Enhancing the INNOVERA Brand and Strengthening Web Marketing
First written in FY2024. 14 of 15 entries say "Advanced", first in FY2025. Latest entry: 2026-10-15.
44 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「Measures to expand the customer base and sales network are steadily producing results, including the launch of INNOVERA under the "Tayoreru" brand of major partner 株式会社大塚商会. In connection with offering INNOVERA under the "Tayoreru" brand, the company also exhibited at "Practical Solution Fair 2026," an event showcasing products and services recommended by 株式会社大塚商会, and」
In addition to web initiatives, the launch of INNOVERA under 株式会社大塚商会's "Tayoreru" brand and participation in trade shows are expanding the brand's customer touchpoints and awareness-building initiatives. - FY2025AdvancedAnnual report
「We are working to make corporate value more visible and raise brand awareness through various initiatives, including stronger content SEO and web advertising, a web strategy anticipating support for AI and LLMs (large language models), coordination between IR activities and public relations initiatives, and expanded video content.」
In addition to conventional initiatives such as trade shows, landing pages and web advertising, the company is broadening its brand initiatives to include content SEO, support for AI and LLMs, coordination between IR and public relations, and video content. - FY2024First statedAnnual report
「The awareness of our core service, "INNOVERA," is still not high, and we consider the brand to be underdeveloped. In addition to exhibiting at various trade shows, we will pursue initiatives to raise awareness of "INNOVERA" and establish the brand, including improvements to the landing page that visitors access first and the delivery of image-based web advertising when users search for terms such as cloud PBX or the company name.」
As a broader theme than the existing trade show participation thread, the company recognizes that the brand remains underdeveloped and aims to establish it through trade shows, landing page improvements and web advertising.