Driving Visits Through Online Services and Smartphone Apps

「We also sought to attract customers across a broad range of demographics by holding remote bowling events and free campaigns for elementary and junior high school students, introducing new items at Spo-cha, and establishing free kids’ areas in the amusement sections of certain stores.」

「Implementation of advance in-app reservations and payment: advance reservations through the dedicated app and the payment process will be integrated.」

「We will create new services and expand our business areas by extending the entertainment services provided by the Group into the digital domain and integrating them with our physical stores. We will also work to develop new services through collaboration with other companies and provide new services tailored to the markets of each country.」

「In addition to beginning a service allowing prizes won through “クレッチャ” to be collected at stores, we launched an online shop within the Round One app selling collaboration products available exclusively from Round One.」

「In addition to beginning the online crane game “クレッチャ” service in April 2021, we advanced measures including enhancing the content of the “ROUND1 LIVE” service. We will continue developing new services.」

「We also conducted remote events using ROUND 1 LIVE and a collaboration campaign with Jujutsu Kaisen.」

「Against this backdrop, in Japan the Group continued to implement initiatives using ROUND1 LIVE, including “Bowling and Karaoke Student Koshien ONLINE” and “リモチャレ,” and began offering the online crane game “クレッチャ” in April 2021.」

「We will respond to changes by developing new non-visit-based services and expanding the “spaces” we can provide into the internet.」

「We also began distributing the U.S. version of the Round One app and started distributing coupons, while gradually extending weekend operating hours and introducing hard liquor.」

「Through the Round One smartphone app, we provide and promote app-based initiatives to more than approximately 10.5 million members, based on downloads as of the end of March 2019. To provide more appealing services, we will continue investing in IT systems for the development of new services suited to the information society, including strengthening integration between the core system and the app.」

「Through the Round One smartphone app, we provide and promote app-based initiatives to more than approximately 8.2 million members, based on downloads as of the end of March 2018. To provide more appealing services, we will continue investing in IT systems to develop new services suited to the information society, including strengthening integration between the app and the core system currently under development.」

「We have already developed the Round One app and provide and promote app-based initiatives to more than approximately 5.3 million members, based on downloads as of the end of March 2017. To provide more appealing services, we will continue investing in IT systems, including developing a core bowling system with enhanced integration with the app, and advance the development of new services.」

「Using the Round One app, we worked to attract customers through initiatives for a broad range of customer segments, including Strikers, an amateur competition in which participants compete by number of strikes rather than score, and challenge events offering original Little Gree Monster merchandise. However, revenue decreased 1.0% from the same quarter of the previous year.」

「Against this backdrop, our Group used its proprietary Round One app to hold app game competitions and regularly distribute coupons. We also actively worked to create new reasons to visit, including challenge events offering original merchandise from the six-member high school student group Little Gree Monster, but domestic same-store sales remained sluggish.」

「We actively used announcements through the Rau-Poke app and social media, as well as distributing valuable coupons, to encourage visits.」

「We regard responding to these changes as an important issue and will use the various management resources accumulated through our experience operating locations to promote the development of new online services and strengthen sales-promotion activities. As a tool for implementing these measures, we began providing the Round One app for smartphones in July 2015. During the fiscal year, we held the Minna no Competition initiative and worked to increase the number of app members and secure visitors. Going forward, we will develop more appealing online services, including app-based game competitions, create new added value and revitalize existing locations.」