Data-Driven Problem Solving Through Big Data, AI and Machine Learning
First written in FY2021. 14 of 17 entries say "Advanced", first in FY2023-Q3. Latest entry: 2026-09-11.
The whole theme swung hardest in 2026: 1 of 7 companies on the "Worse" side.
3 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「In the analytics business’s marketing DX consulting services, we worked to expand offerings in AI search optimization (GEO/LLMO) consulting and social media consulting, which address changes in search behavior accompanying the spread of generative AI. We also improved an internally developed AI search optimization (GEO/LLMO) support tool, seeking to improve the efficiency and standardization of analytical work and the quality of proposals.」
Put the response to generative AI and AI search into practice by expanding customer-facing consulting services and improving the functionality of internal support tools. - FY2025AdvancedAnnual report
「For “Keywordmap,” we released a new feature, “AIO (AI Overviews) Appearance Report,” that visualizes the display status of and source URLs referenced by Google Search AI Overviews. We also made progress in developing an AI rewriting feature that analyzes published articles and proposes improvements when they are rewritten.」
Expanded generative-AI functionality from automatic generation of headline proposals to visualization of AI Overviews and AI-assisted rewriting. - FY2025-H1AdvancedAnnual report
「Furthermore, productivity per consultant increased as a result of developing systems to improve operational efficiency using generative AI and data-acquisition technologies.」
Expanded the initiative to systems that improve operational efficiency using data-acquisition technologies in addition to generative AI, and reported an increase in productivity per consultant. - FY2024-Q2AdvancedAnnual report
「We also developed systems to improve operational efficiency using generative AI. As a result, productivity per consultant increased.」
The description of the generative-AI operational-efficiency system progressed from the previous quarter’s development and productivity-improvement target to reporting that productivity had actually improved. - FY2024-Q1AdvancedAnnual report
「We also developed systems to improve operational efficiency using generative AI. Through this, we aim to increase productivity per consultant.」
Developed a generative-AI system to improve operational efficiency, expanding the use of AI beyond customer services to include improving consultant productivity. - FY2023RestatedAnnual report
「We use big data, AI and machine-learning technologies to solve customers’ marketing challenges in a data-driven manner and support the creation of business results.」
Reaffirmed the policy of using big data, AI and machine learning, and natural language processing as the foundation of the business. - FY2023-Q3AdvancedAnnual report
「We also implemented the “AI Headline Proposal Auto-Generation” feature using ChatGPT, enabling companies to conduct their digital marketing activities more efficiently and effectively.」
Implemented a ChatGPT-based AI feature in Keywordmap, advancing the use of AI for data and content through a specific product feature. - FY2022RestatedAnnual report
「We use all types of data through various analytical methods to provide innovative solutions,」
The provision of data-driven solutions using big data, crawling and natural language processing, among other technologies, continues to form the foundation of the business. - FY2021First statedAnnual report
「Using big data, AI and machine-learning technologies, we solve customers’ marketing challenges in a data-driven manner and support the creation of business results.」
Explained the business platform combining crawling, natural language processing, machine learning, deep learning and statistics.