Development of the sales and marketing platform for the M&A advisory business
First written in FY2025-H1. 3 of 4 entries say "Softened", first in FY2025. Latest entry: 2026-06-12.
No other company in this theme has enough history to compare yet.
- 2026-06-12SoftenedEarnings
「Specifically, we temporarily suspended new hiring, scrutinized advertising expenses and systems development investment, and optimized staffing, shifting to an operating structure focused on profitability.」
The M&A advisory business shifted its sales and marketing foundation from an expansion-oriented model of hiring, advertising and systems investment to one focused on profitability. - FY2026-H1SoftenedAnnual report
「In light of the fact that revenue was not recorded in the previous consolidated fiscal year, we optimized our business structure and reviewed our cost structure. Specifically, we temporarily suspended new hiring, scrutinized advertising expenses and systems development investment, and optimized staffing, shifting to an operating structure focused on profitability.」
In the M&A advisory business, the company temporarily suspended new hiring, scrutinized advertising and systems investment, and optimized staffing levels, shifting to operations focused on profitability. - FY2025SoftenedAnnual report
「Going forward, we will reduce the amount invested and shift to carefully selected investments that give the highest priority to cost-effectiveness. Building on the awareness achieved to date, we will pursue steady business expansion through more targeted and efficient promotional activities.」
Regarding advertising and promotional investment in the M&A advisory business, the company changed from a policy of strengthening investment to a selective, efficiency-focused policy that reduces the amount invested. - FY2025-H1First statedAnnual report
「Although no transaction was completed, appointments increased as investment in personnel established and strengthened the sales structure for both sellers and buyers, while marketing initiatives using taxi advertising, owned media and webinars progressed steadily.」
In the M&A advisory business, the company established sales structures for both sellers and buyers through investment in personnel, pursued lead generation through taxi advertising, owned media and webinars, and advanced the acquisition of appointments.