Expansion of the Product Lineup for Casual Weddings

「Ceremonies held, including wedding ceremonies and receptions and small weddings, remained strong at 809, up 21.8% from the previous fiscal year. Photo weddings held remained at the previous fiscal year’s level at 4,556, down 4.9%. Both services generated higher revenue and profit, partly because the average revenue per ceremony increased.」

「For “Smart Kon,” the company established a new business model under which it handles customer acquisition through contracting at partner venues and outsources planning through execution to those venues. As the first initiative under this model, it began handling some wedding facilities operated by 株式会社エスクリ in June. Despite introducing service fees for contracts concluded from the beginning of the fiscal year, contract conclusions increased 13.9% year on year. Ceremonies held increased 24.9% year on year.」

「In particular, efforts to strengthen sales capabilities, including expanding and enhancing the training of personnel, resulted in a 16.8% year-on-year increase in total contract conclusions and a 19.2% increase in ceremonies held. As part of efforts to improve the quality of existing brands, the company renovated its flagship photo studios in Osaka and Odaiba. Together with the stronger sales capabilities, this resulted in a 21.4% year-on-year increase in LUMINOUS contract conclusions and a 20.7% increase in ceremonies held. In addition, as part of the launch of a new brand, the company released “Rafusta,” a new style of wedding that can be held for approximately ¥1 million in wedding costs and a participation fee of around ¥10,000, and began accepting orders in late September.」

「Although full-year contract conclusions and ceremonies held for LUMINOUS declined from the previous fiscal year, the number of contract conclusions and ceremonies held in the fourth quarter (January–March) increased year on year as the company renovated studios and optimized its area-specific strategies from July onward.」

「Although contracts concluded for LUMINOUS from April to September were 84.5% of the level in the same period of the previous year, the company viewed growing demand for pre-wedding photography associated with wedding ceremonies and receptions as a business opportunity and renovated the studio at its flagship store in July, among other measures. As a result, contracts concluded from October to December recovered to 91.2% of the level in the same period of the previous year.」

「In the Smart Kon Series and 2次会くん, the number of contracts concluded was the highest for the cumulative second-quarter period since the fiscal year ending March 2021. We will continue to seek further customer acquisition by strengthening collaboration with leading companies and using social media marketing, among other measures.」

「・June 2023: LUMINOUS partnered with Rizalai, a partner-introduction service for LGBT customers, and began offering photo weddings at preferential prices to Rizalai customers」

「April 2023: LUMINOUS began offering high-quality overseas-brand dresses」

「・December 2022: LUMINOUS began offering the Anniversary Photo Plan and Once More Photo Plan ・January 2023: Smart Kon began offering the high-quality floral decoration service Smart Flower & Table Coordination」

「・July 2022: LUMINOUS Nagoya reopened after renovation ・October 2022: LUMINOUS held an in-person photo wedding experience fair」

「The number of ceremonies held for the Smart Kon Series declined because order-taking activities were restricted in the previous fiscal year, but in the first quarter the number of contracts concluded increased 10.6% year on year.」

「・Orders for the Smart Kon Small-Scale Wedding Light Plan to begin in November ・Orders for the New Micro Wedding, combining a wedding ceremony and photography on the day of the ceremony, to begin in February」

「・Expansion of new plans centered on small-scale weddings, with orders for the Smart Kon Small-Scale Wedding Light Plan scheduled to begin in November ・Opening of the sixth photo wedding studio in Osaka ・Both contracts concluded and ceremonies held increased, with contracts concluded up 411.3% year on year and ceremonies held up 468.1%」

「The Smart Kon Series pursued business-structure reforms, focusing on developing corporate customer-acquisition channels that do not depend on advertising and on expanding services not centered on FB (Food & Beverage: food and beverages). ・Launch of small-scale wedding plans not centered on FB ・Opening of the sixth photo wedding studio in Osaka」

「Launch of micro weddings, featuring small-scale, high-quality weddings.」

「Launch of micro weddings, featuring small-scale, high-quality weddings.」

「The company began offering location photo shoots at wedding venues through partnerships with guesthouses.」

「During the first quarter, we worked to further enhance the quality of our flagship Smart Kon Series and focused on creating new wedding styles suited to the post-pandemic era. In terms of quality, we established a structure that enables us to secure high-quality venues consistently. In creating new wedding styles, we successively launched photo weddings at high-quality locations, wedding parties and after-parties combining in-person and online formats, and other offerings. We also opened a fully private photo wedding studio in Ginza.」

「As a result, also benefiting from synergies with the matchmaking business, the Smart Kon Series recorded 1,562 contracts concluded (1,219 in the previous fiscal year) and 1,454 ceremonies held (1,110 in the previous fiscal year).」

「As part of this effort, Smart Kon Dress, which provides dress rentals for wedding ceremonies and receptions, and Smart Kon Ceremony, which focuses on the wedding ceremony itself, were launched successively, and orders remained strong. In addition, benefiting from synergies with the matchmaking business, the Smart Kon Series recorded 1,128 contracts concluded (833 in the same period of the previous year) and 1,117 ceremonies held (852 in the same period).」

「In particular, the product lineup was expanded through the successive launches of Smart Kon Dress, which provides dress rentals for wedding ceremonies and receptions, and Smart Kon Ceremony, which focuses on the wedding ceremony itself.」

「During the first quarter, we focused on expanding our product lineup in the casual wedding business, centered on Smart Kon. As part of this effort, we progressed preparations to launch Smart Kon Ceremony to meet customer needs focused on the wedding ceremony itself.」