Expanding the Keywordmap Series’ Functionality, Contracts and Average Customer Spend

「In the Solutions Business, for “Keywordmap,” we worked to add features that improve and enhance the efficiency of conventional SEO operations, including AI support for article creation and improvement and keyword selection. In response to changes in search behavior accompanying the spread of generative AI, we also advanced initiatives in AI search optimization, including visualizing brand mentions and sources in generative-AI search results.」

「Support for customers’ marketing execution progressed. Server costs declined as a result of discontinuing little-used features and improving database processing.」

「In addition to providing “Keywordmap,” we strengthened support for customers’ marketing execution, which increased upselling to existing customers. Server costs also declined as a result of discontinuing little-used features and improving database processing.」

「For “Keywordmap for SNS,” the service environment became more challenging following the announcement of changes to the specifications of the API provided by X Corp., and the service was discontinued as of 30 April 2024.」

「For “Keywordmap for SNS,” the service environment became more challenging following the announcement of changes to the specifications of the API provided by X Corp. Accordingly, at its Board of Directors meeting held on 15 December 2023, the company decided to discontinue “Keywordmap for SNS” as of 30 April 2024 and scaled back its development and sales structures.」

「For “Keywordmap,” we undertook a major overhaul in November 2023 to address companies’ diversifying needs and serve a broad range of users, from highly knowledgeable users to light users, including by adding a guide feature for beginners and expanding the scope of support for content production and operation.」

「For “Keywordmap,” we undertook a major overhaul to address companies’ diversifying needs and serve a broad range of users, from highly knowledgeable users to light users, including by adding a guide feature for beginners and expanding the scope of support for content production and operation.」

「For “Keywordmap for SNS,” the service environment became more challenging following the announcement of changes to the specifications of the API provided by X Corp. (formerly Twitter). Accordingly, at its Board of Directors meeting held on 19 May 2023, the company decided to scale back the “Keywordmap for SNS” service and, from 1 July, reduced the functionality provided, lowered prices and scaled back its development and sales structures.」

「We determined that it would be difficult to secure stable revenue going forward while maintaining the current level of service, and the Board of Directors decided at its meeting held on 19 May 2023 to scale back the “Keywordmap for SNS” service.」

「We also implemented and released an Instagram analytics feature for “Keywordmap for SNS.”」

「We also implemented features that contribute to user productivity and the creation of results.」

「We also implemented features that contribute to user productivity and the creation of results, including a “Full-Volume Tweet Analysis by Post Type” feature.」

「We also implemented features that contribute to user productivity and the creation of results, including a “Dashboard,” “Acquisition-Route Reporting,” “Hashtag Campaign Analysis” and “New and Unfollowed Follower Trend Analysis.”」

「We also implemented the “Search Ranking Report” feature in “Keywordmap,” enabling real-time monitoring of fluctuations in site evaluations resulting from algorithm changes and changes in competitor-site trends.」

「In the Solutions Business, we will promote growth in the number of contracts through the development of new features and raise average contract value through upselling supported by a wide range of optional plans.」