Preparation for broader sales of the BM Smart Mirror beta version
First written in FY2026-H1. 7 of 8 entries say "Advanced", first in 2026-05-15. Latest entry: 2026-08-14.
4 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「For BM Smart Mirror, we first released a beta version (trial version) and expanded the content by having various users try it through active exhibitions at events for the hair and beauty industry held across Japan. Even after the official release in November 2025, we focused on creating new value for stores by commencing distribution through a major beauty-products distributor, running tie-up advertising with popular brands, and expanding the content.」
The initiative has progressed from preparations for the full-scale rollout of the beta version to the official release in November 2025, distribution by major beauty distributors, tie-up advertising, and content expansion. - FY2026-H1First statedAnnual report
「During the interim consolidated accounting period, we proceeded with preparations, including proposals to salons and expanded content, ahead of the full-scale sales expansion of “BM Smart Mirror β version” and the in-person cashless payment service for beauty and hair salons.」
The company has, for the first time, described preparations for the full-scale rollout of the beta version of BM Smart Mirror, including proposals to salons and expansion of its content.