Expanding customer touchpoints and the basis for differentiation in the kimono business
First written in FY2016. 30 of 32 entries say "Advanced", first in FY2017. Latest entry: 2026-08-07.
2 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「Orders remained firm during the fiscal year due to strong performance by private-label products, which had been a priority initiative, and the focused allocation of human resources following the integration of the business divisions. As of the end of the fiscal year, the order backlog was ¥5,962.026 million, up 15.9% from the end of the previous fiscal year.」
Orders remained firm due to strong performance by private-label products and the focused allocation of human resources following consolidation into the Kimono Business Division. The order backlog increased 15.9% from the end of the previous fiscal year to ¥5,962.026 million. - FY2026-H1AdvancedAnnual report
「In the kimono business, we efficiently allocated management resources and optimized the operating structure by integrating the JTS Business Division and Ondine Business Division in April 2025 and consolidating them into the Kimono Business Division. At the same time, we worked to communicate the appeal of our products through active advertising initiatives and secure a stable level of orders. During the six months ended 30 September, orders exceeded those in the previous interim period, partly because private-label products performed well.」
The company implemented an organizational reorganization by integrating the JTS Business Division and Ondine Business Division and consolidating them into the Kimono Business Division. Orders exceeded those in the previous interim period, supported by advertising initiatives and strong sales of private-label products. - FY2025AdvancedAnnual report
「Ichiru Kimono Dressing School challenged the world record for the “largest number of models to appear in a kimono fashion show” at Hotel New Otani Tokyo on 14 April 2024, with 1,141 people taking part, among other initiatives to create opportunities to wear kimono and pass this aspect of Japanese culture on to future generations. On 4 December 2024, it held the fourth Universal Kimono Award 2024 kimono contest under the theme of “innovation.”」
The company challenged the record with a large-scale fashion show attended by 1,141 people through its kimono dressing school and held the fourth kimono contest. Revenue in the kimono business was ¥15,270.448 million, up 1.5% year on year, and the order backlog was ¥5,146.281 million, up 0.7% from the end of the previous fiscal year. - FY2025-H1AdvancedAnnual report
「Ichiru Kimono Dressing School challenged the world record for the “largest number of models to appear in a kimono fashion show” at Hotel New Otani Tokyo on 14 April 2024. With 1,141 people taking part, among other initiatives, we worked to create opportunities to wear kimono and pass this aspect of Japanese culture on to future generations. As a result of strengthening event promotion to secure orders during the six months ended 30 September, orders exceeded those in the previous interim period. As of the end of the interim period, the order backlog was ¥5,785.835 million, up 5.2% from the end of the previous interim period.」
The company challenged the record with a large-scale fashion show attended by 1,141 people through its kimono dressing school and strengthened event promotion. Orders exceeded those in the previous interim period, and the order backlog increased 5.2%. Meanwhile, revenue decreased 2.1% due to the timing of deliveries, and the business recorded a segment loss. - FY2024AdvancedAnnual report
「In the kimono business, orders at stores, classes, and events exceeded those in the previous fiscal year, reaching a record high for a full year. In November 2023, we held the third Universal Kimono Award 2023 kimono contest under the theme of “sustainability,” communicating the inherent value, new appeal, and potential of kimono.」
Orders at stores, classes, and events reached a record high for a full year, and the kimono contest progressed to its third edition. The expansion of customer touchpoints and the order base was confirmed in the full-year results. - FY2024-Q3AdvancedAnnual report
「In the kimono business, orders at stores, classes, and events exceeded those in the same quarter of the previous year, reaching a record high for the nine-month period. In November, we held the third Universal Kimono Award 2023 kimono contest under the theme of “sustainability,” communicating the inherent value, new appeal, and potential of kimono. As deliveries to customers progressed, revenue for the nine months ended 31 December was ¥11,082.735 million, up 3.3% year on year.」
Orders at stores, classes, and events reached a record high for a nine-month period, and revenue increased 3.3% year on year as the kimono contest progressed to its third edition. Meanwhile, segment profit was ¥594.245 million, down 16.6% year on year, and the order backlog decreased 1.8% from the end of the same quarter of the previous year. - FY2024-Q2AdvancedAnnual report
「In the kimono business, orders at stores and classes remained firm. As deliveries to customers progressed, revenue for the six months ended 30 September was ¥7,005.927 million, up 5.2% year on year. Segment loss was ¥19.808 million due to higher personnel expenses associated with increased wage levels and active spending on advertising and promotion to secure orders, as planned from the beginning of the fiscal year. As of the end of the second quarter, the order backlog was ¥5,497.500 million, up 0.7% from the end of the same quarter of the previous year.」
Orders and deliveries at stores and classes progressed, with revenue in the kimono business up 5.2% year on year and the order backlog up 0.7% from the end of the same quarter of the previous year. While customer touchpoints and the order base expanded, higher personnel and advertising expenses resulted in a segment loss of ¥19.808 million. - FY2024-Q1AdvancedAnnual report
「In the kimono business, orders at stores and classes remained firm. As deliveries to customers progressed, revenue for the three months ended 30 June was ¥3,307.730 million, up 10.9% year on year. Segment loss was ¥100.761 million due to higher personnel expenses associated with increased wage levels and active spending on advertising and promotion to secure orders, although this represented an improvement of ¥58.707 million year on year. As of the end of the first quarter, the order backlog was ¥5,351.029 million, down 1.2% from the end of the same quarter of the previous year.」
Orders and deliveries at stores and classes progressed, with revenue in the kimono business up 10.9% year on year and segment loss improving by ¥58.707 million. Meanwhile, the order backlog decreased 1.2% from the end of the same quarter of the previous year, and the business still recorded a segment loss. - FY2023AdvancedAnnual report
「For the first time in 3 years there were no restrictions such as a state of emergency or priority preventive measures, and events were held as planned, with orders remaining firm. In November, we held the second Universal Kimono Award 2022 kimono contest under the theme of “the diversity of kimono,” communicating the inherent value, new appeal, and potential of kimono.」
Events were held as planned in an environment free of restrictions, and the second kimono contest was held. Revenue in the kimono business was ¥14,819.262 million, while the order backlog was ¥5,064.696 million, up 4.5% from the end of the previous fiscal year. - FY2023-Q3AdvancedAnnual report
「In the kimono business, for the first time in 3 years there were no restrictions such as a state of emergency or priority preventive measures, and events were held as planned, with orders remaining firm. In November, we held the second Universal Kimono Award 2022 kimono contest under the theme of “the diversity of kimono,” communicating the inherent value, new appeal, and potential of kimono.」
Events were held as planned in an environment free of various restrictions, and the second kimono contest expanded customer touchpoints for communicating the value and new appeal of kimono. Revenue in the kimono business increased 8.2% year on year and segment profit increased 42.7%, while the order backlog decreased 6.5% from the end of the same quarter of the previous year as deliveries progressed. - FY2023-Q2AdvancedAnnual report
「In the kimono business, for the first time in 3 years there were no restrictions such as a state of emergency or priority preventive measures, and events were held as planned, with orders remaining firm. We actively incurred event-related costs to secure orders and recruitment costs to attract students to classes. As a result, revenue for the six months ended 30 September was ¥6,658.144 million, up 6.5% year on year, and segment profit was ¥100.003 million, compared with a segment loss of ¥79.990 million in the same period of the previous year. As of the end of the second quarter, the order backlog was ¥5,460.060 million, up 0.6% from the end of the same quarter of the previous year.」
Events were held as planned in an environment free of various restrictions, and spending on event-related costs and class-student recruitment costs resulted in a 6.5% year-on-year increase in revenue in the kimono business and a turnaround from a segment loss in the previous year to segment profit of ¥100.003 million. The order backlog also increased 0.6% from the end of the same quarter of the previous year. - FY2023-Q1AdvancedAnnual report
「In the kimono business, for the first quarter there were no restrictions such as a state of emergency or priority preventive measures for the first time in 3 years, and events were held as planned, with orders remaining firm. As of the end of the first quarter, the order backlog was ¥5,415.410 million, up 13.3% from the end of the same quarter of the previous year.」
Events were held as planned in an environment free of various restrictions, and the order backlog increased 13.3% from the end of the same quarter of the previous year to ¥5,415.410 million. Meanwhile, the kimono business recorded a segment loss of ¥159.469 million due to increased spending on event-related costs and recruitment costs to attract students to classes. - FY2022AdvancedAnnual report
「In the kimono business, we worked to attract customers during the COVID-19 pandemic by operating stores and classes while implementing measures to prevent infection, and by holding the Universal Kimono Award 2021 kimono contest as a new initiative. As the impact of COVID-19 eased compared with the previous fiscal year, and through active event promotion and firm orders for private-label products, revenue in the kimono business for the fiscal year was ¥14,356.695 million and segment profit was ¥1,055.645 million.」
In addition to store and class operations, events, and private-label products, the company held a kimono contest as a new customer-acquisition initiative. Revenue in the kimono business was ¥14,356.695 million and segment profit was ¥1,055.645 million. - FY2022-Q3AdvancedAnnual report
「As the impact of COVID-19 eased compared with the same quarter of the previous year, and through active event promotion and firm orders for private-label products, revenue for the nine months ended 31 December was ¥9,918.041 million, up 17.6% year on year. Segment profit was ¥499.263 million, an improvement of ¥486.374 million year on year. As of the end of the third quarter, the order backlog was ¥5,235.445 million, up 55.7% from the end of the same quarter of the previous year, partly due to the application of the Accounting Standard for Revenue Recognition (ASBJ Statement No. 29, 31 March 2020) and related standards.」
Revenue in the kimono business increased 17.6% year on year and segment profit improved by ¥486.374 million, driven by store and class operations with infection-prevention measures in place, active event promotion, and orders for private-label products. The order backlog also increased 55.7% from the end of the same quarter of the previous year. - FY2022-Q2AdvancedAnnual report
「In the kimono business, we worked to attract customers during the COVID-19 pandemic by operating stores and classes while implementing measures to prevent infection. As the impact of COVID-19 eased compared with the same quarter of the previous year, and through active event promotion and strong orders for private-label products, revenue for the six months ended 30 September was ¥6,252.514 million, up 45.2% year on year.」
Revenue in the kimono business increased 45.2% year on year, driven by store and class operations with infection-prevention measures in place, events, and orders for private-label products. - FY2022-Q1AdvancedAnnual report
「Strong orders for private-label products, together with active events and other initiatives, resulted in net sales of ¥3,116 million for the cumulative first quarter of the current consolidated fiscal year, up 83.2% year on year.」
Events and orders for private-label products contributed to higher sales in the kimono business, with revenue up 83.2% year on year. - FY2021-Q3AdvancedAnnual report
「The Company worked to attract customers during the COVID-19 pandemic by operating stores and holding events with infection prevention measures in place, as well as launching online kimono dressing classes where customers could easily learn how to wear a kimono for free from home.」
In addition to traditional customer touchpoints through stores, events and kimono dressing classes, the Company launched online kimono dressing classes, establishing a specific means of attracting customers during the COVID-19 pandemic. - FY2020AdvancedAnnual report
「However, active advertising and promotional activities conducted earlier and events held inside and outside Group stores made a significant contribution, particularly to sales of general kimono apparel and furisode garments and orders for pre-ceremony photography, resulting in net sales of ¥13,550 million, up 10.4% from the previous fiscal year, and segment income of ¥1,009 million, up 1.4%.」
The Company specifically cited the contribution of advertising, promotional activities and events to sales of general kimono apparel and furisode garments and pre-ceremony photography orders, with kimono business net sales up 10.4% and segment income up 1.4% from the previous fiscal year. - FY2020-Q3AdvancedAnnual report
「Active advertising and promotional activities and events held inside and outside Group stores resulted in strong growth in orders for sales of general kimono apparel and furisode garments and pre-ceremony photography, bringing kimono business net sales for the cumulative third quarter of the current consolidated fiscal year to ¥10,154 million, up 9.5% year on year. However, segment income fell 11.6% year on year to ¥1,053 million due to higher selling, general and administrative expenses from active advertising and promotional activities.」
Orders for general kimono apparel and furisode sales and pre-ceremony photography increased through advertising, promotional activities and events, resulting in a 9.5% year-on-year increase in kimono business net sales. However, segment income fell 11.6% due to higher selling, general and administrative expenses from active advertising and promotional activities. - FY2020-Q2AdvancedAnnual report
「Active advertising and promotional activities and events held inside and outside Group stores resulted in strong growth in orders for sales of general kimono apparel and furisode garments and pre-ceremony photography, bringing kimono business net sales for the cumulative second quarter of the current consolidated fiscal year to ¥6,735 million, up 15.3% year on year, and segment income to ¥563 million, up 22.4%.」
Orders for general kimono apparel and furisode sales and pre-ceremony photography increased through advertising, promotional activities and events, resulting in a 15.3% year-on-year increase in kimono business net sales and a 22.4% increase in segment income. - FY2020-Q1AdvancedAnnual report
「Active advertising and promotional activities and events held inside and outside Group stores resulted in strong growth in orders for sales of general kimono apparel and furisode garments and pre-ceremony photography, bringing kimono business net sales for the cumulative first quarter of the current consolidated fiscal year to ¥3,125 million, up 9.9% year on year. However, segment income fell 12.2% year on year to ¥193 million due to upfront costs associated with opening new stores and other factors.」
Orders for general kimono apparel and furisode sales and pre-ceremony photography increased through advertising, promotional activities and events, resulting in a 9.9% year-on-year increase in kimono business net sales. However, segment income fell 12.2% due to upfront costs associated with opening new stores and other factors. - FY2019-Q3AdvancedAnnual report
「Against this backdrop, effective advertising and promotional activities and events held inside and outside Group stores, particularly strong growth in orders for sales of general kimono apparel and furisode garments and pre-ceremony photography for coming-of-age ceremonies, resulted in kimono business net sales of ¥9,276 million, up 9.1% year on year, and segment income of ¥1,191 million, up 21.6%, for the cumulative third quarter of the current consolidated fiscal year.」
Growth continued in sales of general kimono apparel and furisode garments and in pre-ceremony photography orders generated through advertising, promotional activities and events, resulting in a 9.1% year-on-year increase in kimono business net sales and a 21.6% increase in segment income. - FY2019-Q2AdvancedAnnual report
「Against this backdrop, effective advertising and promotional activities and events held inside and outside Group stores, particularly strong growth in orders for sales of general kimono apparel and furisode garments and pre-ceremony photography for coming-of-age ceremonies, resulted in kimono business net sales of ¥5,841 million, up 7.4% year on year, and segment income of ¥460 million, up 23.0%, for the cumulative second quarter of the current consolidated fiscal year.」
Growth continued in sales of general kimono apparel and furisode garments and in pre-ceremony photography orders generated through advertising, promotional activities and events, resulting in a 7.4% year-on-year increase in kimono business net sales and a 23.0% increase in segment income. - FY2019-Q1AdvancedAnnual report
「Against this backdrop, effective advertising and promotional activities and events held inside and outside Group stores, particularly strong growth in orders for sales of general kimono apparel and furisode garments and pre-ceremony photography for coming-of-age ceremonies, resulted in kimono business net sales of ¥2,843 million, up 10.2% year on year, and segment income of ¥220 million, up 41.0%, for the cumulative first quarter of the current consolidated fiscal year.」
Orders secured through advertising, promotional activities and events increased, particularly for general kimono apparel and furisode sales, resulting in a 10.2% year-on-year increase in kimono business net sales and a 41.0% increase in segment income. - FY2018-Q3RestatedAnnual report
「The Group worked to secure orders for sales of furisode and general kimono apparel, as well as pre-ceremony photography for coming-of-age ceremonies, through active advertising and promotional activities and events held inside and outside Group stores.」
The Company continues to secure orders for kimono product sales and pre-ceremony photography through advertising and promotional activities and events held inside and outside its stores. - FY2017AdvancedAnnual report
「In addition to a diverse inventory of more than 50,000 furisode garments as of the end of the fiscal year ended March 2017, the Company differentiates itself from competitors by providing one-stop services designed for customer convenience and kimono care and restoration services through its kimono inventory and retail stores.」
In addition to expanding its furisode inventory from more than 40,000 to more than 50,000 garments, the Company reported more than 900 events during the fiscal year ended March 2017 and more than 7,000 active students in its kimono dressing classes. - FY2016First statedAnnual report
「The Company expanded its business by differentiating itself from competitors through a diverse inventory of more than 40,000 furisode garments as of the end of the fiscal year ended March 2016, one-stop services designed for customer convenience, kimono dressing classes and kimono care and restoration services.」
The Company’s policy is to differentiate itself by combining product inventory with one-stop services such as pre-ceremony photography and kimono dressing, kimono dressing classes and kimono care and restoration services.