Expanding Makuake’s Use from Fundraising to Marketing and Public Relations
First written in FY2020-Q1. 6 of 12 entries say "Advanced", first in FY2020-Q3. Latest entry: 2026-07-28.
1 other company's latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「April 2025 Launch of Makuake Insight, a research service that visualizes new-product trends and customer insights」
The Company launched Makuake Insight, which visualizes new-product trends and customer insights and supports customer-driven product development and promotional strategies. - FY2023RestatedAnnual report
「Many projects listed on Makuake are conducted for purposes including test marketing, such as research into customer needs and evaluations of new products and services and branding, as well as PR and acquiring new customers.」
The Company reconfirmed that Makuake is used not only for fundraising but also for test marketing, PR, branding, and acquiring new customers. - FY2021RestatedAnnual report
「Many projects listed on Makuake are conducted for purposes including test marketing, such as research into customer needs and evaluations of new products and services and branding, as well as PR and acquiring new customers.」
The Company reconfirmed that Makuake serves not only as a fundraising platform but also as a platform for test marketing, PR, branding, and acquiring new customers. - FY2021-Q3AdvancedAnnual report
「By launching new products and services on Makuake without taking on inventory risk, businesses can obtain consumer needs and purchaser data before mass production, secure initial customers, produce only the required quantity, and then move into the mass-production phase. Awareness of these benefits has spread,」
The Company specifically described the benefits of using Makuake, including launching products while limiting inventory risk, obtaining needs and purchaser data, securing initial customers, and moving to production of only the required quantity. - FY2021-Q2RestatedAnnual report
「The Company provides a venue where businesses, or project operators, can launch new products and services online before mass production and conduct test marketing and PR.」
The Company reconfirmed that Makuake serves not only as a fundraising platform but also as a venue for test marketing and PR before mass production. - FY2020RestatedAnnual report
「Makuake is being used broadly not only for fundraising but also for marketing and PR activities, and the platform's value has increased as a diverse range of projects have been listed.」
The Company reconfirmed that the expansion of Makuake's use from fundraising to marketing and PR has led to greater diversity in listed projects and increased platform value. - FY2020-Q3AdvancedAnnual report
「The number of project operators using Makuake for marketing new products before mass production, including research into customer needs and evaluations before a new product launch and branding, as well as PR, has increased.」
The Company stated that the number of users whose purposes for using Makuake extend beyond fundraising to marketing, branding, and PR has increased. - FY2020-Q2RestatedAnnual report
「Listing projects on Makuake has shifted from being solely for fundraising to use for marketing, including research into customer needs and evaluations before a new product launch and branding, as well as PR activities.」
The Company reiterated that project operators' purposes for using Makuake are no longer limited to fundraising and have expanded to marketing, branding, and PR. - FY2020-Q1First statedAnnual report
「Listing projects on Makuake has shifted from being solely for fundraising to use for marketing, including research into customer needs and evaluations before a new product launch and branding, as well as PR activities.」
The Company itself stated that project operators' purposes for using the service have expanded beyond fundraising to include research into customer needs and evaluations before a new product launch, branding, and PR activities.