Expanding the Bowling and Amusement Fan Base and Retaining Core Users

「The dedicated crane-game area “とれすぎ～のアイランド,” featuring prizes such as food and daily necessities, and collaboration campaigns performed well.」

「At each location, we will also conduct collaboration initiatives with various media and content providers in order to provide a place for smiles, health and communication, thereby expanding the fan base.」

「We also conducted limited-time collaboration campaigns with various content providers and campaigns for children and elementary and junior high school students, as well as remote events using ROUND 1 LIVE, thereby developing initiatives for a broad range of age groups.」

「We recognize that our Group's strengths include its multi-location network, diverse entertainment services and appealing prizes, and that it is important to continue creating new value while maintaining these strengths. At each location, we will develop and implement various initiatives to provide a place for smiles, health and communication, thereby expanding the fan base.」

「We worked to improve performance through limited-time collaboration campaigns with artists and anime content and nationwide television broadcasts of commercials.」

「In addition to broadcasting commercials featuring the global boy group JO1, we actively conducted collaboration campaigns with anime content and idol groups, working to develop new customer segments.」

「In Japan, we worked to improve performance by conducting collaboration campaigns with popular virtual YouTubers and artists and renewing bowling competitions and various campaigns.」

「In addition to collaboration campaigns with popular virtual YouTubers and artists, we worked to improve performance by reviewing and renewing the content of competitions and campaigns conducted by the bowling division.」

「We worked to improve performance by conducting limited-time collaboration campaigns with artists and anime content, as well as nationwide television broadcasts of commercials featuring talent.」

「We launched an online shop within the Round One app selling Round One-exclusive collaboration merchandise during collaboration events with artists, idols and anime content.」

「In Japan, we provide customers across a broad range of age groups with opportunities to improve their skills and enjoy communication through free campaigns for elementary and junior high school students and parent-child groups, bowling classes, the holding and sponsorship of various competitions, amusement in-store exchange events, and updates to Spo-cha items that friends and families can enjoy together. We will also consider providing similar services overseas as appropriate.」

「We also conducted remote events using ROUND 1 LIVE and a collaboration campaign with Jujutsu Kaisen.」

「Against this backdrop, in Japan our Group continued initiatives using ROUND 1 LIVE, including Bowling Karaoke Student Koshien and Rimo-Challe, and conducted collaboration campaigns with EVANGELION and other content providers, in addition to introducing the latest amusement machines.」

「We have held initiatives and fan events using ROUND 1 LIVE, including Rau-Challe and Battle Bowling and Battle Karaoke. In addition, from mid-September we began offering initiatives such as Student Geki-Wari and Elementary and Junior High School Student Geki-Wari, allowing students to use bowling, Spo-cha and karaoke for ¥990 each.」

「We raised awareness of and promoted ROUND 1 LIVE through television commercials and other media.」

「We newly conducted initiatives using ROUND 1 LIVE, including the National LIVE Challenge Match, National LIVE Fan Event and LIVE de Cashback Quest.」

「As a result, we began providing new services using ROUND 1 LIVE, including LIVE de Free Matching, which allows users at distant Round One locations to connect freely; LIVE de Designated Matching, which connects users with specified users; the National LIVE Challenge Match, in which users nationwide can simultaneously challenge popular professional bowlers; and LIVE de Duet, the industry's first simultaneous singing system, which allows users at distant locations to sing duets together. We also began the phased introduction of JOYSOUND MAX GO at stores with karaoke facilities.」

「In addition, in January 2019 we began providing ROUND 1 LIVE, a service that connects bowling areas and karaoke rooms through two-way live video and audio. This new service allows customers to enjoy communicating between locations where other customers have gathered.」

「Against this backdrop, in Japan our Group began introducing the latest equipment in bowling areas and karaoke rooms, and actively introduced the latest amusement machines. We also continued initiatives such as the ¥1,000 cashback event, the Free Campaign for Elementary and Junior High School Students and Round One DE Kanpai!.」

「Against this backdrop, our Group continued the ¥1,000 cashback event, the Free Campaign for Elementary and Junior High School Students and Round One DE Kanpai! in Japan, while actively introducing the latest amusement machines.」

「In Japan, we continued the ¥1,000 cashback event and the Free Campaign for Elementary and Junior High School Students, and newly introduced Round One DE Kanpai!, which offers alcoholic beverages for ¥100, at all stores except certain locations.」

「Through the continued operation of Health Bowling Classes organized by an industry association and the sale of personal bowling balls for children, we worked to expand the fan base, resulting in revenue 7.0% higher than in the same period of the previous year.」

「We expanded the eligibility for the campaign offering 1 free elementary school student or younger for every 1 adult to include students up to junior high school age, and newly introduced it as the Free Campaign for Elementary and Junior High School Students for bowling, karaoke and amusement medal games, working to attract visitors.」

「Against this backdrop, our Group worked to attract visitors by actively conducting tie-up events with the popular visual kei air-band Golden Bomber, distributing original merchandise, continuing the campaign offering 1 free elementary school student or younger for every 1 adult, and introducing the latest game machines and items.」

「We worked to attract visitors by conducting initiatives such as a campaign offering 1 free elementary school student for every 1 adult, holding a ¥1,000 cashback event, and actively introducing the latest game machines and items.」

「We will continue to develop the fan base by providing customers across a broad range of age groups with opportunities to improve their skills and enjoy communication, including by holding and sponsoring bowling classes and various competitions, conducting amusement in-store exchange events, and updating Spo-cha items that friends, families and couples can enjoy together. From a medium- to long-term perspective, we will also implement measures considered useful for developing the fan base, such as free campaigns for elementary school students and social studies field trips as a contribution to society.」

「The company sought to attract visitors through events involving popular artists, including the six-member female high-school vocal group “Little Gree Monster,” distribution of original merchandise, and a “1 free elementary school student for every 1 adult” campaign. As a result, performance at existing domestic stores was generally at the same level as the previous year.」

「Using the Round One app, we held Strikers, an amateur competition in which participants compete by number of strikes rather than score. We also worked to attract customers through initiatives for a broad range of customer segments, including the rollout of the Round One original Rism machine at all stores, which allows customers to take purikura photos free of charge upon completing the Moonlight Strike Game, and challenge events offering original Little Gree Monster merchandise. However, revenue decreased 0.7% from the same quarter of the previous year.」

「We actively worked to acquire new users by holding tie-up events with Little Gree Monster and sponsoring Health Bowling Classes organized by an industry association, resulting in revenue 2.9% higher than in the same quarter of the previous year.」

「Developing the fan base: We believe that conveying the appeal of bowling and amusement and encouraging customers to become repeat visitors are essential to building a revenue structure capable of withstanding changes such as the declining birthrate, population aging and the diversification of leisure activities. We will continue to hold bowling classes sponsored by industry associations and hold or sponsor various bowling competitions, while also organizing activities such as in-store exchange events. By actively providing customers with opportunities to improve their skills and enjoy communication, we will develop the fan base and help revitalize the industry itself.」