Differentiation from competitors through the development of private-brand products

「ワークマンは10月7日、「2026年秋冬期異常気象対策新製品発表会」を開催し、フラグシップモデル「XShelter」シリーズについて、今後1年で販売数780万着・売り上げ250億円を見込むと発表した。」

「We developed high-functionality models and models with competitive pricing as part of our “strengthening workwear” initiative, while promoting development of new functions and materials addressing climate change. We also applied technologies developed for professional use to casual wear, expanding our “comfortable everyday wear” line, which combines functionality and fashion. Recovery wear, which has gained broad acceptance among both professionals and general customers, met the emerging market need for fatigue reduction and grew into one of our flagship hit products. As a result, private-label products accounted for 71.9% of chain-wide sales, up 3.4 percentage points year on year.」

「We strengthened our selection of products addressing heatstroke, including fan-equipped clothing, and advanced measures to address climate change, such as extending the selling period for summer apparel. Our MEDIHEAL recovery wear also attracted significant attention as its functionality and reasonable pricing were well received, contributing to sales growth and customer-base expansion. As a result, private-label products accounted for 65.4% of chain-wide sales, up 1.3 percentage points year on year.」

「In addition to providing added value through new functions and materials addressing working environments and climate change, we incorporated competitive prices and functionality into casual apparel, bags and other general-consumer goods to meet customer needs. As a result, private-label products accounted for 68.5% of chain-wide sales, up 0.7 percentage points year on year.」

「To help customers cope with extreme heat, we expanded our selection of fan-equipped clothing and extended the selling period for summer apparel, among other measures to address climate change. We also strengthened our casual lines for both men and women, combining basic designs with functionality to broaden our customer base. As a result, private-label products accounted for 64.1% of chain-wide sales, up 0.2 percentage points year on year.」

「As a result, private-label products accounted for 67.8% of chain-wide sales, up 1.9 percentage points year on year.」

「We adopted merino wool, which offers the distinctive feel of a natural material as well as excellent moisture absorption and insulation for body-temperature regulation, in innerwear and fashion accessories, winning support from a broad range of professional and general customers. As a new initiative, we also began short-lead-time production focused on trends for some women's apparel, working to further broaden our customer base. As a result, private-label products accounted for 67.7% of chain-wide sales, up 1.7 percentage points year on year.」

「To help workers cope with extreme heat, we expanded fan-equipped clothing and introduced the Peltier Vest, which uses semiconductor elements to freely control temperature through cooling and heating, supporting comfortable and safe working environments. We also captured general demand by expanding functional casual wear with enhanced design appeal and footwear for outdoor and sports use. As a result, private-label products accounted for 63.9% of chain-wide sales, up 1.7 percentage points year on year.」

「We strengthened women's apparel with enhanced design appeal, as well as general-consumer footwear for running, outdoor activities and women's wear. In new categories, we introduced golf wear and women's innerwear to better meet customer needs. Private-label products also benefited from unchanged prices for core products, raising their share of chain-wide sales to 68.1%, up 2.9 percentage points year on year.」

「By keeping private-label product prices unchanged, we pursued our corporate raison d'être of “setting a new standard for functionality and price.” We also worked to create new demand by responding to customer feedback, including expanding the camping gear and golf-related products for which demand was strong. As a result, private-label products accounted for 65.9% of chain-wide sales, up 3.4 percentage points year on year.」

「Amid rising procurement costs, we kept private-label product prices unchanged and sought to strengthen our customer base by delivering value through “functionality and price.” This pricing policy also accelerated private-label product sales, raising their share of chain-wide sales to 66.0%, up 3.6 percentage points year on year.」

「We strengthened our selection of fan-equipped clothing and contributed to sales by proposing products suited to lifestyles spanning work, outdoor activities and everyday wear. We also promoted development of products in new categories, including highly topical camping gear, golf wear and running shoes, to broaden our customer base. As a result, private-label products accounted for 62.2% of chain-wide sales, up 4.2 percentage points year on year.」

「Products that complement outdoor activities, including the highly breathable and stretchable INAREM rainwear and summer cargo pants, increased in sales volume. We also strengthened development of products for general consumers, including camping gear, women's apparel and athletic shoes. As a result, private-label products accounted for 65.2% of chain-wide sales, up 4.7 percentage points year on year.」

「Under the motto “Better products at lower prices,” we will continue expanding private-label products based on four themes—materials, functionality, price and sustainability—and building a system for selling through our inventory, further advancing our “Everyday Low Price” strategy.」

「Against this backdrop, during the cumulative third quarter, we worked to rebuild our product range for professional tradespeople, made a full-scale entry into stylish workwear, strengthened development of the PRO CORE series, and reached a broad customer base with new styles and price points, including jogger pants and heated clothing. For general consumers, in addition to expanding categories that continued to see strong demand, such as women's apparel and outdoor products, we upgraded the long-selling Stretch Rain Suit to increase its added value and further broaden our customer base. As a result, private-label products accounted for 62.4% of chain-wide sales, up 2.8 percentage points year on year.」

「Against this backdrop, during the cumulative second quarter, we sought to further broaden our customer base by strengthening our air-conditioned clothing, which can be worn in a variety of ways not only by professional customers but also for outdoor activities and everyday use, and by expanding our outdoor gear and footwear as consumers increasingly return to nature-oriented lifestyles. As a result, private-label products accounted for 58.0% of chain-wide sales, up 3.9 percentage points year on year.」

「During the cumulative first quarter, we developed products including the High-Bounce Safety Shoes, featuring our proprietary high-rebound soles, and the PRO CORE series, designed with professional users' operating environments in mind, including design, materials and specifications, to invigorate our professional product range. In women's apparel, we expanded our selection, focusing on functionality such as stretch and water repellency under the themes of active and relaxed wear, in an effort to broaden our customer base. As a result, private-label products accounted for 60.5% of chain-wide sales, up 4.3 percentage points year on year.」

「To strengthen private-brand products with greater appeal in terms of design, functionality and price, we developed new categories such as reversible suits and outdoor gear, expanded the range of women's apparel with excellent functionality including stretch, water repellency and waterproofing, and expanded our customer base by offering junior items and other products. As a result, private-brand products reached 1,757 items and accounted for 59.7% of total chain sales, up 8.3 percentage points year on year.」

「During the cumulative third quarter, as a product initiative, we focused on developing private-brand products with stronger appeal in terms of design, functionality and price. Products such as Fusion Down with self-repair functionality and heated vests equipped with temperature-adjustable electric heating panels gained support from a broad range of customers. As a result, private-brand products reached 1,539 items and accounted for 59.6% of total chain sales, up 8.7 percentage points year on year.」

「During the cumulative second quarter, as a product initiative, we developed products designed for a range of use environments beyond the workplace, specialising in diverse functions such as cooling, heat dissipation and insect protection. Air-conditioned fan apparel, cargo pants and athletic shoes in particular gained support from a broad range of customers. As a result, private-brand products reached 1,398 items and accounted for 54.1% of total chain sales, up 10.1 percentage points year on year.」

「We strengthened the three core private brands, FieldCore, Find-Out and AEGIS, and gained support from a broad range of customers, from professional users to general consumers. As a result, private-brand products reached 1,426 items and accounted for 51.4% of total chain sales, up 7.3 percentage points year on year.」

「We strengthened private-brand products centred on the FieldCore, Find-Out and AEGIS brands, offering a complete range from functional cold-weather apparel with stretch and durable water repellency to waterproof insulated boots. As a result, private-brand products reached 1,181 items and accounted for 50.9% of total chain sales, up 11 percentage points year on year.」

「Against this backdrop, we offered the WindCore Shell Jacket, outdoor apparel equipped with an air-conditioning fan function, to address increasingly diverse needs. We also strengthened high-performance, affordable private-brand products, including the lightweight, soft-to-the-touch Cooling Reflective T-shirt ¥580, made with moisture-wicking, quick-drying and cooling fabric. As a result, private-brand products reached 947 items and accounted for 44.0% of total chain sales, up 9.5 percentage points year on year.」

「Against this backdrop, we expanded private-brand products suitable not only for work but also for outdoor activities and sports, including stretch pants with excellent stretch and moisture-wicking and quick-drying properties, and compression wear with a cooling sensation on contact. As a result, private-brand products reached 789 items and accounted for 45.9% of total chain sales, up 9.8 percentage points year on year.」

「In products, we developed private-brand products that further pursue high functionality and affordability, centred on the three core brands FieldCore, Find-Out and AEGIS. We also strengthened the G-NEXT series of workwear, which is sufficiently competitive with the growing online sales market. As a result, private-brand products reached 1,022 items and accounted for 39.7% of total chain sales, up 7.5 percentage points year on year.」

「Against this backdrop, we strengthened our product offering by developing private-brand products such as the highly stretchable and insulating Ultimate Hooded Parka and Stretch Micro Warm Pants. Including 77 cold-weather items from the three core brands driving customer-base expansion, FieldCore, Find-Out and AEGIS, private-brand products totalled 911 items and accounted for 39.9% of total chain sales, up 7.8 percentage points year on year.」

「Against this backdrop, we strengthened our product offering by expanding high-performance, affordable private-brand products, including the lightweight and highly flexible Aerostretch Cargo Pants and the highly stretchable Breathable Rain Suit Stretch. As a result, private-brand products reached 741 items and accounted for 34.5% of total chain sales, up 6.0 percentage points year on year.」

「Against this backdrop, we expanded our customer base by developing affordable private-brand products focused on durability, ease of movement and design, including the lightweight and easy-to-move-in Aero STRETCH series and the WM Stretch series of workwear for corporate customers. As a result, private-brand products reached 620 items and accounted for 36.1% of total chain sales, up 7.0 percentage points year on year.」

「We expanded our customer base by developing private-brand products that combine affordability with stretch, breathability, insulation and comfortable work functionality, as well as casual design. As a result, private-brand products reached 830 items and accounted for 32.2% of total chain sales, up 6.3 percentage points year on year.」

「Against this backdrop, we expanded our customer base by developing private-brand products that pursue casual design and affordability despite their workwear positioning, including the AEGIS series, which combines high insulation and waterproofing, and the 4D Windproof Warm Pants STRETCH, which offers enhanced stretch and wind resistance with a focus on ease of movement and warmth. As a result, we offered 715 private-brand items, which accounted for 32.1% of total chain sales, up 6.0 percentage points year on year.」

「Against this backdrop, we developed high-performance apparel such as the lightweight and highly flexible STRETCH Jumper and Pants, pursuing casual design and affordability despite its workwear positioning. We further strengthened our product offering and expanded our customer base. As a result, we offered 651 private-brand items, which accounted for 28.5% of total chain sales, up 3.9 percentage points year on year.」

「Against this backdrop, we strengthened our product offering and expanded our customer base by developing private-brand products that combine workwear functionality with casual design, including the cool, lightweight and easy-to-move-in Airlight STRETCH Denim Pants and the Stretch Softshell Jacket, which offers enhanced stretch and water repellency at an affordable price. As a result, private-brand products reached 546 items and accounted for 29.1% of total chain sales, up 4.2 percentage points year on year.」

「Against this backdrop, we developed products including the Airlight STRETCH Warm Pants, which combine excellent ease of movement with a comfortable fit using a highly insulating, soft lining material. We also pursued differentiation from competitors by strengthening FieldCore, a new outdoor-oriented brand launched during the period. As a result, we offered 593 private-brand items, which accounted for 26.1% of total chain sales, up 6.2 percentage points year on year.」

「Against this backdrop, we launched three new brands: FieldCore, with an outdoor feel that can also be worn casually in town; Find-Out, with a sports aesthetic; and AEGIS, with waterproof functionality suitable for motorcycles and fishing. We promoted differentiation from competitors and expanded our customer base. As a result, we offered 506 private-brand items, which accounted for 24.6% of total chain sales, up 6.3 percentage points year on year.」

「In products, we strengthened our product offering by developing innovative private-brand products with functions that meet the needs of customers working in extreme heat, including the always-dry Hada-Sara T-shirt under the theme “Stay cool when you wear it. Make summer easier!” and the Heat-Shield Double Mesh series, which blocks direct heat through its heat-shielding effect and delivers a perceived temperature reduction of 3°C. As a result, private-brand products reached 441 items, clearly differentiating us from competitors, and accounted for 24.9% of total chain sales, up 6.9 percentage points year on year.」

「We further accelerated differentiation from competitors by developing innovative private-brand products, including the STRETCH series, which offers enhanced ease of movement and durability for work, as well as improved design. As a result, we offered 513 private-brand items, which accounted for 20.5% of total chain sales, up 3.8 percentage points year on year.」