Providing products, services and retail environments that make shopping enjoyable and meet customer needs

「Under “product-focused reform,” and in response to continued consumer frugality, we held prices for food products under the private-label brand Topvalu unchanged through August. As a result of increasing media exposure and expanding in-store displays, sales of Topvalu Best Price, a value-oriented product line, reached 107.2% of the year-earlier level at existing stores.」

「To emphasize taste, we expanded sales of our original Honki! product range. In particular, Honki! Fried Chicken was renewed during the period and generated sales of more than ¥200 million in 5 months.」

「For our products, we will continue evolving our merchandise assortment across all product areas, including food, apparel, home and leisure, and health and beauty care.」

「As part of our apparel and home-and-leisure reforms, we reviewed apparel merchandising in line with climate change and adapted to longer summers. Related products such as cut-and-sew garments performed well.」

「As part of our apparel and home-and-leisure initiatives, we had previously focused on developing apparel formats by sales scale and had conducted experiments and made adjustments at model stores. We have introduced scene- and age-specific sales areas similar to those of specialty stores, and performance has been strong. In home and leisure, we launched a sales area centered on the private brand HOME COORDY.」

「In addition, at 2 Maxvalu stores in Obihiro, we strategically changed the store format from Maxvalu to The Big, opening The Big East Mall store in July and The Big Express Harukomadori store in August. Both stores have performed well. As part of the apparel and home-and-leisure reforms, we also established a sales area at AEON Sapporo Nishioka centered on Topvalu's HOME COORDY, in order to differentiate the home-and-leisure offering through private-brand products.」

「As part of the apparel and home-and-leisure reforms, we redesigned the cosmetics sections at AEON Yoichi and AEON Shizunai, expanding the areas devoted to Asian and men's cosmetics.」

「AEON's private brand Topvalu strengthened sales of new and renewed products under its new brand architecture. In addition, as raw material prices for some products began to stabilize, the products performed well as the AEON Group worked together to expand sales volumes, while price reductions and larger pack sizes were made possible by economies of scale. Topvalu sales reached 110.5% of the previous fiscal year.」

「In merchandise, we focused on selling differentiated products unique to the Company. In food, we developed and renewed approximately 690 original products, including the Hokkaido Famous Hotel-supervised chilled ready-to-eat meal range. In apparel, we jointly developed original outerwear and Hokkaido-original slip-resistant shoes with manufacturers to meet growing demand for outings. AEON's private brand Topvalu continued to strengthen sales, with sales reaching 111.2% of the year-earlier period.」

「AEON's private brand Topvalu strengthened sales under its new brand architecture, with sales reaching 113.1% of the year-earlier period.」

「Aeon's private brand Topvalu strengthened sales under its new brand structure, with sales reaching 116.1% of the year-earlier level. In apparel and home and leisure, we also strengthened sales of our original carry-on cases, lifting sales in related categories to 156.0% of the year-earlier level.」

「Our product initiatives included continuing to maintain prices on food and daily-use products under Aeon's private brand, Topvalu, while strengthening the rollout of specialty products such as the Professional's Choice series. Topvalu sales rose to 112.0% of the previous period's level.」

「In apparel and home and leisure, we promptly responded to growing demand related to going out and social events by expanding sales of beauty-care products, including carry-on cases, outerwear and Asian cosmetics. In response to higher fuel costs, we also expanded our range of Eco Dan products designed to reduce electricity consumption.」

「To support customers' daily lives, we continued to maintain prices on approximately 5,000 Topvalu food and daily-use items, with Topvalu Best Price sales reaching 111.3% of the year-earlier level. In apparel and home and leisure, we promptly responded to growing demand related to going out and social events, reviewed sales-area layouts and expanded product ranges in categories with growing demand for ethical and health-related products.」

「In apparel and home and leisure, we responded promptly to growing demand related to going out and social events, expanded ranges in categories with growing demand for ethical and health-related products, and saw solid performance from children's and women's apparel, travel products and cosmetics-related products. We also declared that prices for Aeon's Topvalu private brand would remain unchanged and extended the period, lifting Topvalu food sales by approximately 10%.」

「Food sales reached 101.9% of the year-earlier level, or 101.5% on a same-store basis, as demand for prepared foods continued and deli and liquor performed steadily. We also promoted Aeon's declaration to freeze prices through the end of the year on Topvalu food products, attracting customer attention.」

「To enhance the appeal of our stores, we completely renewed facilities and expanded the range of products for which demand is growing and products popular in the community.」

「To enhance the appeal of our stores, we expanded products popular in the community and carefully selected local produce and seafood, while creating product ranges suited to new lifestyles and renewing facilities.」

「We expanded the initiative previously conducted at SM stores, recommending seasonal ingredients and suggesting menus through "Raku Haya! Cooking," to all 40 GMS stores.」

「Food sales rose to 220.5% of the year-earlier level, or 102.8% on a same-store basis including former Maxvalu Hokkaido stores, as demand for home meals increased while demand for returning home and leisure activities declined due to the spread of COVID-19. In home and leisure and apparel, we proposed products addressing demand for infection-control products and staying at home. Home and leisure sales rose to 113.4% of the year-earlier level, or 98.9% on a same-store basis including former Maxvalu Hokkaido stores, while apparel sales reached 79.2%, or 78.9% on the same-store basis, as cold-weather apparel struggled due to the late snowfall and the impact of refraining from going out.」

「Food sales rose to 219.4% of the year-earlier level, or 103.0% on a same-store basis including former Maxvalu Hokkaido stores, as demand for celebratory products during Golden Week and the Obon period declined due to the spread of COVID-19, while demand for home meals increased. In home and leisure, we proposed sales areas to meet demand, and sales of hygiene products, game-related products and handicraft supplies grew to 115.0% of the year-earlier level.」

「As the spread of COVID-19 increased demand for hygiene products such as masks, highly storable frozen foods and processed foods, particularly flour-based products, we responded by meeting demand for these product groups.」

「Within the Health & Wellness product group addressing health-conscious demand, women's athleisure and men's sports innerwear in apparel, organic vegetables and fruit in food, and mattresses in home and leisure were well received, with sales of the relevant products reaching 103.9% of the previous year's level. We also held 10 domestic fairs featuring carefully selected regional foods from across Japan, 2 more than the previous year, with a greater focus on individual regions and proposals for new products. Sales rose substantially to 151.1% of the previous year's level.」

「Our product initiatives, including proposals for Health & Wellness products and strong performance from specialty-store-format sales areas, lifted sales in the home and leisure category to 100.4% of the year-earlier level and apparel sales to 100.1%. Within Health & Wellness, which we are strengthening in response to growing health-conscious demand, women's athleisure, men's sports innerwear, organically grown vegetables and fruit, bed mattresses and branded cosmetics performed well, with sales of the relevant product group reaching 101.8% of the year-earlier level.」

「We reformed our Health & Wellness product range in response to growing health-conscious demand. In particular, women's athleisure in apparel and pillows and mattresses in the home and leisure category drove sales, with sales of the relevant products reaching 103.2% of the year-earlier level and continuing to perform well.」

「Children's athleisure suitable for school commuting, organically grown vegetables and fruit, popular mattresses and sports bicycles were particularly well received, and sales of the relevant products reached 106.4% of the previous period's level.」

「In response to weaker consumption and a trend toward power conservation following the earthquake disaster, as well as the sharp rise in kerosene prices, we proposed energy-saving products for the home. By strengthening our range of products that enable customers to spend time at home comfortably and warmly through Aeon's distinctive coordinated product offerings and proposals, we gained customer support and substantially increased unit sales of room shoes, blankets and other products.」

「Our product initiatives focused on strengthening, in particular, fresh foods under the Health & Wellness theme. In the produce category, we added organic fruit to our existing range of organic vegetables. In the meat category, we expanded the number of stores selling Suffolk Cross lamb, a high-quality lamb that has attracted attention for its low calorie content, enabling more customers to enjoy the product.」

「Sales of Health & Wellness products, which had been performing well since the previous year, increased to 111.4% of the year-earlier level as we strengthened our offerings.」

「We will continue to provide local customers with the convenience and enjoyment of shopping.」

「Under our initiative to promote store development suited to local communities, we focused on merchandising (MD) tailored to customer needs.」

「Under our initiative to promote store development suited to local communities, we focused on merchandising (MD) tailored to customer needs.」

「In developing our sales areas, we have enhanced and strengthened sales of products under the Health & Wellness theme.」

「In revitalizing acquired stores, we further developed our response to customer needs, including ready-to-eat products, single-serving products and health-related products, which we have been strengthening, to suit customers at terminal-format stores.」

「We have invested in store revitalizations to respond to changing and diverse needs and achieve even greater customer satisfaction.」

「We revitalized stores to suit markets with diverse needs, expanding deli sales areas to meet demand for convenient and ready-to-eat products and single-serving and small-quantity products, and introducing a section for direct-from-the-factory delivery of Aeon Hokkaido's original bread and a fresh seafood counter to address demand for specialty products.」

「Aeon Hokkaido will continue to pursue the enjoyment of shopping and provide new products, services and sales areas that meet customer needs.」