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Management planning7810Crossfor Co.,Ltd.Information and Communications, Services and Others

Notice Regarding the Formulation of the Medium-Term Management Plan 2030

Crossfor Co.,Ltd. has newly formulated the Medium-Term Management Plan 2030 covering FY2026 through FY2030. It targets revenue of ¥8.0 billion, operating profit of ¥800 million and an operating margin of 10.0% in FY2030, with overseas operations, DTC, the use of AI and M&A among its growth initiatives.

Worth reading
60In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.
Direction
Improvement
Direction inferred from the company’s description.
Scale
8
¥100 million (FY2030 operating profit target)
Wording
Conditional
How definitive the wording is.

Items stated in the management plan

Formulated
Medium-Term Management Plan 2030Plan period FY2026–FY2030
Date of board resolution 14 September 2026 · Publication date 14 September 2026
Net Sales+0.2%
基準 2,026Target2,030hundred million
Operating profit+0.2%
基準 2,026Target2,030hundred million
Operating profit margin+4.0pt
基準 2,026Target2,030%

Each line is the climb from the baseline the document states to the target it sets. The slope is scaled against the largest climb in this document. For metrics expressed as percentages, differences are shown in percentage points (pt).The increase shown by the dotted line is calculated from the two reported figures because the company did not provide the amount of growth.

Key initiatives
01Establish the domestic foundation and strengthen the domestic sales division
02Accelerating growth in the overseas business
03Develop the DTC business
04Maximize fixed-cost efficiency
05AI and human resources strategy
06M&A and overseas location strategy
07Profit Improvement Project
08Resource Optimization Project
09Nonlinear Growth Project
10Recruitment Project
Plan assumptionsA fixed-cost-driven SG&A structure, in which increases in gross profit are readily reflected in operating profit, with improvement in gross margin as a prerequisite, Gross margin of 50% for overseas operations, 75% for the DTC business and 25% for domestic operations, Improve the cost ratio of domestic operations from 78% to 75%, Maintain an average unit price of ¥25,000 (DTC), Assumption that the US is a ¥30 trillion market, While limiting headcount, it will change from 82 to 90, and sales will change from ¥5.5 billion to ¥8.0 billion, Execute M&A with an emphasis on synergies, ROI and financial soundness
Segment targetSegment Domestic Business / Sales target ¥4.90 billion (FY2030) / Profit Target Gross margin 25%, Segment Overseas Business / Sales target ¥2.43 billion (FY2030) / Profit Target Gross margin 50%, Segment DtoC / Sales target ¥670 million (FY2030) / Profit Target Gross margin 75%, Segment Varielle / Sales target ¥330 million (FY2030) / Profit Target Not disclosed, Segment New e-commerce / Sales target ¥340 million (FY2030) / Profit Target Not disclosed
Non-financial targetsIndicator Group employees / Target value 90 people / Timing FY2030, Indicator Revenue per employee / Target value ¥89 million / Timing FY2030, Indicator Gross profit per employee / Target value ¥30 million / Timing FY2030, Indicator Operating profit per employee / Target value ¥8.9 million / Timing FY2030, Indicator Number of overseas locations / Target value 4 locations (US, Hong Kong, India and Thailand) / Timing FY2030, Indicator Number of new livestreamers acquired / Target value 20 companies/year / Timing FY2030, Indicator Instagram followers / Target value 100,000 people / Timing FY2029–FY2030, Indicator Varielle monthly profitability / Target value Monthly profitability / Timing November 2026
Size of the Target MarketUS: ¥30 trillion market (no source cited)
Risks identified by the company
Risks and uncertainties included in the outlook
Actual results and other outcomes may differ significantly due to various factors going forward
Impact of the downturn in the Chinese economy
Go/No-Go decisions based on DTC conversion rates, follower numbers and progress toward profitability
The timing and scale of commercialization of research and development themes depend on research progress
Items stated in the management plan
ItemDetails
Plan nameMedium-Term Management Plan 2030
Plan periodFY2026–FY2030
Progress against the planFormulated
Sales Target¥5.53 billion (FY2026 actual) → ¥8.00 billion (FY2030 target)(+44.7%)
Operating profit target¥94 million (FY2026 actual) → ¥800 million (FY2030 target)(8.5x (approximately +751.1%))
Operating profit margin target1.7% (FY2026 actual) → 10.0% (FY2030 target)
Segment targetSegment Domestic Business / Sales target ¥4.90 billion (FY2030) / Profit Target Gross margin 25%, Segment Overseas Business / Sales target ¥2.43 billion (FY2030) / Profit Target Gross margin 50%, Segment DtoC / Sales target ¥670 million (FY2030) / Profit Target Gross margin 75%, Segment Varielle / Sales target ¥330 million (FY2030) / Profit Target Not disclosed, Segment New e-commerce / Sales target ¥340 million (FY2030) / Profit Target Not disclosed
Non-financial targetsIndicator Group employees / Target value 90 people / Timing FY2030, Indicator Revenue per employee / Target value ¥89 million / Timing FY2030, Indicator Gross profit per employee / Target value ¥30 million / Timing FY2030, Indicator Operating profit per employee / Target value ¥8.9 million / Timing FY2030, Indicator Number of overseas locations / Target value 4 locations (US, Hong Kong, India and Thailand) / Timing FY2030, Indicator Number of new livestreamers acquired / Target value 20 companies/year / Timing FY2030, Indicator Instagram followers / Target value 100,000 people / Timing FY2029–FY2030, Indicator Varielle monthly profitability / Target value Monthly profitability / Timing November 2026
Plan assumptionsA fixed-cost-driven SG&A structure, in which increases in gross profit are readily reflected in operating profit, with improvement in gross margin as a prerequisite, Gross margin of 50% for overseas operations, 75% for the DTC business and 25% for domestic operations, Improve the cost ratio of domestic operations from 78% to 75%, Maintain an average unit price of ¥25,000 (DTC), Assumption that the US is a ¥30 trillion market, While limiting headcount, it will change from 82 to 90, and sales will change from ¥5.5 billion to ¥8.0 billion, Execute M&A with an emphasis on synergies, ROI and financial soundness
Key initiativesEstablish the domestic foundation and strengthen the domestic sales division, Accelerating growth in the overseas business, Develop the DTC business, Maximize fixed-cost efficiency, AI and human resources strategy, M&A and overseas location strategy, Profit Improvement Project, Resource Optimization Project, Nonlinear Growth Project, Recruitment Project
Size of the Target MarketUS: ¥30 trillion market (no source cited)
Risks identifiedRisks and uncertainties included in the outlook, Actual results and other outcomes may differ significantly due to various factors going forward, Impact of the downturn in the Chinese economy, Go/No-Go decisions based on DTC conversion rates, follower numbers and progress toward profitability, The timing and scale of commercialization of research and development themes depend on research progress
Date of board resolution14 September 2026
Publication date14 September 2026
Items this document does not state (11)
Net income targetROE targetROIC targetPayout ratio / DOE policyTreasury share acquisition policyCost of capitalSelf-assessment of PBR and share priceTotal investment planInvestment amount by sectorResults under the previous planReason for revision or withdrawal

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

To clarify the management policies, priority initiatives and management targets aimed at achieving sustainable growth and enhancing corporate value over the medium to long term, in light of changes in the business environment surrounding the Group.

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Notice Regarding the Formulation of the Medium-Term Management Plan 2030 | Crossfor Co.,Ltd. (7810) timely disclosure | Komori