Recovery in B2B Demand as Economic Activity Reopens
First written in FY2022-Q3. 5 of 16 entries say "Advanced", first in FY2025. Latest entry: 2026-08-18.
0 other companies' latest entry also says "Softened".
- FY2026AdvancedAnnual report
「Going forward, we will strengthen our use of external sales resources, including agency sales, in addition to our in-house sales resources, and promote the acquisition of large merchants.」
The growth drivers for B2B have taken concrete form in the acquisition of large merchants, external sales resources such as agency sales, and upselling to existing merchants, rather than the reopening of economic activity. - 2026-05-15AdvancedEarnings presentation
「We will strengthen our sales structure by using external resources, including agency sales, and focus on acquiring large merchants.」
The growth strategy for corporate payments was specified as using external sales resources in addition to the company's own sales force. - FY2026-H1Sales and service development for acquiring major corporate customers specifiedAnnual report
「Against the backdrop of the decline in the working-age population resulting from the continuing decline in the birth rate, the trend toward work-style reform, and the growing emphasis on improving the efficiency of payment operations as businesses expand, we will continue to grow GMV by securing orders from major corporations through strategic sales activities and service development.」
In addition to explaining the backdrop to BtoB demand, it specified the growth strategy of securing orders from major corporations through strategic sales activities and service development. - FY2025AdvancedAnnual report
「New merchant acquisition through measures to increase service awareness, using expertise gained from prior upfront marketing investment, is progressing smoothly and is expected to contribute continuously to future GMV growth.」
The growth drivers for BtoB demand have become more specific, shifting from the resumption of economic activity to expanded usage among existing major merchants, the operationalization of large new merchants, and merchant acquisition using marketing expertise accumulated through upfront investment. - FY2025-H1Operationalization of merchants acquired through upfront investment added as a growth driverAnnual report
「As in the previous fiscal year, GMV grew as the scope of use of the NP Deferred Payment service expanded among existing merchants, particularly major merchants in advertising and advertising production. • In addition, GMV grew as merchants acquired through upfront investment in the sales structure and marketing became operational between the previous and current fiscal years.」
It identifies the operationalization of merchants acquired through upfront investment in the sales structure and marketing, in addition to expanded usage within existing major merchants, as a growth driver for BtoB services. - FY2024-Q3RestatedAnnual report
「GMV grew as the scope of use of the NP Deferred Payment service expanded from the second quarter onward among existing merchants, particularly major merchants in advertising and advertising production.」
It continues to identify the growth drivers for BtoB services as expanded usage within existing major merchants, particularly in advertising and advertising production, and GMV trends among operational merchants, rather than the resumption of economic activity. - FY2024-Q2Growth drivers specified as expanded usage within existing merchants and other factorsAnnual report
「GMV grew as the scope of use of the NP Deferred Payment service expanded among existing merchants, particularly major merchants. • In addition, GMV from merchants that became operational between the previous and current fiscal years performed steadily.」
The explanation of BtoB service growth drivers has become more specific, shifting from the resumption of economic activity to expanded usage within existing major merchants and GMV trends among newly operational merchants. - FY2024-Q1BtoB GMV growth continued, up 42.9%Annual report
「The overall trend of GMV growth continued in the first quarter, including among merchants serving the restaurant-related industry and many other industries, as restrictions on activity related to COVID-19 had been eased from the previous fiscal year.」
The trend of BtoB demand growth against a backdrop of eased activity restrictions continued, and BtoB service GMV increased 42.9% year on year. - FY2023-Q3BtoB growth continued, with a higher growth rateAnnual report
「The trend of GMV growth continued, particularly among merchants serving the restaurant-related industry, as restrictions on activity related to COVID-19 were eased.」
GMV growth among merchants serving the restaurant-related industry continued against a backdrop of eased activity restrictions, and BtoB service GMV increased 37.9% year on year. - FY2023-Q2BtoB growth continued and was quantifiedAnnual report
「• The trend of GMV growth among merchants serving the restaurant-related industry continued as restrictions on activity related to COVID-19 were eased.」
GMV growth among merchants serving the restaurant-related industry continued against a backdrop of eased activity restrictions, and BtoB service GMV increased 36.0% year on year. - FY2023-Q1The recovery in BtoB demand was quantifiedAnnual report
「As restrictions on activity related to COVID-19 were eased, GMV grew among merchants serving the restaurant-related industry.」
In BtoB services, GMV among merchants serving the restaurant-related industry grew against a backdrop of eased activity restrictions, and total BtoB service GMV increased 31.7% year on year. - FY2022Recovery and stagnation coexisted across industriesAnnual report
「For BtoB services, transactions by merchants in industries affected by the state of emergency and priority preventive measures temporarily stagnated, while transactions among rapidly growing IT and venture companies expanded steadily.」
The explanation shifted from a uniform recovery driven by the resumption of economic activity to the coexistence of stagnation in industries affected by the measures and expansion among IT and venture companies. - FY2022-Q3First statedAnnual report
「BtoB services remained firm as demand for in-store procurement and recruitment recovered with the resumption of economic activity at restaurants and other businesses following the lifting of the state of emergency on 1 October 2021.」
It explains that demand for BtoB services recovered as economic activity resumed following the lifting of the state of emergency.