Development of Core Business, Sales Management and Web Order-Entry Systems

「At our core BtoB site, MARKLESS STYLE, the number of sites integrated with MARKLESS Connect increased by 4 during the current interim consolidated accounting period. In addition to strengthening initiatives aimed at expanding sales of our group's products through customer companies' EC sites, including stronger marketing support, we focused on shifting transactions to those conducted through MARKLESS STYLE, resulting in a substantial year-on-year increase in sales.」

「The EC platform built by our group automates a range of interactions, including real-time inventory checks and order processing, reducing the need for human involvement.」

「This system links transactions, including checking the inventory status of our products, such as inventory quantities, out-of-stock items and the next delivery date, order processing, design submission and payment, with the EC sites operated by customer companies and enables them to be completed without human intervention.」

「This system enables all transactions with customer companies, including checking the inventory status of our products, such as inventory quantities, out-of-stock items and the next delivery date, as well as order processing, design submission and payment, to be completed through EC, improving efficiency without human intervention.」

「For MARKLESS STYLE, we worked to increase the number of companies adopting MARKLESS Connect and MARKLESS Partner while focusing on preparations to begin integration with companies that had decided to adopt the services. In addition, we developed hybrid sales activities combining physical and e-commerce channels for companies that had already adopted the services and pursued higher sales to each adopting company.」

「For MARKLESS STYLE, in addition to increasing the number of companies adopting MARKLESS Connect and MARKLESS Partner, we focused on expanding sales to each adopting company by developing hybrid sales activities that combine physical and e-commerce channels for companies that had already adopted the services.」

「In addition to our core BtoB site, we opened Original Goods Press in July to strengthen our DtoC* site.」

「In addition to higher sales to companies with which we began trial integration in the previous fiscal year, results from companies with which we newly began integration in the second half of the current fiscal year also contributed, resulting in a substantial year-on-year increase in sales.」

「For the new EC businesses MARKLESS Connect and MARKLESS Partner, we strengthened our operating structure and stepped up activities aimed at increasing the number of adopting companies, including by establishing a specialist department to promote implementation and strengthening sales activities and implementation support.」

「To accelerate the expansion of the e-commerce business, we continued efforts to establish automated links with e-commerce sites operated by customer companies, which had been launched on a limited trial basis in the latter half of the second quarter. In addition to enabling the real-time provision of our group's inventory information, the automated links also automate the exchange of orders and order processing with customer companies' e-commerce sites.」

「In October, we opened the MOTTERU e-commerce site. In April, we renewed 販促STYLE for end-user companies and the Calulu ONLINE STORE e-commerce site for pet wear and related products, and also improved the user interface. To accelerate the expansion of the e-commerce business, we continued efforts toward automatic integration with e-commerce sites operated by customer companies, which had begun on a pilot basis in the latter half of the second quarter.」

「To accelerate the expansion of the e-commerce business, we began pilot testing of automatic integration with e-commerce sites operated by customer companies. In addition to providing our Group's inventory information in real time, the system automatically integrates order placement and processing on customer companies' e-commerce sites.」

「The renewal of the flagship MARKLESS STYLE site significantly improved usability through real-time updates of product inventory, enhanced product search functions, and expanded ordering and payment methods. As a result, the number of members increased substantially and usage by existing customers also expanded. In October, we also renewed the MOTTERU e-commerce site and continued renewing proprietary sites, including 販促STYLE.」

「Because timely information sharing and a rapid response are important in the e-commerce business common to all operations, we further strengthened the structure by consolidating and centralizing the e-commerce divisions of Group companies. Beginning with the full renewal of MARKLESS STYLE in August 2020, we aim to expand e-commerce sales by successively renewing our proprietary sites, including 販促STYLE, to improve usability.」

「In the e-commerce business, we continued to strengthen SEO, advertising, product expansion and site convenience at each site, and proceeded with development toward the renewal of the main site.」

「For the flagship sites MARKLESS STYLE and 販促スタイル, we accelerated development of the MARKLESS STYLE renewal scheduled for July 2020 to improve usability, while also developing 販促スタイル in parallel as planned.」

「In the e-commerce business common to all products, we continued to promote proactive sales activities by improving the convenience of each site and strengthening web marketing to enhance operational efficiency.」

「In the e-commerce business common to the three product categories, we worked to improve convenience on each site and strengthen web marketing, thereby increasing operational efficiency and promoting proactive sales activities.」

「In its e-commerce business, the company is pursuing an efficiency strategy that enables orders, printing and delivery to be handled on a one-stop basis through its website. It has also strengthened its ability to print full color directly onto products through the introduction of the latest equipment, thereby achieving all of the following: small production runs, low prices, short delivery times and high quality.」

「During the fiscal year, we made capital investments and other investments totaling ¥532.665 million, mainly in land for the construction of a printing plant, various printing equipment, equipment for new stores in the next-generation tobacco business, and equipment related to the development of the internal core system and online ordering system.」

「During the fiscal year, our Group made capital investments totaling ¥207.197 million, comprising ongoing investment related to the development of the internal core system, investment in the online ordering system, and investment in equipment for new stores in the VAPE business.」

「We made capital investments totaling ¥143.714 million, comprising ongoing investment related to the development of the internal core system, investment in the online ordering system, and investment in equipment for new stores in the VAPE business.」