Reducing reliance on contact-list data through communities targeting younger consumers
First written in FY2016. 4 of 5 entries say "Advanced", first in FY2017. Latest entry: 2026-08-07.
No other company in this theme has enough history to compare yet.
- 2026-08-07AdvancedEarnings
「We used social media to provide young people, mainly high school students, with opportunities to experience the appeal of furisode and promote and raise awareness of kimono culture, while working to develop future customer segments and build a customer base over the medium to long term.」
The initiative to expand touchpoints with younger people took concrete form as a project targeting high school students through social media. - FY2026AdvancedAnnual report
「We will also expand our promotional area by holding furisode events using branches of our kimono dressing schools in mid-sized cities, and raise awareness of the company through effective use of social media.」
To address the decline in the younger population, the company identifies expanding its promotional area through furisode events held using branches of its kimono dressing schools, together with the use of social media, as specific customer-acquisition measures. - FY2023AdvancedAnnual report
「In addition to our conventional customer-acquisition efforts, we are strengthening information dissemination through the internet and social media and pursuing various measures, including disseminating information through every channel to drive store visits and customer-acquisition initiatives based on referrals from customers who have completed purchases and affiliated beauty salons.」
In addition to customer acquisition dependent on mailing-list information, the company has developed specific methods using the internet, social media, and referrals from customers who have completed purchases and affiliated beauty salons. - FY2017AdvancedAnnual report
「In addition to operating the SAKURA Academy and Gakusai/Sakuru Support NAVI community websites for younger people, the Group plans to raise awareness among younger people through an interactive platform for teenage women operated by ChouChou Co., Ltd., established in October 2016, thereby reducing its dependence on mailing-list information obtained from list brokers.」
In addition to the existing community websites, the company added ChouChou's platform, established in October 2016, making its initiative to expand touchpoints with younger people more concrete. - FY2016First statedAnnual report
「To raise awareness among younger people, we currently operate the SAKURA Academy and Gakusai/Sakuru Support NAVI community websites for younger people. Going forward, we also plan to raise awareness among younger people by developing a fashion-item sales and rental business, thereby reducing our dependence on mailing-list information obtained from list brokers.」
Initiatives to raise awareness among younger people through community websites and the fashion business.