Expanding Sales Networks and Applications through Alliances and Joint Services

「In terms of alliances, we promoted collaboration with partner companies and worked to expand the value provided, including strengthening inbound marketing support through collaboration with Payke Inc. and launching an OOH advertising purchase-effect visualization service through collaboration with Tokyu Agency Inc. and Mitsubishi Food Inc.」

「At a meeting of the Board of Directors held on 6 February 2026, the Company resolved to acquire shares of 株式会社ブログウォッチャー and make it a wholly owned subsidiary.」

「We entered into a business alliance agreement with 株式会社ブログウォッチャー for mutual data integration, joint technology development and service provision. We also entered into a capital and business alliance with 株式会社DearOne to expand the smartphone app solutions business and retail media business for the retail industry and urban development sector.」

「Specifically, for tourism promotion in Kumamoto Prefecture, we began providing support through 株式会社ブログウォッチャー, including attracting tourists through information dissemination using location-data big data, encouraging visitor circulation and analyzing visitors.」

「In the fiscal year ending June 2024, the Company also advanced the establishment of a partnership with Databricks (headquartered in San Francisco, California, USA) with a view to the global market, as well as collaboration with Criteo (クリテオ, headquartered in France) to support customer acquisition at physical stores.」

「We further expanded our initiatives with local governments. In collaboration with 株式会社ＮＴＴデータ, we participated in the Tokyo Metropolitan Government's FY2023 Data Collaboration and Utilization Promotion Project, aimed at attracting visitors to the Toyosu area and analyzing visitors. We were also selected by Chiba Prefecture for work on preparing a human-flow data report for the Tokyo Bay Aqua-Line and verified the effects of a social experiment on the Tokyo Bay Aqua-Line.」

「On 14 August 2023, the Company and 三菱食品株式会社 entered into a capital and business alliance to jointly promote a retail media network business by leveraging their respective data, technologies and sales networks, with the aim of building an integrated platform for retail data, location data and media.」

「By combining approximately 1.2 billion records of annual data obtained through 三菱食品株式会社's transactions with retailers and manufacturers with the Company's more than 30 billion monthly records of pedestrian-flow big data, we have jointly promoted a retail media platform capable of identifying changes in consumer behavior, purchasing activity and values, and delivering optimal information across out-of-store and in-store environments and physical and digital channels.」

「Specifically, we began providing the Urumo Explorer analytical service, which integrates purchase and store-visit data, with フェズ; product integration with シスコシステムズ合同会社 to enhance store-visit measurement and analytical visualization; and services using pedestrian-flow sensors with 株式会社エヌ・ティ・ティ・データ.」

「As a new initiative, we jointly developed the PISTA BB IoT signage service with impactTV, which responds to smartphone apps, and began providing it on 1 November 2022. We also entered into a business alliance with 三菱食品株式会社 to jointly promote a retail media platform for retailers and food manufacturers.」

「We are creating a virtuous cycle of increasing the number of customers and improving revenue per customer through business alliances and joint business initiatives with companies across a wide range of industries, including Mitsubishi Corporation, Dentsu and Coca-Cola Bottlers Japan, as well as by diversifying the services provided to meet customer needs.」