise sold through e-commerce and at venues during live events.」

「The games and anime industries and other industries related to new media content, which had mainly continued to perform well since the previous fiscal year and were driving Lifestyle Products sales, became more active overall, including through the holding of large-scale events, as restrictions on events were substantially eased, including the lifting of the ban on audience vocal participation at event venues. As a result, sales significantly exceeded those of the same period of the previous year.」

「In particular, the games and anime industries and other industries related to new media content, which had continued to perform well since the previous fiscal year, became more active overall, including through the holding of large-scale events, as restrictions on events were substantially eased, including the lifting of the ban on audience vocal participation at event venues. As a result, sales significantly exceeded those of the same period of the previous year.」

「As in the previous fiscal year, we strengthened sales efforts targeting the games and anime industries, which continued to perform well. Sales to these industries grew substantially year on year, partly because large-scale event projects using intellectual property began to get underway.」

「Across Lifestyle Products, sales increased by ¥1,810 million, or 26.1%, from the previous year, which had been heavily affected by the COVID-19 pandemic. Sales across the core entertainment industry significantly exceeded the previous year, as we responded flexibly to trends and changes in the industry and worked to develop and strengthen relationships with customer companies expected to grow.」

「Across Lifestyle Products, sales increased by ¥1,326 million, or 26.1%, from the same period of the previous year, which had been heavily affected by the COVID-19 pandemic. In particular, sales in the third quarter exceeded the level recorded in the third quarter of the fiscal year ended August 2019, before the pandemic, and are on an expansionary trend.」

「As a result, sales across the entertainment industry grew substantially year on year.」

「Sales to industries related to music, stage performances, and other areas that had stagnated during the COVID-19 pandemic began to recover. As a result of continuing sales activities so as not to miss the start of “revenge demand” in experience spending expected in the With-/After-COVID period, sales significantly exceeded the same period of the previous year. Consequently, sales across the entertainment industry as a whole grew substantially year on year.」

「In the core entertainment industry, moves toward the resumption of various events were seen, but sales failed to recover to the previous fiscal year’s level as the prolonged state of emergency and priority preventive measures led to a pronounced polarization between strong and weak performance.」

「In response to the slowing recovery in direct event sales, we expanded our efforts to sales targeting the games and anime industries and proposals for sales through customers’ e-commerce sites.」

「In the entertainment industry, moves toward the resumption of various events were seen, but the recovery in direct event sales slowed due to the reissuance of the state of emergency. However, we strengthened sales efforts by proposing sales through customers’ e-commerce sites and focusing on industries that continued to perform well, such as games and anime.」

「In Lifestyle Products, we strengthened sales efforts by focusing on industries and sectors that continued to perform well despite the COVID-19 pandemic. In the entertainment industry, as events began to resume gradually, we promoted proposals for sales through customers’ e-commerce sites in addition to direct event sales, while also strengthening sales efforts targeting industries such as games and anime that are highly compatible with e-commerce and continued to perform well.」

「However, we promoted proposals for sales methods suited to the COVID-19 pandemic, including a shift from direct event sales to sales through customers’ e-commerce sites, and worked to minimize the impact.」

「However, we promoted a shift from direct event sales to sales through customers’ e-commerce sites, minimizing the impact of the decline in cumulative sales through the third quarter, while strengthening proposals aimed at the resumption of events.」

「In Lifestyle Products, we made our first exhibition appearances at Live Entertainment EXPO and Event Expo in the entertainment industry, focusing on developing new customers.」

「In Lifestyle Products, amid the diversification of “experience” spending, we pursued initiatives to expand orders for merchandise for live performances, festivals, anime, films, theme parks, and other segments of the entertainment industry, where further demand is expected, while seeking to develop new customers and deepen relationships with existing clients.」

「We pursued new customer development and deeper relationships with existing customers through the “products” component of “experience” spending, including merchandise planning and production and sales support at event venues.」

「In the entertainment industry, our priority focus, we sought to develop new customers and deepen relationships with existing customers by proposing not only the planning and production of event merchandise centered on live performances and concerts, but also comprehensive support including on-site sales support.」

「In Lifestyle Products, to address the expansion and diversification of “experience” spending, we strengthened sales efforts in the core entertainment industry and promoted proactive consulting sales to meet customer needs, thereby seeking to develop new customers and deepen relationships with existing customers.」

「In our custom-made novelty products business, we strengthened sales efforts in the entertainment industry and promoted proactive consulting sales to meet customer needs, thereby seeking to develop new customers and deepen relationships with existing customers.」

「In our custom-made novelty products business, we strengthened sales efforts in the entertainment industry and worked to expand orders by developing new customers and deepening relationships with existing customers.」

「In our custom-made novelty products business, we continued strengthening sales efforts targeting priority customers in the entertainment industry and worked to expand orders.」

「In our core custom-made novelty products business, in addition to working to expand orders for event merchandise in the entertainment industry, we established a Marketing Department, promoted proactive sales activities based on anticipated latent customer needs, strengthened consulting sales based on customer strategies, and sought to expand our sales promotion business.」

「In our core custom-made novelty products business, we focused sales efforts on customers in the entertainment and amusement industries, among others, and sought to enhance our total-solutions offering by addressing website production and sales support for the “experiences” represented by events and campaigns, in addition to the “products” represented by merchandise and sales promotion goods.」

「In our core custom-made novelty products business, we strengthened sales efforts targeting priority customers in the entertainment and amusement industries and worked to expand orders for merchandise and sales promotion goods. We also promoted proactive sales activities based on anticipated latent customer needs by strengthening marketing, while seeking to enhance our total-solutions offering by providing value-added services, including website production and sales support for the “experiences” represented by events and campaigns, in addition to the “products” represented by merchandise and sales promotion goods.」

「In our core custom-made novelty products business, we strengthened sales efforts targeting priority customers in the entertainment and amusement industries. We also sought to enhance our total-solutions offering by providing value-added services, including website production and sales support for the “experiences” represented by events and campaigns, in addition to the “products” represented by merchandise and sales promotion goods.」

「In our core custom-made novelty products business, we focused sales efforts on key customers in the entertainment and amusement industries, among others, and promoted a total-solutions sales approach for event projects, covering everything from website production to sales support rather than merely supplying merchandise.」

「In addition to planning and manufacturing novelty products, we have achieved a certain level of success with a total-solutions sales approach covering the entire sales promotion field.」

「Focused sales efforts on key customers in the entertainment and amusement industries, among others」