Entry into HYGIENE TECH and Expansion of the @LIFE Brand
First written in FY2020. 7 of 8 entries say "Advanced", first in FY2021-Q1. Latest entry: FY2022.
1 other company's latest entry also says "Advanced".
- FY2022AdvancedAnnual report
「As new evidence, the company obtained proof of efficacy against Moraxella bacteria, which are said to cause laundry to remain damp, and confirmed a disinfection rate of more than 99.9%.」
For @LIFE and e-3X, the company confirmed a disinfection rate of more than 99.9% against Moraxella bacteria and advanced commercial sales and influencer and social media initiatives. - FY2022-Q3AdvancedAnnual report
「Overseas shipments had stagnated because of the Shanghai lockdown, but with shipments resuming in June 2022, the company began sales activities in China.」
For @LIFE's e-3X, shipments resumed in June 2022 after stagnating because of the Shanghai lockdown, and sales in China began. - FY2022-Q2AdvancedAnnual report
「For EOCIS technology, the company confirmed a new effect against allergens in addition to its disinfecting, antiviral, deodorizing and mold-preventing effects. Allergens are substances that cause various allergic symptoms when they enter the body. The company confirmed efficacy against 2 types: pollen allergens, which cause hay fever, a condition said to affect a large proportion of the population, and dust-mite allergens, a major component of household dust that causes itching and asthma. The company also successfully registered the product as a disinfecting equipment product under China's national standards and will proceed with shipments to China.」
For e-3X's EOCIS technology, the company confirmed an effect against allergens and successfully registered it as a disinfecting equipment product under China's national standards. - FY2021AdvancedAnnual report
「This is expected to enable the development of new sales channels in Japan, and the company has already conducted test marketing in some channels and achieved a certain level of results. It will work to strengthen sales through new channels and acquire new customer segments. In addition, evidence on the EOCIS technology obtained overseas has advanced the registration of hygiene products in various countries, enabling further progress toward overseas expansion.」
For e-3X, the company advanced test marketing in new channels using the product's deodorizing, disinfecting and mold-preventing functions, as well as the registration of hygiene products overseas. - FY2021-Q3AdvancedAnnual report
「The company also conducted tests overseas and demonstrated a disinfection rate of more than 99% in tests using tap water from China. It will continue to demonstrate additional efficacy and work to increase awareness and expand sales in Japan and overseas.」
For e-3X's EOCIS technology, the company demonstrated a disinfection rate of more than 99% in tests using tap water from China and advanced efforts to promote the technology for overseas expansion. - FY2021-Q2AdvancedAnnual report
「Amid the prolonged COVID-19 pandemic, rising demand for hygiene-related products supported steady e-3X retail sales through e-commerce sites, consumer electronics retailers and other channels. In March 2021, cumulative shipments of e-3X exceeded 100,000 units, 7 months after its launch.」
Cumulative shipments of e-3X exceeded 100,000 units 7 months after launch, and the company strengthened B2B sales in addition to e-commerce and consumer electronics retail. - FY2021-Q1AdvancedAnnual report
「In September 2020, in response to growing demand for hygiene-related products amid the COVID-19 pandemic, the company launched e-3X, a high-performance disinfectant spray that produces disinfectant solution from tap water, and began sales mainly through e-commerce sites and consumer electronics retailers. In November 2020, it broadcast commercials in major cities nationwide to raise product awareness. In addition to retail sales mainly through e-commerce sites and consumer electronics retailers, the company is strengthening sales of e-3X as commercial equipment.」
The company began selling @LIFE's e-3X and strengthened commercial sales in addition to e-commerce and consumer electronics retail. It also ran commercials in major cities nationwide. - FY2020First statedAnnual report
「In September 2020, in response to growing demand for hygiene-related products amid the COVID-19 pandemic, the company named a new category combining hygiene and technology “HYGIENE TECH” and entered the field, launching the new “@LIFE” brand.」
Rather than limiting hygiene-related products to individual brand rollouts, the company defined them as a new category combining hygiene and technology, and began selling @LIFE and e-3X, which produces disinfectant solution from tap water.