Change in distribution model from wholesale distribution to intermediary sales in the beauty salon market
First written in FY2019-Q2. 10 of 16 entries say "Advanced", first in FY2021-Q2. Latest entry: FY2026-H1.
The whole theme swung hardest in 2022: 3 of 20 companies on the "Worse" side.
0 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「As a result of these initiatives, adoption in the beauty salon market steadily expanded, mainly among existing business partners. The number of newly contracted salons increased by 920 in the most recent 3 months, reaching a cumulative total of 47,710.」
The salon base of the professional business, including B happy, increased by 920 newly contracted stores in the most recent 3 months, reaching a cumulative total of 47,710. - FY2025AdvancedAnnual report
「The number of participating stores in the Members Online Shop B happy, which enables salon customers to purchase our products at any time through each salon’s dedicated online shop on the platform, increased steadily to 36,657. In addition, the repeat rate among members remained high and demand for gifts increased, resulting in strong revenue.」
The number of B happy participating stores increased from 23,300 in the previous fiscal year to 36,657, expanding the salon-originated O2O sales platform, which has a high repeat rate. - FY2024AdvancedAnnual report
「The number of participating stores in the O2O platform service B happy for salons increased steadily to 23,300.」
The number of B happy participating stores increased from 13,200 in the previous fiscal year and 17,000 in the previous quarter to 23,300, expanding the platform linking salon customer service with online sales. - FY2024-Q2AdvancedAnnual report
「The number of participating stores in the O2O platform service B happy for salons increased steadily to 17,000. As the number of participating stores expanded, we also completely redesigned the site to improve the system and enhance its design so that users could experience the brand’s identity.」
The number of B happy participating stores increased from 15,000 in the previous disclosure to 17,000, and we also improved the system and completely redesigned the site as the number of participating stores expanded. - FY2024-Q1AdvancedAnnual report
「The O2O platform service B happy for salons, which enables salon customers to purchase our products at any time through each salon’s dedicated online shop on the platform, has been very well received because salons can sell items with a wide range of colors and sizes without bearing inventory costs. The number of participating stores increased steadily to 15,000.」
The number of B happy participating stores increased from 13,200 in the previous fiscal year to 15,000, expanding the O2O sales platform while limiting salons’ inventory burden. - FY2023AdvancedAnnual report
「The O2O platform service B happy for salons has been very well received because salons can sell items with a wide range of colors and sizes without bearing inventory costs. The number of participating stores increased steadily to 13,200.」
The number of B happy participating stores increased to 13,200 after achieving the targets of 5,000 and 11,000 stores, expanding the online sales platform while limiting salons’ inventory burden. - FY2023-Q3AchievedAnnual report
「Exceeded the full-year target of 11,000 participating stores set at the beginning of the fiscal year in 9 months.」
Exceeded B happy’s full-year target of 11,000 participating stores set at the beginning of the fiscal year in 9 months. - FY2023-Q2AdvancedAnnual report
「The number of participating stores and members of the O2O salon platform service B happy increased substantially during the cumulative second quarter of the current fiscal year, driven by strong sales of new products including the ReFa BEAUTECH DRYER SMART and ReFa BEAUTECH HEAD SPA.」
The number of participating stores and members increased substantially at B happy, driven by sales of new products, expanding the platform linking salon customer service with online sales. - FY2022RestatedAnnual report
「The O2O salon platform service B happy, which enables salon customers to purchase our products at any time through each salon’s dedicated online shop on the platform, was well received, and the number of participating stores continued to increase steadily.」
For B happy, which reached its target of 5,000 participating stores ahead of schedule in May 2022, continued to increase the number of participating stores and salon members and provide support through online seminars. - FY2022-Q3AchievedAnnual report
「The O2O salon platform service B happy was well received because it enables salon customers to purchase our products at any time through each salon’s dedicated online shop on the platform. We reached the target of 5,000 participating stores for the end of September 2022 in early May 2022, 4 months ahead of the initial schedule, mainly through hair salons and beauty salons.」
Reached B happy’s target of 5,000 participating stores in early May 2022, 4 months ahead of the deadline of the end of September 2022. - FY2022-Q2RestatedAnnual report
「The O2O salon platform service B happy, which enables salon customers to purchase our products at any time through a dedicated online shop for each salon established on the platform, was well received, and the number of participating stores continued to increase steadily, mainly among hair salons and beauty salons. Salons can have their own online shops without capital investment or inventory risk, and the service has also been well received because we hold numerous online seminars supporting salon promotions and provide a comprehensive support structure.」
The number of participating B happy stores continued to increase steadily, and we continued to provide online seminars supporting promotions and a support structure. - FY2022-Q1AdvancedAnnual report
「The O2O salon platform service B happy enables customers who have connected with a salon through in-store customer service to purchase our products at any time through a dedicated online shop for each salon established on the platform. The number of participating stores continued to increase steadily, mainly among hair salons and beauty salons.」
For B happy, operated a system that enables continued sales to customers served by each salon through its online shop, while the number of participating stores continued to increase steadily. - FY2021-Q3AdvancedAnnual report
「As the COVID-19 pandemic continued, we launched the O2O salon platform service B happy, centered on the in-salon customer experience, and began providing the service on 20 May 2021.」
Launched the O2O service B happy, linking the in-salon customer service experience with an online shop, and began providing the service. - FY2021-Q2AdvancedAnnual report
「As the COVID-19 pandemic continued, salons increasingly focused on in-store product sales, and inquiries about new contracts from parties wishing to sell our products in their stores also increased.」
Stated that demand for in-store product sales at beauty salons had increased, along with inquiries about new contracts from parties wishing to sell our products in their stores. - FY2021-Q1RestatedAnnual report
「The main business activities are wholesale and agency sales to hair salon and beauty salon operators; wholesale sales to drugstores, medical and nursing care markets, pharmacies and other markets; rental services to facilities; and direct sales to general consumers at shopping centers and other locations.」
Continued the distribution model in the beauty salon market, including wholesale and agency sales. Stated that the number of salons served was increasing steadily. - FY2019-Q2First statedAnnual report
「Sales declined as a result of changing the distribution model in Japan’s beauty salon market from wholesale sales to agency sales. Revenue for the cumulative second quarter of the current fiscal year was ¥2,473 million, down 19.1% year on year, and ordinary loss was ¥52 million, compared with ordinary income of ¥500 million in the same period of the previous year.」
First specifically described the change in the sales distribution model in Japan’s beauty salon market from wholesale sales to agency sales, and disclosed the resulting decline in revenue and ordinary loss.