After selling on Makuake, butterflyboard is using Makuake STORE to list products on e-commerce marketplaces such as Rakuten Ichiba, Yahoo! Shopping and TikTok Shop, seeking to build an ongoing sales structure by leveraging the customer acquisition power of major marketplaces.
After selling on Makuake, butterflyboard is considering expanding into general e-commerce marketplaces as its next step. The stated aim is to reach a broader customer base by expanding the number of marketplaces where its products are listed.
The approach is to entrust "expanding" to others in order to focus on "creating." The structure described is intended to reduce the time and costs of operating marketplaces while expanding sales through marketplaces with strong customer acquisition capabilities.
Makuake STORE is positioned as a service that eliminates the need to operate e-commerce marketplaces in-house and increases customer touchpoints across marketplaces such as Rakuten Ichiba, Yahoo! Shopping and TikTok Shop.
The article also highlights the role of support in gathering feedback that can lead to the next stage, rather than following only people who have made a purchase, and in driving a long-term development cycle.