Strengthening Advertising, Promotional Events and Bridal Fair Content
First written in FY2017-Q1. 14 of 27 entries say "Advanced", first in FY2020. Latest entry: 2026-08-07.
The whole theme swung hardest in 2024: 1 of 7 companies on the "Worse" side.
5 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「In Japan, the Company worked to improve customer acquisition and conversion rates by strengthening communications through web advertising and social media, and to improve profit margins through cost reductions. It also worked to expand future customer touchpoints by holding various events at wedding venues. As a result, domestic segment profit exceeded that of the previous consolidated fiscal year.」
In the wedding business, the Company implemented communications through web advertising and social media, cost reductions and events at wedding venues, resulting in domestic segment profit exceeding the previous fiscal year. - 2026-05-13AdvancedEarnings
「In Japan, we worked to improve customer acquisition and conversion rates by strengthening the dissemination of information through web advertising and social media, and to improve profit margins by reducing costs. We also worked to expand future customer touchpoints by holding various events at wedding venues.」
Web advertising, social media communications, and events at wedding venues were identified as specific measures to improve customer acquisition, conversion rates, and future customer touchpoints. - FY2026-H1AdvancedAnnual report
「At the same time, the Company worked to communicate the appeal of its products through active advertising initiatives and to secure stable orders. During the six months ended the current interim period, orders exceeded those in the previous interim period, partly because private-label products performed well.」
The Company continued active advertising initiatives in the traditional Japanese clothing business, and orders exceeded those in the previous interim period, partly due to strong performance by private-label products. - FY2025AdvancedAnnual report
「As orders remained firm partly as a result of strengthened advertising, revenue in the traditional Japanese clothing business for the fiscal year was ¥15,270 million, up 1.5% year on year. Segment profit was ¥1,014 million, up 53.7% year on year.」
As a result of strengthened advertising, orders in the traditional Japanese clothing business remained firm, with revenue up 1.5% year on year and segment profit up 53.7%. - FY2024AdvancedAnnual report
「In the traditional Japanese clothing business, orders received through stores, classes and promotional events exceeded the previous fiscal year, reaching a record high for a full fiscal year.」
With respect to initiatives to attract customers and secure orders through stores, classes and promotional events, orders exceeded the previous fiscal year, reaching a record high for a full fiscal year. - FY2024-Q3RestatedAnnual report
「As planned from the beginning of the fiscal year, increased personnel expenses associated with raising wage levels and the active investment of advertising expenses to secure orders resulted in segment profit of ¥594 million, down 16.6% year on year.」
The Company continues to actively invest in advertising expenses to secure orders. While revenue in the traditional Japanese clothing business increased, segment profit fell 16.6% year on year. - FY2024-Q1RestatedAnnual report
「Due to increased personnel expenses associated with raising wage levels and the active investment of advertising expenses to secure orders,」
The Company continues to actively invest in advertising expenses to secure orders. While revenue in the traditional Japanese clothing business increased 10.9% year on year, the business reported a segment loss. - FY2023AdvancedAnnual report
「Revenue in the traditional Japanese clothing business for the fiscal year was ¥14,819 million, up 3.2% year on year, while segment profit was ¥847 million, down 19.7% year on year, partly because the Company actively incurred event-related expenses to secure orders and recruitment expenses to attract students to its classes.」
The Company actively incurred event-related expenses and recruitment expenses to attract students to its classes, resulting in higher revenue in the traditional Japanese clothing business. Partly due to these expenses, segment profit fell 19.7% year on year. - FY2023-Q3AdvancedAnnual report
「The Company also actively incurred event-related expenses to secure orders and recruitment expenses to attract students to its classes, and worked to attract customers. As a result, revenue for the nine months ended the third quarter of the current fiscal year was ¥10,734 million, up 8.2% year on year, and segment profit was ¥713 million, up 42.7% year on year.」
The Company actively incurred event-related expenses and recruitment expenses to attract students to its classes. Revenue in the traditional Japanese clothing business increased 8.2% year on year, and segment profit increased 42.7%. - FY2023-Q2AdvancedAnnual report
「In the traditional Japanese clothing business, various restrictions, including the declaration of a state of emergency and priority preventive measures, were absent for the first time in 3 years, enabling promotional events to be held as planned and orders to remain firm. In terms of expenses, the Company actively incurred event-related expenses to secure orders and recruitment expenses to attract students to its classes.」
The Company held promotional events in the traditional Japanese clothing business as planned and specifically incurred event-related expenses to secure orders and recruitment expenses to attract students to its classes. - FY2023-Q1RestatedAnnual report
「For the first quarter, various restrictions, including the declaration of a state of emergency and priority preventive measures, were absent for the first time in 3 years, and promotional events were held as planned, resulting in firm orders.」
The Company continued holding promotional events in the traditional Japanese clothing business and states that they were held as planned in an environment without various restrictions. - FY2022AdvancedAnnual report
「As the impact of COVID-19 eased compared with the previous fiscal year and orders remained firm owing in part to the active holding of promotional events, revenue in the traditional Japanese clothing business for the fiscal year was ¥14,357 million and segment profit was ¥1,056 million.」
Promotional events and orders for private-label products remained firm, resulting in full-year revenue of ¥14,357 million and segment profit of ¥1,056 million in the traditional Japanese clothing business. - FY2022-Q2AdvancedAnnual report
「As the impact of COVID-19 eased compared with the same quarter of the previous year, and owing to the active holding of promotional events and strong orders for private-label products, revenue for the six months ended the second quarter of the current fiscal year was ¥6,253 million, up 45.2% year on year. Segment loss was ¥80 million, partly due to active advertising undertaken for the future, but improved by ¥690 million year on year.」
The Company continued holding promotional events, securing orders for private-label products and actively advertising. Revenue in the traditional Japanese clothing business rose 45.2% year on year, and segment loss improved by ¥690 million. - FY2022-Q1AdvancedAnnual report
「As a result of actively holding promotional events and strong orders for private-label products, revenue for the first quarter of the current fiscal year was ¥3,116 million, up 83.2% year on year. Segment loss was ¥73 million, partly due to active advertising undertaken for the future, but improved by ¥417 million year on year.」
The Company continued to hold promotional events and advertise, and revenue in the traditional Japanese clothing business increased 83.2% year on year. Although the business remained loss-making due in part to advertising expenses, segment loss improved by ¥417 million. - FY2021-Q3RestatedAnnual report
「Operating stores and holding promotional events while implementing measures to prevent the spread of COVID-19」
The Company continues to operate stores and hold promotional events while implementing infection-prevention measures, and continues advertising and promotional initiatives to attract customers. - FY2020AdvancedAnnual report
「As active advertising and promotional events held inside and outside the Group's stores made a significant contribution, particularly to sales of general kimono and furisode and orders for coming-of-age ceremony pre-event photography, revenue was ¥13,550 million, up 10.4% year on year, and segment profit was ¥1,009 million, up 1.4% year on year.」
The Company disclosed that ongoing advertising and promotional events made a significant contribution to orders in the traditional Japanese clothing business, with revenue and segment profit exceeding the previous year's results. - FY2020-Q3RestatedAnnual report
「The Group worked to revise advertising and bridal fair content and provide new services for wedding ceremonies and receptions」
The Company continues advertising, revisions to bridal fair content and the provision of new services as initiatives to attract customers and secure contracts for the wedding business. - FY2019-Q2RestatedAnnual report
「The Group worked to revise advertising and bridal fair content and provide new services for wedding ceremonies and receptions,」
The Company continues advertising, revisions to bridal fair content and the provision of new services as initiatives to attract customers and secure contracts for the wedding business. - FY2019-Q1RestatedAnnual report
「The Group worked to revise advertising and bridal fair content and provide new services for wedding ceremonies and receptions,」
The Company continues advertising, revisions to bridal fair content and the provision of new services as initiatives to attract customers and secure contracts for the wedding business. - FY2018-Q3RestatedAnnual report
「The Group worked to implement active advertising, revise advertising and bridal fair content, and provide new services for wedding ceremonies and receptions,」
The Company continues advertising, revisions to bridal fair content and the provision of new services as initiatives to attract customers and secure contracts for the wedding business. - FY2018-Q1RestatedAnnual report
「In these circumstances, the Group worked to implement active advertising, revise advertising and bridal fair content, and provide new services for wedding ceremonies and receptions,」
The Company continues advertising, revisions to bridal fair content and the provision of new services as initiatives to attract customers and secure contracts for the wedding business. - FY2017RestatedAnnual report
「The Group's active advertising, revisions to advertising and bridal fair content, and provision of new services for wedding ceremonies and receptions proved effective, with both visitor numbers and the number of wedding ceremony and reception contracts remaining firm.」
The Company continues to disclose advertising, revisions to bridal fair content and the provision of new services as ongoing initiatives. - FY2017-Q3RestatedAnnual report
「The Company's active advertising, revisions to advertising and bridal fair content, and provision of new services for wedding ceremonies and receptions proved effective, with both visitor numbers and the number of wedding ceremony and reception contracts remaining firm.」
The Company identifies advertising, revisions to bridal fair content and the provision of new services as ongoing initiatives, and explains that visitor numbers and contract volumes remained firm. - FY2017-Q2RestatedAnnual report
「The Company's active advertising, revisions to advertising and bridal fair content, and provision of new services for wedding ceremonies and receptions proved effective, with both visitor numbers and the number of wedding ceremony and reception contracts remaining firm.」
The Company continues to revise its advertising and bridal fair content, and visitor numbers and contract volumes remained firm. The provision of new services was treated as a separate new thread. - FY2017-Q1First statedAnnual report
「The Company's active advertising and promotional events held inside and outside its stores proved effective, resulting in significant growth in orders, particularly for furisode sales and coming-of-age ceremony pre-event photography. / The Company's active advertising, revisions to advertising and bridal fair content, and other measures proved effective, with both visitor numbers and the number of wedding ceremony and reception contracts remaining firm.」
For the traditional Japanese clothing business, the Company cites advertising and in-store and external promotional events, and for the wedding business, revisions to bridal fair content, as means of attracting customers and securing orders.