Creation of New Businesses and Regional Revitalization Using Goto Camellias
First written in FY2019-Q1. 7 of 8 entries say "Advanced", first in FY2020. Latest entry: FY2022.
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- FY2022AdvancedAnnual report
「Strengthened CRM initiatives to stabilize repeat customers in D2C sales.」
For the Goto camellia brand, expanded initiatives involving products, regional resources and customer relationships through CRM initiatives, television shopping, hometown-tax donation gifts and upcycled marine-plastic products. - FY2022-Q3AdvancedAnnual report
「To expand brand awareness and grow D2C sales into a major sales channel, we exhibited at organic cosmetics sales events and trade shows, providing valuable opportunities to interact directly with customers and gather information.」
For the Goto camellia brand, expanded awareness and developed D2C sales into a major channel through participation in sales events and trade shows. - FY2022-Q2AdvancedAnnual report
「Established a D2C sales framework and focused on an integrated approach covering manufacturing, sales and shipping.」
For the Goto camellia brand, established a D2C sales framework integrating manufacturing, sales and shipping. - FY2021AdvancedAnnual report
「In September 2021, we launched camellia leaf moisturizing water made from camellia leaves collected at our own farm, strengthened D2C sales and began working on a business model aimed at deepening relationships with customers.」
Launched a new product under the Goto camellia brand and expanded the regional-resource product business into a customer relationship-focused sales model by strengthening D2C sales. - FY2021-Q2AdvancedAnnual report
「In February 2021, following “camellia flower yeast,” we successfully isolated “camellia flower lactic acid bacteria.” The isolation of lactic acid bacteria with strong immunostimulatory effects expanded the potential for future research and development.」
Successfully isolated camellia flower lactic acid bacteria through research using Goto camellias, expanding the scope of research and development. - FY2021-Q1AdvancedAnnual report
「Using ingredients derived from Goto camellias, we opened ON&DO stores, a new brand based on the concept of “warm skin,” at Hankyu Umeda on 5 August 2020 and JR Nagoya Takashimaya on 2 September 2020. We actively attracted customers through opening events and worked to cultivate brand loyalty. During the first quarter of the current fiscal year, we opened a store at Beauty Connection Ginza, a hub for disseminating beauty information, in October 2020 and launched an e-commerce site in December 2020.」
For ON&DO, which uses Goto camellias, opened a store at Beauty Connection Ginza and launched an e-commerce site, expanding the retail and e-commerce sales base. - FY2020AdvancedAnnual report
「In July 2020, we launched the beauty brand ON&DO (オンアンドドゥー), developed under the concept of “warm skin” through research into the relationship between skin, body and mind, and began selling the first 9-item basic skincare line.」
Launched ON&DO, using camellia flower yeast and other ingredients from 五島の椿株式会社, and developed a new business using Goto camellias into a specific product brand. - FY2019-Q1First statedAnnual report
「In November 2018, we established 五島の椿株式会社 as a consolidated subsidiary. The subsidiary aims to create new businesses and contribute to regional revitalization by developing businesses that use Goto camellias, which have grown wild in the Goto Islands of Nagasaki Prefecture since ancient times.」
Established a subsidiary that uses Goto camellias, a regional resource of the Goto Islands, and first stated its policy of linking new business creation with regional revitalization.