Development of Attractive New Products and Expansion of New Businesses
First written in FY2016-Q3. 34 of 37 entries say "Advanced", first in FY2016. Latest entry: 2026-08-27.
The whole theme swung hardest in 2021: 1 of 8 companies on the "Worse" side.
6 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「Among the climate-change-related products for which we have strengthened product development and expanded the range of items in recent years, warm-use goods such as USB eco hand warmers and blankets performed well for the winter season.」
Expanded the scope of new product development to climate-change-related products and reported sales results for USB eco hand warmers, blankets and other products. - FY2025AdvancedAnnual report
「Research and development expenses during the consolidated fiscal year amounted to ¥38.074 million. The details of the research and its results by product category are as follows. Products launched for sale as a result of this research were the Slim Thermal Stainless Steel Bottle, Canvas Holiday Square Tote with Dividing Pocket, Three-Color plus One-Color Ballpoint Pen (Recycled ABS), Acrylic Key Holder, Acrylic Stand Pouch and Ultra-Light Slim Light-Blocking Folding Umbrella.」
Spent ¥38.074 million on research and development, leading to the launch of 6 products in the eco and lifestyle categories. Also strengthened the development of products addressing extreme heat and climate change. - FY2025-H1AdvancedAnnual report
「We also developed a new eco-bag made from ocean-bound plastic and are strengthening sales following its exhibition at trade shows.」
Expanded the scope of new product development to eco-bags made from ocean-bound plastic, and strengthened sales through trade show participation. - FY2024AdvancedAnnual report
「Research and development expenses during the consolidated fiscal year amounted to ¥36.994 million. The details of the research and its results by product category are as follows. Products launched for sale as a result of this research were the Thick Cotton Frill Drawstring Pouch, Malutto Thermal Stainless Steel Mug, Lapel Ballpoint Pen (Recycled ABS), Cooling Plate USB Handheld Fan, Simple Light-Blocking Folding Umbrella and Full-Surface-Printable Mobile Charger.」
Spent ¥36.994 million on research and development, leading to the launch of 6 products in the eco and lifestyle categories. - FY2024-Q2AdvancedAnnual report
「Because these merchandise products face increasingly diverse demands and require high quality, we responded to customer-company needs by launching products in new categories and providing products with vivid full-color printing following the installation of new equipment at our domestic in-house factory.」
In addition to launching products in new categories, advanced the provision of vividly printed full-color products using new equipment at our domestic in-house factory. - FY2024-Q1AdvancedAnnual report
「To raise awareness of products in new categories, we exhibited a wide range of picture-style towels, acrylic products and other items at trade shows, receiving favorable feedback from customer companies, including end users and distributors.」
Responded to demand in gaming and anime, VTuber, 2.5D and sporting-event markets by advancing the launch of new-category products, including picture-style towels and acrylic products, and exhibiting them at trade shows. - FY2023-Q3AdvancedAnnual report
「The ethical brand MOTTERU performed well in terms of sales as a result of being selected, as in the previous fiscal year, for the Ministry of the Environment’s “Choose! 3R Campaign 2022,” enriching its color variations by incorporating gender-neutral colors, expanding product categories to include cutlery, umbrellas and handkerchiefs, and beginning the development and sale of collaborative products with popular characters and products combining functionality and design.」
MOTTERU began developing and selling collaborative products with popular characters and products offering functionality and design, and expanded its product categories. - FY2023-Q2AdvancedAnnual report
「We advanced the expansion and provision of upcycled products, which add value through ideas and design to discarded resources and transform them into higher-value products.」
Expanded the scope of new product development from environmentally friendly material products to upcycled products, and advanced their expansion and provision. - FY2023-Q1RestatedAnnual report
「We continued and expanded the provision of products made from environmentally friendly materials, including organic cotton, recycled materials, biomass plastics and natural materials.」
Continued and expanded the development and provision of products using environmentally friendly materials. There was no substantive change to the existing framework for new product development. - FY2022AdvancedAnnual report
「Research and development expenses during the consolidated fiscal year amounted to ¥44.893 million. The details of the research and its results by product category are as follows. Products launched for sale as a result of this research were the Fairtrade Cotton Canvas Tote, Recycled Nonwoven Bag, Malutto Thermal Stainless Steel Bottle and Cation-Dyed Blanket.」
Spent ¥44.893 million on research and development, leading to the launch of Fairtrade, recycled-material and environmentally friendly products. - FY2022-Q3AdvancedAnnual report
「As new products, we expanded the lineup of bags made from Fairtrade-certified cotton and organic cotton and bamboo-fiber goods, and expanded the color range by newly adding gender-neutral colors.」
Addressed SDG-related demand by adding Fairtrade and organic cotton products, bamboo-fiber goods and gender-neutral colors. - FY2022-Q2AdvancedAnnual report
「We worked to develop new products addressing “product demand arising from the promotion of the SDGs,” including bags made from Fairtrade-certified cotton and organic cotton and bamboo-fiber goods, and strengthened our participation in trade shows and sales activities.」
Advanced the development of materials and products addressing SDG-related demand, while also strengthening trade show participation and sales activities. - FY2022-Q1AdvancedAnnual report
「Against this backdrop, the Group identified “product demand arising from the promotion of the SDGs” and “pent-up demand emerging during and after COVID-19” as key strategies for the fiscal year, and strengthened new product development by promptly capturing changes in the social environment and consumer trends.」
Strengthened new product development to capture demand related to the SDGs and the recovery in demand after COVID-19. - FY2021AdvancedAnnual report
「Research and development expenses during the consolidated fiscal year amounted to ¥34.825 million. The details of the research and its results by product category are as follows. Products launched for sale as a result of this research included the Metal Key Holder with Mirror, Mist Handheld Fan, Disaster Prevention and Hygiene 6-Piece Set, Disaster Prevention Emergency 7-Piece Set and Portable Power Supply 120W.」
Spent ¥34.825 million on research and development, and began selling new products in disaster preparedness, eco-products, infection control and other categories. - FY2021-Q3AdvancedAnnual report
「As new products, we launched eco-bags made from recycled fabric, thermal bottles and clear bottles, functionality-focused handkerchiefs and towels, and folding umbrellas as alternatives to disposable vinyl umbrellas. Under the brand principles of “not using disposable products” and “using products repeatedly,” we worked to expand products that contribute to the environment.」
Advanced the launch of new products, including new categories such as recycled-material eco-bags, bottles, handkerchiefs and towels, and folding umbrellas. - FY2021-Q2AdvancedAnnual report
「In addition to the Kururito Daily Bag (Recycled Cotton), an eco-bag made from recycled fabric, we launched products in categories beyond eco-bags, including thermal bottles, clear bottles, the functionality-focused Pokesuku Handkerchief, designed as an essential item during the COVID-19 pandemic, and the ITSUMO Slim Bottle Folding Umbrella, an alternative to disposable vinyl umbrellas. Under the brand principles of “not using disposable products” and “using products repeatedly,” we worked to expand products that contribute to the environment.」
Brought the launch of new categories and products, including recycled-material products, bottles, handkerchiefs and folding umbrellas, into concrete form. - FY2021-Q1AdvancedAnnual report
「The Group expanded environmentally beneficial products under its brand principles of “not using disposable products” and “reusability,” including new products such as the “Kururito Daily Bag (Recycled Cotton)” made from recycled-fabric material, as well as bottles such as thermo bottles and clear bottles launched as new categories beyond eco-bags.」
Launched new environmentally friendly categories and products, including reusable bags, thermal bottles and clear bottles made from recycled materials. - FY2020AdvancedAnnual report
「Research and development expenses incurred during the fiscal year were ¥27.178 million. The details of the R&D activities and results by general merchandise product category are as follows. Products that reached the sales-launch stage as R&D results included the “Standing Torch Light with Radio,” “Mobile Charger with LED Light,” “Handheld USB Fan,” “Kururito Cooler Bag,” “Pocket Thermo Bottle,” “Dolomite Absorbent Coaster,” “Cool-Touch Cooling Mask,” “Non-Contact Thermometer” and “Personal Humidifier, Wood-Grain Clear-Bottle Type.”」
Spent ¥27.178 million on R&D, with multiple products launched in general merchandise, eco merchandise, and healthcare and beauty merchandise. - FY2020-Q3AdvancedAnnual report
「Beginning in April, the Group successively launched “Disinfecting Wet Tissues,” “Disinfecting Alcohol Spray,” “Face Shields,” “Basic Protective Clothing” and “Non-Contact Thermometers” as virus-infection prevention products. It also focused on developing “Cool-Touch Cooling Masks,” designed to address both infection prevention and heatstroke prevention ahead of summer.」
Successively launched infection-prevention products and began developing new products addressing both infection prevention and heatstroke prevention. - FY2020-Q2AdvancedAnnual report
「In travel-related products, the Group expanded its lineup by launching new products from the “Premium Travel Gear Series” and “Ultimate Travel Gear Series” offered by its original brand “gowell,” as well as from “Pokémon Travel,” featuring Pokémon characters. In petwear and related products, it strengthened sales of new products from the UK-origin lifestyle brand “LAURA ASHLEY (※)” and worked to expand related items such as collars, leads and harnesses.」
Specified the launch of new “Pokémon Travel” products, strengthened sales of new LAURA ASHLEY products and expanded pet-related accessories. - FY2020-Q1AdvancedAnnual report
「The ethical brand “MOTTERU” also launched the new “Pocket Square Bag” in January 2020. Its unprecedented compactness, like that of a pocket square, was highly regarded, and it won the 2019 Good Design Award.」
Recorded concrete results in new product development, including plans to launch a new “MOTTERU” product and winning the 2019 Good Design Award. - FY2019-Q3AdvancedAnnual report
「The Group also substantially revamped its original eco-bag brand “MOTTERU” and began selling compact eco-bags suited to a variety of lifestyle settings.」
In addition to a major revamp of “MOTTERU” and the launch of compact eco-bags, advanced the rollout of new products such as “Pokémon Travel,” “ANNA SUI,” “iBuddy Me” and “COOLBLACK.” - FY2019-Q2AdvancedAnnual report
「The Group also decided to launch “COOLBLACK,” a new cartridge-replaceable VAPE product that can be enjoyed easily even by first-time users.」
Specified the launch of “COOLBLACK,” a new cartridge-replaceable VAPE product. - FY2019-Q1AdvancedAnnual report
「In travel merchandise, the Group began selling new products from the “Premium Travel Gear Series,” designed to enhance comfort during travel as an experience of the “extraordinary” and “special,” as well as new “Pokémon Travel” products featuring Pokémon characters.」
Began selling new products from the “Premium Travel Gear Series” and “Pokémon Travel” in travel merchandise. - FY2018AdvancedAnnual report
「Research and development expenses incurred during the fiscal year were ¥24.349 million. The details of the R&D activities and results by general merchandise product category are as follows. Products that reached the sales-launch stage as R&D results included the “USB Cable Spinner,” “Wireless Card Speaker,” “Zalatto Thermo Bottle,” “Bamboo Tumbler” and other products.」
Invested in R&D, with multiple products launched in general merchandise, eco merchandise, and healthcare and beauty merchandise. - FY2018-Q3AdvancedAnnual report
「In travel merchandise, the Group added the new “Ultimate Travel Gear Series,” focused on convenience during travel, and began offering two series: the existing “Premium Travel Gear Series,” focused on comfort during travel, and the new series.」
Added a new series to the existing series and began offering travel merchandise in 2 series. - FY2018-Q2AdvancedAnnual report
「In petwear merchandise, the Group worked to expand the number of stores carrying its products and prepared to launch dog accessories such as collars, leads and harnesses. In travel merchandise, it newly entered into a licensing agreement for “Where’s Wally!”, loved worldwide by children and adults alike.」
Specified initiatives for launching dog accessories and the cartridge-replaceable VAPE product “choistick,” along with the rollout of new products and services. - FY2018-Q1AdvancedAnnual report
「In travel merchandise, the Group launched the new “Premium Travel Gear Series,” focused on functionality, and began selling 3 products: an eye mask, earplugs and a mini cushion.」
Launched a new series, with 3 products reaching the sales-launch stage. - FY2017AdvancedAnnual report
「Research and development expenses incurred during the fiscal year were ¥21.209 million. The details of the R&D activities and results by general merchandise product category are as follows. Products that reached the sales-launch stage as R&D results included the “AC Cable Holder Set,” “Denim Multi-Tool Pouch,” “Separate Drink Bottle,” “Spill-Proof Thermo Tumbler,” “Travel Hand-Washing Gel” and “Travel Tissue Set.”」
Invested in R&D, with multiple products launched in general merchandise, eco merchandise, and healthcare and beauty merchandise. - FY2017-Q3AdvancedAnnual report
「In petwear products, the Group focused on product development ahead of the launch of new autumn/winter products, while in travel merchandise it began selling new products featuring characters from “Pokémon.”」
Advanced development of new autumn/winter petwear products and began selling travel merchandise featuring “Pokémon” characters. - FY2017-Q2RestatedAnnual report
「Against this backdrop, the Group has adopted “growth strategy, efficiency improvement strategy and strengthening the management platform” as its basic policies and has pursued the development of attractive new products, expansion of new businesses and reductions in manufacturing costs.」
Continued to state new product development and expansion of new businesses as growth initiatives. - FY2017-Q1AdvancedAnnual report
「In the original general merchandise business, eco-bags, tumblers and bottles remained solid, while mobile products performed well. In travel merchandise, the Group began selling new products, expanded licensed products from a new apparel brand in petwear, and focused on securing OEM orders for its private brand.」
Specified the launch of new travel merchandise, the rollout of licensed petwear products and a focus on private-brand OEM orders. - FY2016AdvancedAnnual report
「With environmentally responsible manufacturing as its basic policy, the Group has promoted the development of products using natural materials and reusable products, while working to provide highly designed products in a timely manner in line with social and customer needs. Research and development expenses were ¥16.776 million, and products launched for sale included the “Acrylic Perpetual Calendar,” “Mobile Charger,” “Heavyweight Cotton Marche Bag,” “Thermo Bottle,” “Matte Square Mirror” and “Slide Acrylic Mirror.”」
Continued the R&D policy, with multiple new products reaching the sales-launch stage. - FY2016-Q3First statedAnnual report
「The Group pursued the development of attractive new products, expansion of new businesses and reductions in manufacturing costs.」
Presented new product development and expansion of new businesses as growth initiatives.