Expanding the Acquisition of Merchants and New Projects
First written in FY2022-Q3. 16 of 21 entries say "Advanced", first in FY2022-Q3. Latest entry: 2026-08-18.
6 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Going forward, we will drive GMV growth through the two pillars of acquiring new merchants and expanding our member base. To acquire merchants, we will strengthen collaboration with payment service providers and cart systems, while focusing on developing the broader e-commerce market, particularly non-merchandise e-commerce.」
Measures to acquire merchants have been specified as collaboration with payment service providers and cart systems, expansion of the member base, and development of the non-merchandise e-commerce market. - FY2026-H1AdvancedAnnual report
「Continued strengthening of the sales structure enabled newly operational merchants to contribute to GMV growth. In particular, growth was notable among merchants with characteristics different from those of the traditional NP Deferred Payment merchant base, particularly in digital content and entertainment.」
Newly operational merchants contributed to GMV growth through continued strengthening of the sales structure, and growth among merchants in areas such as digital content and entertainment, which differ from the traditional NP Deferred Payment merchant base, was also specifically noted. - FY2025AdvancedAnnual report
「In addition, a large new merchant became operational from the third quarter, driving GMV growth.」
A large new merchant became operational from the third quarter and contributed to BtoB service GMV growth. It also explains that the acquisition of new merchants using expertise gained from upfront marketing investment is progressing smoothly. - FY2025-H1AdvancedAnnual report
「After completing the strengthening of its sales structure by the end of the previous fiscal year and focusing on merchant acquisition, the Company grew GMV through merchants that became operational between the previous and current fiscal years.」
Atone made progress in acquiring merchants after completing the strengthening of its sales structure, and merchants that became operational between the previous and current fiscal years contributed to GMV growth. - FY2024-Q3AdvancedAnnual report
「Under these conditions, GMV for the NP Deferred Payment service grew as merchants migrated from other companies’ deferred payment services to the Company’s NP Deferred Payment service, and as the Company acquired new major merchants.」
Even with limited e-commerce market growth, migration from other companies’ deferred payment services and the acquisition of new major merchants were identified as drivers of NP Deferred Payment GMV growth. - FY2024-Q2AdvancedAnnual report
「Under these conditions, GMV for the NP Postpay service increased as a result of customers switching from other companies’ deferred-payment services to the Company’s NP Postpay service and the acquisition of new merchants.」
It explains that NP Deferred Payment GMV grew through migration from other companies’ deferred payment services and the acquisition of new merchants, even in an environment where growth in the e-commerce market was limited. - FY2024-Q1AdvancedAnnual report
「As a result of strengthening the sales organization and focusing on merchant acquisition, GMV increased, driven by merchants that became newly operational in the previous fiscal year.」
The strengthening of the sales organization and focus on merchant acquisition enabled merchants that became newly operational in the previous fiscal year to contribute to atone’s GMV growth. - FY2023-Q3Execution of investments and increase in expensesAnnual report
「• Marketing expenses increased due to the strengthening of advertising initiatives, including television commercials. • Personnel and outsourcing costs increased due to the strengthening of the sales organization. Both types of costs are planned investments within the budgeted range aimed at expanding GMV going forward.」
The Company strengthened advertising initiatives, including television commercials, and its sales organization. Cumulative marketing expenses increased 167.0% year on year, and personnel and outsourcing costs also increased. All of these costs are described as planned investments within the budgeted range aimed at expanding GMV. - FY2023-Q2Shift in the timing of advertising placements to the second halfAnnual report
「• Strengthening of marketing initiatives (impact on operating profit) • Increases in personnel and outsourcing costs accompanying the strengthening of the sales organization (impact on operating profit and adjusted EBITDA) Both types of costs are planned investments within the budgeted range to expand GMV. Regarding the strengthening of marketing initiatives, the Company prioritized improving operations and strengthening its organization to maximize advertising effectiveness, and will therefore shift the intensification of advertising placements to the second half.」
The Company continues to invest within the planned range in marketing initiatives and sales organization strengthening to expand GMV, and shifted the timing of increased advertising placements to the second half after prioritizing the maximization of advertising effectiveness. - FY2023-Q1RestatedAnnual report
「• GMV generated by newly operational merchants remains solid • Increases in personnel and outsourcing costs accompanying the strengthening of the sales organization • Strengthening of marketing initiatives」
In addition to securing GMV from newly operational merchants, the Company continues to strengthen its sales organization and marketing initiatives. These costs are described as planned investments to expand GMV. - FY2022AdvancedAnnual report
「To acquire new merchants, the Company has actively promoted service integration with major e-commerce operators and other payment platform providers.」
The Company continues sales activities aimed at acquiring new merchants by advancing cooperation with major e-commerce operators and other payment platform providers. - FY2022-Q3AdvancedAnnual report
「This has contributed to an increase in new business acquisition, and the Company is steadily acquiring merchants.」
The Company reports progress in steadily acquiring merchants while contributing to an increase in new business.