Expanding the customer base purchasing Foot Fit through installment payment plans
First written in FY2021-Q2. 4 of 6 entries say "Advanced", first in FY2021-Q3. Latest entry: FY2024-Q1.
No other company in this theme has enough history to compare yet.
- FY2024-Q1AdvancedAnnual report
「The new SIXPAD Foot Fit 3 has been well received. As many customers have used the Foot Fit series for an extended period, replacement purchases using the trade-in service have also increased significantly.」
Following the launch of Foot Fit 3, replacement purchases by existing users through the trade-in service increased significantly. - FY2022RestatedAnnual report
「Membership in MTG LIFEPLAN (monthly subscription, trade-in service and comprehensive warranty) also continued to increase steadily.」
The sales model combining monthly payments, trade-ins and warranty coverage to spread the purchase burden over time was continued, and an increase in membership was reported. - FY2022-Q1AdvancedAnnual report
「Sales growth for the SIXPAD Foot Fit series and SIXPAD Powersuit products covered by MTG LIFEPLAN (monthly subscription, trade-in service and comprehensive warranty) was particularly strong compared with products outside the program, producing synergies that contributed to sales.」
We confirmed that MTG LIFEPLAN, a purchase plan combining fixed monthly payments, trade-ins and warranty coverage, contributed to sales of the Foot Fit series and Powersuit. - FY2021AdvancedAnnual report
「In June 2021, SIXPAD Powersuit Lite Abs, SIXPAD Powersuit Lite Hip & Leg, and MTG LIFEPLAN, comprising fixed monthly payments, a trade-in service and comprehensive warranty coverage, were launched simultaneously and performed strongly, with the products selling out on the day of launch.」
The purchase plan was expanded to Powersuit Lite, and MTG LIFEPLAN, combining fixed monthly payments, trade-ins and warranty coverage, was launched. The eligible products sold out on the day of the simultaneous launch. - FY2021-Q3AdvancedAnnual report
「In November last year, concurrent with the launch of SIXPAD Powersuit Lite, we launched the Lite Plan in partnership with SIXPAD HOME GYM, the EMS online gym launched the previous year. We began providing content addressing needs such as “wanting to lose weight” and “wanting to build muscle,” and launched MTG LIFEPLAN, a new purchase plan for which this product is the first eligible product.」
The theme of accessible payment plans, initially introduced for Foot Fit Lite, was expanded to Powersuit Lite and SIXPAD HOME GYM through MTG LIFEPLAN, which includes fixed monthly payments, trade-ins and warranty coverage. - FY2021-Q2First statedAnnual report
「For this product, we introduced new payment plans of ¥20 per day and ¥600 per month. As it has also been certified as a “health promotion device” by the Japan Home Health Equipment Association, we will work to acquire users with more diverse lifestyles and from a broader range of age groups.」
For SIXPAD Foot Fit Lite, we introduced payment plans of ¥20 per day and ¥600 per month, seeking to expand the pool of potential purchasers and the target age groups.