Improving Awareness and Brand Strength through Advertising and Information Dissemination

「Specifically, during the six-month period, the company increased advertising and promotional expenses by 11.3% from the same period of the previous year and promoted greater brand awareness for its core matchmaking and casual wedding businesses.」

「In developing new advertising media, the company collaborated with the short-form drama creator group ごっこ倶楽部 as part of an initiative centered on SNS. Videos distributed on SNS generated more than 20 million views in total.」

「In addition, the company began optimizing customer acquisition through advertising, strengthening its sales organization, and improving service quality from the fourth quarter. As a result, new memberships and active memberships are expected to resume growth from the next fiscal year onward.」

「In addition, the company has strengthened SNS advertising and other initiatives to increase awareness among younger people, and new memberships during the busy season in January 2024 grew as planned.」

「In addition, Partner Agent will strengthen initiatives to increase awareness among younger people, further accelerate the recovery in new memberships, and achieve stable growth in the number of active members.」

「The marriage agency's transit advertising won the Award of Excellence in the Vehicle Media category at the "Transit Advertising Grand Prix 2023".」

「• In June 2022, transit advertising for marriage agencies resumed mainly in the Tokyo metropolitan area, and the coverage area was expanded to the Tokai and Kansai regions from September.」

「In June 2022, transit advertising for marriage agencies resumed mainly in the Tokyo metropolitan area, and the coverage area was expanded to the Tokai and Kansai regions from September.」

「In the first quarter, we gradually resumed acquiring new customers at our marriage agencies after suppressing acquisition in the previous fiscal year, and implemented various measures, particularly to rebuild awareness and strengthen our sales structure.」

「In particular, we curtailed advertising activity during the state of emergency and the off-season, mainly October–December.」

「Under the state of emergency, when the willingness to join was declining, we sought to secure profits through strategic reductions in advertising and other measures.」

「Advertising expenses down 28.3% year on year; new memberships up 46.1%」

「Inquiries increased following improvements to marketing functions and the use of a female idol group in advertising.」

「Although advertising activity was narrowed in the third quarter, the effective implementation of various campaigns resulted in new memberships exceeding the year-earlier level.」

「In advertising, we engaged a female idol group to build momentum for marriage support in general.」

「In advertising, we focused on customer outcomes and implemented effective and efficient measures for the peak sales season and the off-season, respectively, resulting in continued increases in brand searches and information-material requests.」

「In advertising, we focused on customer outcomes and implemented effective and efficient measures for the peak sales season and the off-season, respectively, mainly January and August for the former and October–December for the latter. Partly as a result of these interacting factors, the number of brand searches and information-material requests continued to increase.」

「In advertising, we focused on customer outcomes and conducted proactive campaigns timed to periods of rising demand.」

「In advertising, we shifted to efficient and effective measures focused on customer outcomes.」

「During the consolidated fiscal year, we launched the "Team Marriage Support × Smart Marriage Support Program" in April 2018, the latest advertising and new tools to support membership acquisition in November of that year, and a new product to develop new customers in January 2019. Against this backdrop, the number of new members temporarily declined in the third quarter (October–December) due to changes in the external environment and other factors, but the measures described above proved effective in the fourth quarter (January–March), bringing the figure above 2,100 for the first time in 8 quarters.」

「Although the number of new members temporarily declined in October and November 2018 due to changes in the external environment and other factors, the number of new members recovered quickly to the previous fiscal year's level in December following the launch of new advertising and new tools to support membership acquisition, as well as the implementation of proactive marketing measures.」

「For this business, while working to improve awareness of our services, we made improvements and strengthened advertising, which had been an issue, including a change to the creative in January 2018. However, the results for the key metrics were below those of the previous fiscal year. The new creative introduced in January 2018, featuring the anime characters Dronjo and Black Jack, was well received, and visits to our website increased. We will take measures to encourage those who visit the site to choose Partner Agent's services and join.」

「While working to improve awareness of our services, we made improvements and strengthened advertising, which had been an issue, including changes to the creative in April 2017 and January 2018. However, the results for the key metrics were below those of the previous fiscal year. The new creative introduced in January 2018, featuring the anime characters Dronjo and Black Jack, was well received, new memberships stopped declining, and visits to our website increased.」

「For this business, we continued working to improve advertising response rates and increase the number of new members. As a medium- to long-term measure, we sought to improve awareness and, during the third quarter of the fiscal year, prepared to change the advertising creative in January 2018. In the near term, we concentrated advertising expenses on methods and media with high historical response rates and adjusted advertising spending to increase the volume of advertising after switching to the new creative. The new creative has been well received, and the number of website visitors was approximately 3 times the level in the same period of the previous year.」

「For this business, we have continued working to improve advertising response rates and increase the number of new members. As a medium- to long-term measure, we aim to improve awareness by strengthening our CI (corporate identity) strategy. In the near term, we are using external expertise, reviewing advertising designs and concepts, and working to restore response rates by enabling more agile and flexible media placements. Although improving the advertising response rate is taking time, we will continue the policy adopted in the previous quarter and focus on operating a cycle of improvements while actively placing advertisements.」

「As a medium- to long-term measure, we sought to improve awareness by strengthening our CI (corporate identity) strategy. As an immediate measure, we reviewed advertising designs and concepts with the help of external expertise to restore advertising efficiency, while also improving the division of responsibilities and workflows within the advertising function in an effort to achieve a rapid recovery.」

「In addition to introducing services through media placements such as transit and newspaper advertising, we conduct online advertising activities including banner advertising and affiliate marketing. We also analyze the results of various surveys on marriage support and actively publish and disclose the findings to various media outlets under the name "QOM Comprehensive Research Institute." Through these substantial advertising activities, we seek to establish the Group's brand by helping people recognize the reliability and usefulness of our services.」

「For this business, we continue to strengthen advertising while also reinforcing non-advertising customer acquisition channels, including referral incentive programs through which existing and former members who left after successfully matching refer new customers, membership channels through partnerships with local governments and corporations using employee welfare programs, and efforts to stimulate demand among people who previously requested information materials.」

「For this business, we continue to strengthen advertising while also reinforcing non-advertising customer acquisition channels, including referral incentive programs through which existing and former members who left after successfully matching refer new customers, membership channels through partnerships with local governments and corporations using employee welfare programs, and efforts to stimulate demand among people who previously requested information materials.」

「In addition to introducing our services through media placements such as transit and newspaper advertising, we conduct online advertising activities including banner advertising and affiliate marketing. We also analyze the results of various surveys on marriage support and actively publish and disclose the findings to various media outlets under the name "KonKatsu Comprehensive Research Institute." Through these substantial advertising activities, we seek to establish our brand by helping people recognize the reliability and usefulness of our services.」