Delay in responding to changes in search engine algorithms
First written in FY2021. 5 of 13 entries say "Mitigated", first in FY2022-Q1. Latest entry: 2026-09-11.
The whole theme swung hardest in 2025: 10 of 27 companies on the "Worse" side.
12 other companies' latest entry also says "Mitigated".
- FY2026-H1WorsenedAnnual report
「Meanwhile, the search marketing market is in a transition toward AI search optimization, and companies have become more cautious in deciding whether to invest in conventional SEO initiatives. Although evaluation of new functions and opportunities to make proposals in the AI search optimization area are increasing, during the cumulative second quarter period we were unable to offset the decline in revenue associated with the decrease in customers.」
The company stated that the market's shift toward AI search optimization had made customers more cautious about conventional SEO investment, and that opportunities to propose services in the new field had not offset the revenue decline resulting from the decrease in customers. - FY2025WorsenedAnnual report
「In recent years, these search platforms have been changing from systems based on conventional search-result displays and evaluation criteria. For example, new specifications and display formats using AI technology, such as Google's AI Overviews and AI Mode, have been introduced.」
The risk of changes to search engine algorithms was expanded to include changes in display formats and evaluation criteria, such as AI Overviews and AI Mode. - FY2023RestatedAnnual report
「The company must respond to such updates in a timely and appropriate manner. However, if it fails to respond appropriately or responds late, it may be unable to provide services that satisfy customers, which could affect its financial results.」
The risk of delayed responses to undisclosed search engine algorithm updates was reiterated. - FY2022RestatedAnnual report
「If the company fails to respond appropriately to such updates, or responds to them late, it may be unable to provide services that satisfy customers, which could affect its financial results.」
The risk of delayed responses to undisclosed search engine algorithm updates and the mitigating measure of obtaining and reflecting information in a timely manner were reiterated. - FY2022-Q2RestatedAnnual report
「We also implemented the “Search Ranking Report” feature in “Keywordmap,” enabling real-time monitoring of fluctuations in site evaluations resulting from algorithm changes and changes in competitor-site trends.」
The implementation of a search-ranking reporting function was reiterated as a measure for responding to algorithm changes. - FY2022-Q1MitigatedAnnual report
「We also implemented the “Search Ranking Report” feature in “Keywordmap,” enabling real-time monitoring of fluctuations in site evaluations resulting from algorithm changes and changes in competitor-site trends.」
A real-time monitoring function was implemented as a means of responding to changes in the algorithms of search engines and other platforms. - FY2021First statedAnnual report
「If the company fails to respond appropriately to such updates, or responds to them late, it may be unable to provide services that satisfy customers, which could affect its financial results.」
The risk of failing to respond to undisclosed algorithm updates by Yahoo! JAPAN, Google, and others. Obtaining advance notices and reflecting the information in the services were identified as mitigating measures.