Raising Awareness Through Advertising and Promotions
First written in FY2021. 6 of 14 entries say "Restated". Latest entry: 2026-06-12.
CINC Corp. moved to the "Worse" side of this theme in 2026.
The whole theme swung hardest in 2026: 2 of 16 companies on the "Worse" side.
0 other companies' latest entry also says "Softened".
- 2026-06-12SoftenedEarnings
「Specifically, we temporarily suspended new hiring, scrutinized advertising expenses and systems development investment, and optimized staffing, shifting to an operating structure focused on profitability.」
The M&A advisory business temporarily suspended new hiring and scrutinized advertising expenses and systems development investment, shifting to profitability-focused operations. - FY2026-H1SoftenedAnnual report
「Specifically, we temporarily suspended new hiring, scrutinized advertising expenses and systems development investment, and optimized staffing, shifting to an operating structure focused on profitability.」
In the M&A brokerage business, scrutinized advertising and promotional expenses and system development investments, and shifted the policy from the previous investment-expansion approach to one focused on profitability. - 2026-03-13SoftenedEarnings presentation
「In particular, the M&A advisory business substantially reduced advertising expenses.」
The company reaffirmed its policy of curbing advertising investment in the M&A advisory business. - FY2025SoftenedAnnual report
「In the M&A brokerage business, we increased advertising and promotional investment this fiscal year to raise awareness. Although this produced some results, in light of market conditions and acquisition efficiency, we will limit investment going forward and shift to selective investment that prioritizes cost-effectiveness.」
After increasing advertising investment to raise awareness, the M&A brokerage business shifted its policy to limit investment and focus on selective investment based on cost-effectiveness. - FY2024-Q2RestatedAnnual report
「In the marketing DX consulting services business, marketing initiatives using webinars and advisory services progressed smoothly, and new business opportunities were acquired at a steady pace.」
Reconfirmed progress in marketing initiatives using webinars and advisory services, as well as new business acquisition. - FY2024-Q1AdvancedAnnual report
「In the marketing DX consulting services business, marketing initiatives using webinars and advisory services progressed smoothly, and new business opportunities were acquired at a steady pace.」
Implemented marketing initiatives using webinars and advisory services, with new business opportunities acquired at a steady pace. - FY2023RestatedAnnual report
「We believe it is necessary to raise awareness of our brand and services further, and will seek to do so through advertising and promotional activities.」
Reiterated the policy of raising brand and service awareness through advertising and promotional activities. - FY2023-Q3RestatedAnnual report
「In the existing DX consulting services business, marketing initiatives using webinars and SNS progressed steadily. However, the order conversion rate slowed and the number of newly acquired projects declined because the development of sales personnel did not progress as planned.」
While initiatives using webinars and SNS progressed steadily, delays in developing sales personnel slowed the order conversion rate and new business acquisition. - FY2023-Q1RestatedAnnual report
「In the Analytics business, the number of newly acquired projects increased as marketing initiatives using webinars and SNS progressed steadily.」
It was reconfirmed that marketing initiatives using webinars and SNS progressed steadily and that the number of newly acquired projects increased. - FY2022RestatedAnnual report
「New business acquisition remained steady as the increase and development of Keywordmap sales personnel, participation in trade shows, and marketing initiatives using the owned media platform Keywordmap Academy and webinars progressed steadily.」
Progress in awareness-building and new business acquisition initiatives using sales personnel, trade shows, owned media and webinars was reconfirmed. - FY2022-Q3AdvancedAnnual report
「New business acquisition remained steady as the increase and development of Keywordmap sales personnel, participation in trade shows, and marketing initiatives using the owned media platform Keywordmap Academy and webinars progressed steadily.」
The company described progress in increasing and developing sales personnel, as well as customer acquisition initiatives using trade shows, owned media and webinars, and in acquiring new business. - FY2022-Q2RestatedAnnual report
「Marketing initiatives using the owned media platform Keywordmap Academy and webinars progressed steadily, and new business acquisition remained steady.」
The progress of customer acquisition initiatives using owned media and webinars, together with new business acquisition, was reiterated. - FY2022-Q1AdvancedAnnual report
「New business acquisition remained steady, partly because marketing initiatives using the owned media platform Keywordmap Academy and webinars proved effective.」
It was stated that owned media and webinars were used as specific customer acquisition channels and contributed to new business acquisition. - FY2021First statedAnnual report
「We will seek to raise awareness through advertising and promotional activities.」
Although customers had previously been acquired without making large-scale investments in advertising expenses, the company has identified raising awareness as a priority for further expansion.