Proactive development of overseas markets, including China and India

「In addition to pursuing orders at trade shows and developing new customers, the company increased exports to the U.S., resulting in a 7.3% year-on-year increase in overseas sales.」

「アメリカは中小規模小売店・問屋チャネルを新規開拓し、既存商流と競合せず未開拓顧客層を取り込む」

「2) Accelerate global sales expansion and deepen the North American market」

「① Allocate management resources with a focus on the overseas business」

「Although market re-entry efforts in North America and the Middle East progressed overseas, orders from major customers were weak, resulting in a 4.5% decrease from the same period of the previous year.」

「Sales in the Group’s core markets, including Thailand, India, South Korea and the U.S., remained solid compared with the previous consolidated fiscal year.」

「This was mainly because sales of parts used to make Dancing Stone (*1) and tennis chains (*2) were strong, particularly in Thailand, India and the United States, sales to Hong Kong, including sales at the Hong Kong exhibition held in March, remained firm, and development of new customers in Ecuador and elsewhere progressed, resulting in a substantial increase in overseas revenue and profit.」

「Overseas sales increased substantially, mainly because sales of parts for making Dancing Stone products and tennis chains were strong, particularly in Thailand and India.」

「Steady progress in developing new overseas customers」

「① Allocate management resources with a focus on the overseas business」

「Overseas, we participated in the Hong Kong International Jewellery Show 2023, held in Hong Kong in March, and worked to develop new markets by focusing our proposals on next-generation products such as “Single Dancing Stone” (*1), “EXL-LOCK” (*2) and “Brilliant Bracelet” (*3).」

「Overseas, to offset the decline in orders caused by the cooling of the Chinese market, the company continued participating in overseas trade shows following the easing of international travel restrictions and also worked to make direct product proposals to major overseas retailers.」

「Overseas, the company also participated in “Jewellery & Gem WORLD (JGW),” held in Singapore in September, worked to develop new customers, and pursued initiatives to expand new sales channels in overseas markets.」

「Overseas, the company sought to reduce the manufacturing costs of the “Dancing Stone” parts produced at its partner factory in Thailand and steadily advanced market development in Asian countries, particularly India, where it is pursuing licensing agreements. In addition, the company participated in “JCK Las Vegas,” an international trade show held in person in June for the first time in 3 years, and steadily pursued initiatives to expand new sales channels in the U.S. market.」

「As a result of these activities, domestic sales were ¥1,393.132 million and overseas sales were ¥875.823 million.」

「As a result of these initiatives, performance for the second quarter of the current consolidated fiscal year did not recover to pre-pandemic levels, but sales in both Japan and overseas exceeded the same period of the previous year. In particular, the sharp increase in high-margin overseas sales enabled the company to return to profitability. Specifically, orders from major overseas customers, which had been sluggish during the pandemic, began to recover, and the results of market development, particularly in Asian countries where licensing agreements are being pursued, began to emerge.」

「The company will continue launching the new Star Series and “Stamp,” produced at a partner factory in Thailand, while working to expand sales mainly in India, as well as in Southeast Asia and the Middle East, and to eliminate counterfeit products in the Chinese market.」

「The company will seek to expand sales in Southeast Asia, the Middle East and Africa by creating many non-face-to-face sales opportunities through a BtoB website, where the market is expected to expand rapidly.」

「This operation enables the mass production of high-quality, low-priced “Dancing Stone” components, and the company will implement measures aimed at full-scale entry into the domestic Indian market, a populous country, and at bringing order to the Chinese market, where imitation products are widespread.」

「Economic growth in Southeast Asia and Africa is significant, and the jewellery market is expected to expand further in line with this growth. The company recognises that expanding its overseas business is essential to accelerating growth for the group.」

「Overseas, in addition to deepening existing markets, the company focused on developing business partners in new areas and conducted sales activities mainly in the Middle East, where “Dancing Stone” had not yet been introduced.」

「Overseas, in preparation for future market expansion, the company focused on developing business partners in new areas and conducted sales activities mainly in the Middle East, where “Dancing Stone” had not yet been introduced.」

「The company will work to ① actively develop overseas markets, including Southeast Asia and Africa, and address counterfeit products; ② expand new products in the market; ③ promote licence agreements; and ④ achieve further cost improvements and secure profitability.」

「Overseas, the company actively exhibited at trade shows in Europe and the Middle East, untapped markets for “Dancing Stone,” and worked to introduce original products and acquire new business partners.」

「The company will work to further develop new markets and customer segments, including by launching its new tennis bracelet in domestic and overseas markets,」

「The company will work to ① actively develop overseas markets, including China, India and Thailand, and address counterfeit products; ② expand new products in the market; ③ promote licence agreements; and ④ achieve further cost improvements and secure high profitability.」

「In China, the company worked with local law firms to eliminate imitation products and also conducted sales activities targeting markets such as Southeast Asia and India.」

「In the Chinese market, 歌思福珠宝（深セン）有限公司 began operations in the previous fiscal year and is working to develop and deepen its presence in the domestic Chinese market.」

「Overseas, Crossfor H.K.Ltd took the lead, focusing on obtaining new licence agreements and following up with existing licensees through sales activities at trade shows. In the Chinese market, 歌思福珠宝（深セン）有限公司 began operations in the previous fiscal year and pursued sales activities including exhibiting at a jewellery trade show in Shanghai.」

「We will work to actively develop overseas markets, including China and India, address counterfeit products, launch new products, promote licensing agreements, further improve costs and secure high profitability.」