Improving Productivity through Omnichannel Integration and Store Digitization

「In addition, for the AEON Group’s total app, “iAEON,” which entered its fifth year since launch, we strengthened promotional measures using coupons, improved convenience, and worked to acquire new members. As a result, membership expanded to approximately 880,000 as of the end of August.」

「The company also used the iAEON app to improve convenience and distribute exclusive coupons. As of the end of February, membership had reached 800,000, equivalent to approximately 1 in 6 Hokkaido residents.」

「As of the end of February, membership had reached 800,000, or approximately 1 in 6 Hokkaido residents.」

「During the fiscal year, the company focused on expanding its app membership, promoting payment usage and coupon promotions. In the following fiscal year, in addition to strengthening promotions, it will work to improve customer satisfaction, particularly by expanding the areas in which data is analyzed and utilized.」

「Under Building the Customer Base, the company expanded promotional sweepstakes and the stamp-card function for AEON CO.,LTD.’s total app “iAEON,” its most important customer touchpoint, to improve convenience, while also implementing various initiatives to expand membership.」

「Under “Building the Customer Base,” the company worked to improve the convenience of AEON CO.,LTD.’s total app “iAEON,” its most important customer touchpoint, and expand its membership. In addition to enhancing the AEON Pay function, running promotional sweepstakes and implementing a stamp-card function in some sales areas, the company conducted approximately 560 coupon campaigns during the cumulative nine-month period of the third quarter, and membership increased approximately 1.5-fold over 9 months.」

「In the internet sales business, we established net supermarket hubs at 4 stores, aiming to increase order volumes and shorten delivery times. Sales increased to 105.9% of the year-earlier period.」

「Under “Building the Customer Base,” AEON CO.,LTD.’s total app “iAEON,” its most important customer touchpoint, contributed to an increase in new members by setting up customer service booths at newly opened and revitalized stores to focus on member acquisition. We also enhanced coupon distribution to members to improve customer loyalty.」

「Regarding efforts to build customer relationships, the transfer of the existing app functions to AEON's all-in-one iAEON App, launched in September 2021, was completed. The app also serves as a portal for AEON services, including WAON electronic money and AEON Card, and the number of users was approximately 5 times the figure at the end of the previous fiscal year.」

「Regarding efforts to build customer relationships, AEON's all-in-one iAEON App, launched in September of the previous year to expand customer touchpoints, has been enhanced as an app that values connections with customers, with service functions being transferred in stages from the existing AEON Shopping App.」

「On AEON's all-in-one iAEON App, launched in September of the previous year to expand customer touchpoints, we issued coupons for free products, offered points-back promotions and publicized the app to attract new members. As a result, the number of members approximately doubled over 6 months.」

「During the fiscal year, we introduced AEON's all-in-one iAEON App as a new customer touchpoint. In addition to improving customer convenience through smartphone payments, we will strengthen data-driven customer promotions in the next fiscal year.」

「Online shop e-Shop sales reached 141.4% of the year-earlier level after the launch of new snowblower and Winter Warmth Style sites, in addition to strong performance by existing sites.」

「Online shop e-Shop sales reached 136.6% of the year-earlier level, driven by strong sales on existing sites and the launch and permanent establishment of new outdoor and home appliance sites.」

「Online shop e-Shop sales reached 134.9% of the year-earlier level. We launched the AEON Outdoor Goods website and, to enable customers to purchase those products in stores, opened our first permanent outdoor specialty section at AEON Tomakomai, integrating online and physical retail.」

「At the online shop e-Shop, launched 6 web-only site initiatives, bringing sales to 265.6% of the previous fiscal year's level.」

「In September, the internet sales business newly launched AEON Cosmetics, a home-delivery service allowing customers to order online from home and have products delivered to their homes, with approximately 1,500 items from brands including Shiseido and Kanebo. We also launched a limited-time web-only site for AEON Toys, offering up to approximately 170 product types. Amid rising demand for net supermarkets during the COVID-19 pandemic, internet sales increased substantially to 147.0% of the year-earlier period.」

「At the online shop e-Shop, we expanded the assortment on the AEON Bike bicycle specialty store website, launched in fiscal 2018 in response to growing demand for bicycles, to approximately 600 items at its peak. Total e-Shop sales increased substantially to 321.0% of the year-earlier level. We will continue focusing on the usability of the ordering site, improving convenience by expanding pickup locations and providing assortments aligned with changes in customer behavior and demand.」

「At the online shop e-Shop, we offered Hokkaido specialties and local products, including spring gifts, summer gifts and seasonal asparagus gifts, bringing total e-Shop sales to 352.2% of the year-earlier level. We will continue pursuing customer satisfaction by improving the appearance and usability of the ordering site, enhancing convenience by expanding pickup locations, and developing products and assortments aligned with changes in customer behavior and demand.」

「At e-Shop, we continued providing distinctive services, including an in-store pickup service for items ordered from in-store catalogs and a newly established bicycle site offering a broad selection, including original products. As a result, sales increased to more than twice the previous fiscal year's level, producing a certain measure of success by capitalizing on the advantages of having physical stores in the digital era.」

「Through the in-store pickup service launched last year, we expanded the range of online products to include bicycles and school backpacks, and also enabled member-discount sales previously available at physical stores to be ordered online. As a result, e-Shop sales increased substantially to 209.1% of the year-earlier level.」

「We newly launched operations through the online shop e-Shop, offering a broader range of electric bicycles, including original products, than any other retailer. The in-store pickup service was also well received, and sales increased to 103.0% of the year-earlier level.」

「In response to the rising smartphone ownership rate in Hokkaido, we launched the AEON Shopping App, which offers online shopping via smartphones and information on attractive store deals. In addition, we launched a service allowing customers to collect items ordered online at 53 AEON and My Basket stores, establishing a system connecting online channels with physical stores. These initiatives also helped attract new customers, and as a result, sales in the online retail business increased to 105.5% of the previous fiscal year's level, accelerating our shift to omnichannel retailing in response to the digital era.」

「At e-Shop, we offered a service allowing customers to collect Christmas cakes they had reserved at any of our 76 stores, which was well received and generated many orders. As a result, online sales in the digital business increased to 105.0% of the year-earlier level.」

「As part of the digital shift, one of the policies for the fiscal year, we began distributing the Shopping App in March, enabling customers to obtain special shopping offers and coupons on their smartphones. In July, we launched a store pickup service that allows online supermarket purchases to be collected at designated stores in Sapporo. As a result, customers embraced the improved convenience created by integrating digital services with physical stores, and online supermarket revenue rose to 107.0% of the prior-year period.」

「As part of our initiatives to promote digitalization, which we began focusing on in earnest this fiscal year, we revamped our website and online shop, e-Shop, to improve customer convenience. Visits to e-Shop increased substantially to 247.7% of the year-earlier level, while sales rose to 140.3%. We also launched the Shopping App as a new tool for communicating with customers and have distributed shopping information and app-exclusive coupons.」

「In fiscal 2018, we focused particularly on accelerating the shift to omnichannel retailing and improving productivity through store digitalization. In particular, we will strengthen customer engagement through the shopping app and improve operating efficiency through information sharing and training between stores using digital tools.」