Continuous Sourcing and Origination of High-Quality Projects
First written in FY2019. 17 of 23 entries say "Advanced", first in FY2020-Q1. Latest entry: 2026-07-28.
59 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「During the interim accounting period, in addition to the smooth acquisition of new high-quality projects, the framework for supporting higher average transaction values through curator support became more robust,」
The company states that the acquisition of new high-quality projects progressed smoothly and that the framework for curator support aimed at increasing average transaction values also became more robust. - 2026-04-28AdvancedEarnings
「During the interim accounting period, the acquisition of new high-quality projects progressed steadily.」
The Company stated that the acquisition of new projects had progressed steadily in the area of high-quality projects, previously identified as a challenge. - FY2025AdvancedAnnual report
「The company further systematized support for maximizing backing amounts for high-quality project creators targeting large backing amounts, thereby improving replicability, and launched benefits and customer-acquisition support campaigns to promote new product debuts by repeat creators.」
The company systematized support for maximizing backing amounts for high-quality creators and advanced initiatives to improve replicability. It also launched benefits and customer-acquisition support campaigns for repeat creators. - FY2025-H1AdvancedAnnual report
「For project owners, the company offered support benefits aimed at maximizing backing-purchase value to high-performing repeat project owners targeting large backing-purchase amounts in order to encourage the creation of high-quality projects, and launched customer-acquisition support campaigns to encourage repeat project owners to debut new products.」
The company implemented specific support benefits for high-quality repeat creators and customer-acquisition support campaigns to promote new product debuts. - FY2024Challenges in acquiring high-quality project creators remainAnnual report
「For project creators, the company strengthened support for increasing backing amounts through various ancillary services, including advertising focused on projects with high target backing amounts and promoting backing through coupons, while pursuing the acquisition of high-quality new customers, maintaining ongoing contact with high-quality repeat creators, and otherwise working to encourage the creation of high-quality projects.」
While explaining that challenges remained in the system for acquiring high-quality new and repeat creators, the company strengthened ongoing engagement and support for higher average transaction values through ancillary services. - FY2024-Q2AdvancedAnnual report
「For project creators, the company maintained ongoing contact with and support for repeat creators to encourage them to create high-quality projects, and strengthened support for increasing average transaction value through various ancillary services, focusing on projects with high target backing amounts.」
In addition to continued support for repeat creators, the company strengthened support for increasing average transaction values by using ancillary services for projects with high target backing amounts. - FY2024-Q1AdvancedAnnual report
「For project creators, the company maintained ongoing contact with and support for repeat creators to encourage them to create high-quality projects, and strengthened support for increasing average transaction value through various ancillary services, focusing on projects with high target backing amounts.」
The company strengthened initiatives to support the creation of high-quality projects and higher average transaction values by maintaining ongoing contact with and supporting repeat creators and using ancillary services for projects with high target backing amounts. - FY2023RestatedAnnual report
「To continuously acquire attractive projects on Makuake, we are working to receive introductions to business partners in each region through collaboration, including business matching with financial institutions, local governments and other businesses.」
The company reaffirmed its policy of continuously acquiring high-quality projects through collaboration with financial institutions, local governments and other businesses. - FY2023-Q3AdvancedAnnual report
「For project creators, the company improved operations and developed functions based on their needs, while organizing feedback from supporters and providing creators with both the feedback and improvement measures. These initiatives were intended to improve satisfaction among both creators and supporters. As a result, the number of projects launched by repeat creators increased 13.6% from the previous quarter to 1,085.」
The company advanced improvements based on creators' needs and provided feedback on supporters' opinions, resulting in a quarter-on-quarter increase in the number of projects launched by repeat creators. No metric assessing the quality of the projects themselves is provided. - FY2022AdvancedAnnual report
「As a result of these measures, the number of projects launched increased 5.1% year on year to 8,314, while unique users accessing the platform increased 19.9% year on year to 53,180 thousand.」
The number of projects listed during the full fiscal year increased to 8,314. The company states that the supply of projects has continued to expand, supported by collaboration with financial institutions and local governments and project creation by Makuake Incubation Studio. - FY2022-Q3AdvancedAnnual report
「During the nine-month period, the number of projects launched by creators seeking to debut new products and services continued to increase, as did the number of unique users accessing Makuake to find new products and services suited to their interests and preferences.」
The number of projects launched by creators seeking to debut new products and services continued to increase. - FY2022-Q2AdvancedAnnual report
「During the six-month period, the number of projects launched by creators seeking to debut new products and services continued to increase.」
The number of projects launched by creators seeking to debut new products and services continued to increase. No new assessment of project quality is provided. - FY2021AdvancedAnnual report
「The number of project creators wishing to list projects increased, and efforts were made to increase the number of listed projects.」
The number of projects launched in the fourth quarter of the fiscal year ended September 2021 was 2,215, indicating an expansion in the supply of projects toward acquiring and offering high-quality projects. - FY2021-Q3AdvancedAnnual report
「During the nine-month period ended 31 December, as opportunities to debut new products offline were restricted by the spread of COVID-19, awareness grew of the benefits of debuting new products and services on Makuake without taking on inventory risk. These benefits include obtaining consumer needs and purchaser data before mass production, securing initial customers, producing only the required quantity, and then moving into the mass-production phase, resulting in a substantial increase in the number of projects launched on the platform.」
The company states that awareness of the specific benefits of using Makuake spread, resulting in a substantial increase in the number of projects launched. - FY2021-Q2RestatedAnnual report
「Specifically, the company expanded exposure through television commercials and television programs and enhanced the recommendation function on Makuake, thereby increasing the number of listed projects, among other initiatives.」
The company states that it sought to expand the number of listed projects based on its quality assurance framework. No specific information is provided on the number or quality of high-quality projects acquired or created. - FY2021-Q1AdvancedAnnual report
「The number of projects launched by project owners continued to increase.」
The company states that the increase in the number of projects listed by project creators has continued. - FY2020RestatedAnnual report
「We are working to receive introductions to business partners in each region through collaboration, including business matching with financial institutions and other businesses.」
The company reiterates its initiatives to acquire and create attractive projects through introductions from financial institutions and other parties, as well as project creation through Makuake Incubation Studio. - FY2020-Q3AdvancedAnnual report
「The number of project creators using Makuake for marketing and PR for new products before mass production, including research into customer needs and evaluations before a new product launch and branding, increased, resulting in an increase in the number of projects launched on the platform.」
The increase in platform usage by project creators and in the number of projects launched is presented as concrete progress. However, no new assessment of project quality is provided. - FY2020-Q2RestatedAnnual report
「Brand awareness expanded through brand-awareness events held throughout Japan and media exposure, increasing the number of projects launched by project owners.」
The company reiterates the expansion of project creators and the number of listed projects through events and media exposure. No new assessment of project quality is provided. - FY2020-Q1AdvancedAnnual report
「Brand awareness expanded through brand-awareness events held throughout Japan and media exposure, increasing the number of projects launched by project owners.」
The company states that the number of projects listed by project creators increased through events and media exposure. No specific assessment of project quality is provided. - FY2019First statedAnnual report
「To continuously acquire attractive projects on the Makuake service, we are working to receive introductions to business partners in each region through collaboration, including business matching with financial institutions and other businesses.」
As of the end of September 2019, the company had partnerships with more than 100 financial institutions and 41 other businesses. This also included proactive project creation by Makuake Incubation Studio.