Revitalizing Individual Stores Through Store Exterior, Sales-Floor and Media Strategies

「In sales, we promoted brand awareness through active promotions including smartphone app development and television commercials in addition to conventional social-media marketing. Linking these marketing activities with merchandise displays revitalized existing stores and drove sales growth.」

「We also worked to maximize sales by strengthening coordination between the app and merchandise displays in line with promotional events and enhancing promotional effectiveness. We also actively renovated existing stores, working to stabilize sales by improving customer satisfaction.」

「In sales promotion, we held small-scale exhibitions focused on specific themes and worked to develop hit products by linking information dissemination with merchandise displays and e-commerce.」

「In sales promotion, we held autumn/winter new-product presentations for the media and influencers and sought to raise awareness in line with the expansion of our general-consumer business by visualizing functionality through “functional ratings” and promoting “adult casual” styles.」

「In sales, to revitalize existing stores, we renovated professional-product areas and advanced conversions to the optimal format based on regional characteristics and sales conditions. We also increased customer traffic by holding new-product presentations for the media and influencers and promoting authentic, user-oriented information to a broad customer base.」

「In sales promotion, we increased exposure across a broad range of media, from mass media to social media, through autumn/winter new-product presentations, while also promoting fashion appeal in addition to functionality and price to raise awareness.」

「In sales, we worked to expand the customer base and increase individual-store sales by bringing forward the launch timing of seasonal products in response to the increase in general consumers, strengthening outfit coordination suggestions on social media to draw closer to customers, and capturing fashion demand.」

「In sales, we increased customer traffic by enhancing the service allowing customers to pick up EC orders at stores, expanding product presentations for the media and influencers, and strengthening customer touchpoints originating on social media.」

「In sales, we worked to encourage store visits and improve sales efficiency by linking “products, releases and merchandise presentation.” We also held an autumn/winter new-product presentation for the media and influencers, promoting new products with strong functional and price appeal, including camping gear, women's apparel and general-consumer shoes.」

「In sales, we increased exposure in web media and on television through new-product releases and store previews, working to expand the customer base and increase sales. We also held the now-regular “Harsh Fashion Show,” highlighting high-function new products through even more severe recreations of turbulent weather and fire effects.」

「In sales, we linked promotion and merchandising to establish a system that ensured products attracting attention were available in stores, working to maximize sales by reducing lost sales opportunities. In sales promotion, we held previews to coincide with #ワークマン女子 openings, and increased exposure in television and web media contributed significantly to higher awareness and sales.」

「As a new initiative in sales promotion, we participated in the Tokyo Girls Collection to appeal to younger customers and improve the brand image.」

「In sales, we held a “Harsh Fashion Show” at our autumn/winter new-product presentation, recreating harsh conditions such as rain, snow and strong winds to promote functionality. We also promoted co-developed products with ambassadors, and extensive television coverage and media exposure including social media generated promotional benefits and contributed significantly to expanding the customer base.」

「In sales, we promoted ambassador marketing, rolling out co-developed products with enhanced design and functionality based on user perspectives and disseminating information about new products on social media, achieving significant results in expanding the customer base.」

「In sales, our media strategy using the press and influencers proved effective and helped raise brand awareness. We also launched ambassador marketing and a new omnichannel Click&Collect-style online store.」

「In sales, we launched ambassador marketing, soliciting design and functionality input from people who disseminate information about our products on social media in areas such as camping, trekking and touring, from the user's perspective. We also sold collaborative products with popular bloggers and introduced POP displays with QR codes directing customers to ambassadors' product-information sites, seeking to identify potential customers.」

「In sales, we held a “Harsh Fashion Show” for the press and influencers at our autumn/winter new-product presentation, recreating harsh conditions such as rain, snow and strong winds to strongly promote product functionality. Although it was our first attempt, it attracted coverage from many media outlets and generated considerable attention. We also launched official Workman Instagram and Twitter accounts to communicate with younger people on social media, a group difficult to reach through television commercials and newspaper inserts, and worked to raise brand awareness. These strengthened information-dissemination efforts translated into sales and contributed to higher revenue.」

「In connection with Workman Plus openings, we focused on promotion by holding previews for the press and influencers and airing opening-announcement commercials, contributing to higher sales through increased awareness.」

「To coincide with the opening of LaLaport Koshien, Workman Plus's first store in Kansai, we converted 3 existing stores to Workman Plus and carried out minor renovations at 104 nearby stores, including installing image panels and mannequins, to extend the “Workman Plus” effect and raise awareness of Workman among general customers.」

「We promoted the opening on a large scale through nationwide television commercials and full-page color advertisements in national newspapers. We also held briefings for bloggers, resulting in extensive coverage on television news programs and customer numbers and sales of nearly 3 times those of a standard opening.」

「We promoted the opening on an unprecedented scale through nationwide television commercials and full-page color advertisements in national newspapers. On opening day, the store attracted such a long queue of customers waiting at the registers that it recorded unprecedented sales. The strong performance was widely covered by nationwide television, national newspapers and major business magazines.」

「In sales, we clearly presented “professional-approved quality and functionality” to general customers through television and other media.」

「We will work to attract new fans and increase customer numbers through promotional activities including nationwide television commercials, information dissemination via social media and full-page advertisements in national newspapers.」

「We worked to increase customer numbers and individual-store sales through easy-to-shop merchandise displays linking promotional media with products, flyers featuring more products and detailed explanations of their features, and a media strategy broadly communicating information about high-function, low-priced private-label products through product presentations for the press and bloggers.」

「We aired new commercials proposing everyday wearing occasions such as jogging and cycling, reaching out to general users to increase customer numbers and individual-store sales.」

「We sought to increase customer numbers and individual-store sales by clearly communicating the characteristics of our professional-quality, low-priced products and the functionality of our outdoor and sports products, using compelling television commercials and flyers to appeal to professional customers and approach general customers.」

「In sales, we worked to increase individual-store sales through data-driven product assortments and inventory management, merchandise displays that effectively used media to strengthen product appeal, and promotional measures including reviewing the number of products featured in flyers, tailoring distribution methods to regional characteristics, and airing television commercials at the right times.」

「We strengthened our messaging to general customers by holding autumn/winter new-product presentations for members of the press and influential bloggers and airing new television commercials proposing wearing occasions beyond work, working to increase sales at individual stores.」

「We worked to expand the customer base and increase sales at individual stores by strengthening our approach to general customers, including increasing the number of items featured in flyers and displaying selling points clearly.」

「We worked to expand the customer base, including outdoor and sports customers, and increase sales at individual stores by changing store exteriors, creating easy-to-understand merchandise displays, and pursuing a new media strategy centered on products, including television commercials and exposure in specialist magazines.」