Expansion of Orders for Event Merchandise Featuring Character Content

「Demand for merchandise sold through e-commerce and at live event venues continued to expand in sectors such as gaming and anime, while demand for merchandise also continued to increase in music, 2.5D and sports. We therefore strengthened sales by differentiating ourselves through the high quality of our products and printing, which are among the strengths of our group.」

「Some projects for the entertainment industry originally scheduled for the second quarter were pushed back to the third quarter or later, but delivery of those projects was completed in the second half, resulting in strong full-year sales compared with the previous fiscal year.」

「In the previous fiscal year, sales in the second quarter were higher than in a normal quarter because repeat projects for the entertainment industry scheduled for the third quarter were brought forward to the second quarter. In the current fiscal year, however, some projects for the entertainment industry scheduled for the second quarter were pushed back to the third quarter or later, resulting in weaker second-quarter sales.」

「Signs of a recovery in demand began to emerge, and our strengthened sales activities, including timely project proposals, led to the acquisition of large-scale campaigns.」

「In sales promotion, we strengthened proposals for IP-based projects in line with the recovery in campaign demand and worked to expand sales.」

「In sales promotion, we strengthened proposals for IP-based projects in line with the recovery in campaign demand and worked to expand sales.」

「The games and anime industries and other industries related to new media content, which had mainly continued to perform well since the previous fiscal year and were driving Lifestyle Products sales, became more active overall, including through the holding of large-scale events, as restrictions on events were substantially eased, including the lifting of the ban on audience vocal participation at event venues. As a result, sales significantly exceeded those of the same period of the previous year.」

「In particular, the games and anime industries and other industries related to new media content, which had continued to perform well since the previous fiscal year, became more active overall, including through the holding of large-scale events, as restrictions on events were substantially eased, including the lifting of the ban on audience vocal participation at event venues. As a result, sales significantly exceeded those of the same period of the previous year.」

「Sales to the gaming and anime industries grew significantly year on year, partly because large-scale event projects using IP began to get underway.」

「Sales to the music- and theater-related sectors continued to show a slowing recovery partly because the impact of the COVID-19 pandemic persisted, while moves to address the pent-up demand expected in the post-COVID period accelerated.」

「As customer companies began taking steps to respond to the pent-up demand expected in the post-COVID period, our continued sales activities resulted in growth from the same period of the previous year.」

「Sales to the strong-performing gaming and anime sectors significantly exceeded the same period of the previous year. Sales to the music- and theater-related sectors, which had been sluggish during the COVID-19 pandemic, also began to recover and significantly exceeded the same period of the previous year as we continued our sales activities to avoid missing the timing of the start of experiential consumption driven by pent-up demand expected in the post-COVID period.」

「Sales to the music- and theater-related sectors of the entertainment industry declined as the impact of the COVID-19 pandemic on direct event sales persisted.」

「Although signs of a resumption of various events emerged in the entertainment industry, which accounts for a certain portion of sales, repeated declarations of a state of emergency and the application of priority preventive measures slowed the recovery in sales, as direct sales at events, particularly in the music and theater-related industries, were affected.」

「The recovery in sales from direct event merchandise sales slowed following the reissuance of the declaration of a state of emergency.」

「In the entertainment industry, events gradually began to resume. In addition to promoting proposals for sales through customers' e-commerce sites alongside direct sales at events, we focused our sales efforts on industries with strong performance and a strong fit with e-commerce, such as gaming and anime, and strengthened our sales activities.」

「In the second half, the contraction, postponement and cancellation of various events due to the spread of infectious diseases made a decline in sales of event merchandise unavoidable.」

「As various events were postponed or cancelled in response to the declaration of a state of emergency and requests for voluntary restraint, event merchandise sales were significantly affected in the third quarter, making a decline in sales unavoidable.」

「We promoted initiatives to expand orders for merchandise for live performances, festivals, anime, films and theme parks, seeking to develop new customers and deepen relationships with existing clients.」

「We promoted the development of new customers and deepened relationships with existing customers through merchandise consumption within experiential consumption, including merchandise planning and production and sales support at event venues.」

「In addition to planning and producing merchandise for events centered on live performances and concerts, we sought to expand our new customer base and deepen relationships with existing customers by proposing comprehensive support, including sales support at venues.」

「For pop-up stores using anime and manga content, we worked to create new businesses, including the rollout of a new type of experiential store that went beyond merely planning and selling merchandise by incorporating experiential consumption such as visitor participation in events and attraction experiences.」

「As part of efforts to expand into business areas related to manufacturing, we launched a pop-up store operation using anime and character content. We provide an end-to-end service spanning planning, content procurement, merchandise production and store operations, and aim to expand the business through the synergies between our manufacturing expertise and attractive content.」

「Continued strengthening sales efforts targeting priority customers in the entertainment industry and elsewhere, and worked to expand orders.」

「Worked to expand orders for event merchandise across the entertainment industry.」

「Consolidated net sales for the fiscal year increased 12.9% from the previous fiscal year to ¥13,485 million, as sales remained strong for core products such as eco-bags among original novelty products, custom-made novelty products including promotional items for sales promotion and event merchandise, and new businesses including the VAPE business.」

「Worked to expand orders for merchandise and sales promotion goods.」

「Sales of custom-made novelty products, including promotional items for sales promotion and event merchandise, remained strong」

「While working to expand orders for event merchandise using character content」