Improving Profit Margins Through Efficiency-Focused Business Operations

「Selling, general and administrative expenses for the current fiscal year decreased by ¥85 million, or 2.1%, from the previous fiscal year to ¥3,977 million.」

「Improved profitability of ceremonies and receptions, small-scale weddings and photo weddings through higher prices and lower dress procurement costs」

「At LUMINOUS, although plan prices were raised, the number of ceremonies increased by 3.5% year on year, the average price per ceremony increased by 5.7%, and cost per ceremony decreased by 6.1% as a result of reviewing procurement prices.」

「Selling, general and administrative expenses reflected the benefits of more efficient advertising and the consolidation and closure of locations and other facilities.」

「Selling, general and administrative expenses reflected the benefits of more efficient advertising and the consolidation and closure of locations and other facilities.」

「In the Smart Kon Series and 2次会くん, the number of contracts concluded was the highest for a first quarter since the fiscal year ending March 2021, among other developments, indicating steady results from the strengthening of the sales structure since the previous fiscal year.」

「Selling, general and administrative expenses decreased by 5.2% from the previous fiscal year due to the effects of management rationalization, among other factors, despite an increase in advertising and sales promotion expenses as advertising was gradually resumed.」

「Selling, general and administrative expenses decreased by 6.4% year on year as lower personnel expenses, rent, and other costs more than offset the increase in advertising and sales promotion expenses.」

「Selling, general and administrative expenses decreased by 9.8% year on year due to the effects of management rationalization, among other factors, despite an increase in advertising and sales promotion expenses as advertising was gradually resumed.」

「Selling, general and administrative expenses decreased by 19.5% year on year due to the effects of management rationalization, among other factors.」

「Selling, general and administrative expenses decreased by ¥906 million year on year due to curbs on advertising and sales promotion expenses, reductions in rent, and temporary closures using employment adjustment subsidies.」

「Selling, general and administrative expenses decreased by ¥541 million year on year due to reductions in advertising and sales promotion expenses, rent, and other costs, as well as temporary closures using employment adjustment subsidies.」

「Selling, general and administrative expenses decreased by ¥134 million year on year, reflecting the cost reduction effect of lower advertising and sales promotion expenses, as well as the recognition of personnel expenses related to temporary closures as extraordinary losses.」

「Selling, general and administrative expenses increased due to the addition of 2 companies to the Group at the end of the previous fiscal year and the beginning of the current fiscal year, but on a non-consolidated basis (*) decreased by ¥544 million as a result of greater efficiency in advertising and sales promotion expenses, among other factors.」

「The core marriage-partnering business turned profitable in the second quarter, and profit margins improved significantly in the third quarter through efficient advertising initiatives and other measures. Selling, general and administrative expenses increased on a consolidated basis following the integration of 2 companies from the fourth quarter of the previous fiscal year, but decreased by ¥330 million on a non-consolidated basis.」

「Selling, general and administrative expenses increased after 2 companies were newly integrated into the Group from the fourth quarter of the previous fiscal year, but excluding these companies, expenses decreased by ¥200 million.」

「Selling, general and administrative expenses increased from the previous fiscal year due to the aforementioned integration and the recognition of goodwill and intangible asset amortization, but remained below the initial plan as a result of consolidating the Group’s head-office functions, improving advertising efficiency and other measures.」

「Selling, general and administrative expenses increased following the integration of 株式会社メイション into the Group, but remained below the initial plan as a result of consolidating the Group’s head-office functions, improving advertising efficiency and other measures.」

「In the entry-level services area, the Company continued to strategically narrow the number of matchmaking parties held to optimize operations and improve service quality, while developing and planning high-quality parties in cooperation with partner companies. Against this backdrop, participants declined 23.9% year on year to 125,890, partly because some events were canceled due to poor weather, but participants per event increased and profit improved significantly.」

「During the consolidated fiscal year, the Company renovated and expanded its 3 directly operated stores in popular areas, Shinjuku, Shinsaibashi and Yokohama, while optimizing the number of events held at its other stores to improve the operation of marriage-partner events and service quality. As a result, cumulative participants for the consolidated fiscal year totaled 309,730, up 14.4% year on year.」

「During the third quarter, as part of efforts to optimize operations, the Company renovated and expanded its three stores in popular areas—Shinjuku, Shinsaibashi, and Yokohama—while optimizing the number of events held at other stores. As a result, cumulative participants since April 2018 totaled 240,956, up 21.4% year on year, and the profit margin also improved.」

「During the cumulative second-quarter consolidated period, the Partner Agent business, the Group’s core business, progressed broadly in line with plan. Although the number of registered members had not yet reached the previous fiscal year’s level, it was showing signs of recovery recently. In addition, efficiency-focused operations proved effective, improving profit margins.」