New product development and market launches

「1) Development of original products that can coexist with brands worldwide」

「Going forward, we intend to continue creating customer needs and new markets through the development of original products and remain a one-of-a-kind jewellery and accessories manufacturer worldwide by coexisting with brands around the world.」

「1) Development of original products that can coexist with brands worldwide ・Development of flexible bangles」

「1) Development of original products that can coexist with brands worldwide; development of the Ceramic Art Series」

「1) Development of original products that can coexist with brands worldwide; development of the Ceramic Art Series」

「Specifically, as follows: 1) Development of original products that can coexist with brands worldwide; development of the Ceramic Art Series; development of the Stainless Steel Series」

「Overseas, we participated in the Hong Kong International Jewellery Show 2023, held in Hong Kong in March, and worked to develop new markets by focusing our proposals on next-generation products such as “Single Dancing Stone” (*1), “EXL-LOCK” (*2) and “Brilliant Bracelet” (*3).」

「In Japan, the company is again strengthening proposal-based sales through existing sales channels. It is also planning initiatives such as sales through crowdfunding and collaborations with vocational school students on product development, and has begun creating new demand in a shrinking market.」

「The company is advancing the development and proposal of products and services using its intellectual property, one of its strengths.」

「The company advanced proposals to expand sales with the new Star Series and “Single Dancing Stone” as the next-generation core products.」

「In Japan, the company also added the Star Series, a new product using patented technology and following the existing core products “Dancing Stone” and “Tennis Chain,” and “Single Dancing Stone,” which applies Dancing Stone technology, to its new lineup」

「Preparations for the second half of the fiscal year are also progressing smoothly. The Star Series, a new product using patented technology and following the core products “Dancing Stone” (*) and “Tennis Chain,” has been adopted by a major online retailer, and the company is advancing proposals to further expand sales.」

「The company will continue launching the new Star Series and “Stamp,” produced at a partner factory in Thailand, while working to expand sales mainly in India, as well as in Southeast Asia and the Middle East, and to eliminate counterfeit products in the Chinese market.」

「Specifically, the company added the “Star Series” and “Stamp Series” to its core product lineup of “Dancing Stone,” “Tennis Chain” and “EXL-LOCK.”」

「Specifically, as a challenge in new areas beyond conventional sales activities, the company is steadily advancing the penetration of “VIRUS BLOCK,” an antibacterial service it has been developing since the end of the previous fiscal year, as well as proposals for products combining amulets with “Dancing Stone” (*) for shrines and temples, with a view to expanding sales.」

「During the cumulative first quarter of the current consolidated fiscal year, the company proposed “VIRUS BLOCK,” a new standard for jewelry, to provide services adapted to life with COVID-19. The company developed technology to apply antiviral and antibacterial coatings to jewelry for the first time, although such coatings have since become commonplace in every industry. Using this technology as a catalyst, the company aims to revitalize the jewelry industry as a whole, including department stores and commercial facilities where the loss of customers at physical stores has become increasingly serious.」

「Sales of the core “Dancing Stone” product remained sluggish, and the company continues to face circumstances requiring it to temporarily suspend production of the “Tennis Bracelet,” which it had been developing as a future core product, and the establishment of a production system for “EXL-LOCK” (*2).」

「The “Tennis Bracelet,” for which full-scale sales were planned to begin in the second half of the fiscal year, began operating under a 24-hour production system in February 2020, but production has been temporarily suspended due to the current circumstances. Similarly, the company had been working with a factory in Thailand to establish an automated production system capable of handling large orders for “EXL-LOCK” (*2), but difficulties in procuring parts due to restrictions on travel and logistics have also led to a temporary suspension.」

「For the new “Tennis Bracelet,” the company stabilized quality and established a 24-hour production system in February 2020 capable of handling large orders, ahead of the full-scale sales launch planned for the second half of the fiscal year. In addition to the cast products for which a production outlook has been established, the company is also developing a press machine for automated mass production of “EZ Clasp” (*3).」

「For the new “EZ Clasp” (*) and “Tennis Bracelet,” the company is establishing a production system capable of handling large orders ahead of the full-scale sales launch planned for the second half of the fiscal year.」

「The company is also proceeding with mass production of the “Tennis Bracelet,” for which a mechanized production system has been established. By combining it with “EZ Clasp,” the company aims to eliminate the inconvenience of putting on and removing bracelets with conventional clasps, support a recovery in bracelet demand, and expand sales as a next-generation bracelet.」

「The full-scale sales launch of the new “Tennis Bracelet” is also expected to take place in July this year due to delays in establishing the production system」

「The full-scale sales launch of the “Tennis Bracelet,” initially expected in November last year, is now expected in May this year due to delays in establishing the production system」

「The company worked to further develop new markets and customer segments, including by launching the new tennis bracelet in domestic and overseas markets, and exhibited at Japan Jewellery Fair 2018 in the domestic market, among other initiatives」

「For the following fiscal year, we plan to launch new products, including tennis bracelets, with the aim of developing products that will become the next pillar after Dancing Stone and achieving an operating margin of 8.0%.」

「During the quarter, domestic sales efforts included actively pursuing sales strategies such as launching additional new products and consignment sales」

「The company strengthened other OEM operations (*) and regularly launched new designs in the market」

「The company strengthened other OEM operations (*) and regularly launched new designs in the market.」

「Going forward, we will work on developing new products while strengthening our financial base.」