Integrating Location, Purchase and Online Data

「As product-related initiatives during the consolidated fiscal year, we launched “Beacon Bank for OOH” and advanced the expansion of functions and services for the real-world behavior data platform “Beacon Bank®,” including the launch of an in-store media measurement solution through collaboration with Sony Marketing Inc.’s edge-AI solution.」

「Through this share acquisition, the scale of location data handled by the Group as a whole is expected to reach approximately 10 trillion records annually in Japan alone.」

「We entered into a business partnership agreement with 株式会社ブログウォッチャー for mutual data integration, joint technology development and service provision. We also advanced collaboration with Criteo S.A. on mutual data matching and support for attracting visitors to physical stores, joint platform integration and solution provision with Braze株式会社, and the expansion of research and analytics services through the provision of real-world behavior data to 楽天インサイト株式会社 for “R-GEO Data Insight.”」

「In April 2024, we also began providing “TV de Sales+,” which measures and analyzes store visits and purchases by people exposed to television commercials and supports media planning, in collaboration with 株式会社電通 and 株式会社SalesPlus. In the same month, we began providing the “Beacon Bank” service through Google Cloud Marketplace, expanding new services and promoting customer acquisition and business expansion.」

「Specifically, we began providing a marketing effectiveness measurement service that combines the online data of Intimate Merger,Inc. with our offline data. We also began providing “Beacon Bank Store Visit Measurement for WEB,” a dashboard that analyzes visits by website users to physical stores.」

「As a new service, we began providing “Beacon Bank Store Visit Measurement,” which determines whether people exposed to advertisements visited physical stores by overlaying advertising delivery data held by app media companies with our approximately 150 million IDs of human-flow big data.」

「We began providing “Urumo Explorer,” an analytics service integrating purchase and store-visit information, with 株式会社フェズ; product integration with シスコシステムズ合同会社 to enhance store-visit measurement and analytical visualization; and services using human-flow sensors with 株式会社エヌ・ティ・ティ・データ.」

「We will also pursue advanced and sophisticated applications that combine location data with other data, including purchase and online data, such as measuring advertising effectiveness, forecasting product assortments and promoting cashless payments.」