Strengthening Web Marketing and the Sales Structure
First written in FY2022. 13 of 18 entries say "Advanced", first in FY2023-Q1. Latest entry: 2026-09-14.
12 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「For small and mid-sized cram schools, we have established a highly efficient customer-acquisition model centered on management seminars with an average attendance of at least 200 people, maintaining a high conversion rate to sales meetings while keeping advertising expenses at the low level of 4.2% of revenue.」
The customer acquisition model centered on management seminars demonstrated efficiency, with average attendance of more than 200 and advertising and promotion expenses at 4.2% of revenue. - FY2025AdvancedAnnual report
「In customer acquisition, in addition to advancing digital marketing and inside sales, the company held its first large-scale conference, ComiruDay, during the fiscal year. These initiatives have helped form a community that encourages users to share success stories, simultaneously improving loyalty among existing customers and curbing customer acquisition costs (CAC) through an increase in referral opportunities.」
In addition to conventional web advertising, seminars and inside sales, the company held its first large-scale conference, ComiruDay, and formed a user community, advancing toward a customer acquisition model that generates referrals and curbs CAC. - FY2025-H1RestatedAnnual report
「By continuing the PDCA cycle for web advertising and other initiatives, the company has steadily improved the conversion rate from lead generation to sales meetings and established an efficient customer acquisition model.」
Customer acquisition initiatives combining management seminars, web advertising and improved conversion rates to sales meetings through the PDCA cycle are continuing. - FY2024AdvancedAnnual report
「As a result, during the full fiscal year the company acquired more than approximately 6,400 leads from prospective and existing customers, of which more than 1,100 developed into sales meetings and led to orders from more than 370 companies.」
Seminars were held at approximately twice the pace of the previous fiscal year, and, together with the improved conversion rate to sales meetings through the PDCA cycle for web advertising, the company achieved more than approximately 6,400 leads, more than 1,100 sales meetings and orders from more than 370 companies. - FY2024-Q2AdvancedAnnual report
「In the cram school business, the company held 19 management seminars for small and mid-sized cram schools during the first half, doubling the number from 9 in the first half of the previous year. Each seminar averaged more than 200 participants and attendance remained strong. The company has also fine-tuned the operation of web advertising and other initiatives as needed and continued the PDCA cycle to maintain optimal performance, improving the conversion rate from lead generation to sales meetings.」
The number of management seminars increased from 9 in the first half of the previous year to 19, with average attendance of more than 200 and an improved conversion rate from lead generation to sales meetings, demonstrating tangible progress. - FY2023RestatedAnnual report
「The company is steadily acquiring new customers through effective marketing activities, including management seminars for small and mid-sized cram schools and referrals from existing customers.」
Customer acquisition initiatives combining management seminars, referrals from existing customers and web advertising are continuing. - FY2023-Q3AdvancedAnnual report
「As a result of higher advertising and promotion expenses from exhibiting at the EDIX (Educational Expo) Tokyo exhibition held at Tokyo Big Sight in May and expanding online marketing centered on web advertising, as well as higher personnel expenses from strengthening the sales organization, operating profit was ¥19.295 million, compared with an operating loss of ¥26.408 million in the same period of the previous year.」
The company has exhibited at EDIX Tokyo, used web advertising and strengthened its sales organization, deploying specific marketing and sales initiatives. - FY2023-Q2RestatedAnnual report
「The company is steadily acquiring new customers through effective marketing activities, including intensified proposals for ComiruPRO, referrals from existing customers and management seminars.」
Customer acquisition initiatives, including proposals for ComiruPRO, customer referrals and management seminars, are continuing. - FY2023-Q1AdvancedAnnual report
「Advertising and promotion expenses increased as planned due to the expansion of online marketing centered on web advertising, while personnel expenses also increased as a result of strengthening the sales organization.」
Online marketing and the strengthening of the sales organization are progressing as planned. The company also reports growth in new customer acquisition through industry-specific marketing initiatives in lesson categories other than cram schools. - FY2022First statedAnnual report
「We expanded touchpoints with client companies by strengthening web marketing through the establishment of marketing and inside sales teams, launching our own owned media and increasing the number of seminars held, and collaborating with education-materials providers.」
Customer acquisition channels are being expanded beyond exhibitions and advertising to include online marketing, inside sales, seminars and referrals.