Securing Competitive Advantage Through Feature Development Reflecting Customer Needs
First written in FY2022-Q3. 8 of 12 entries say "Advanced", first in FY2022. Latest entry: 2026-08-14.
12 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「For BeautyMerit, we added functions aimed at improving operational efficiency and expanding store revenue, including a function linking menu and coupon information with POS systems to improve efficiency at checkout, a subscription function on LINE mini-apps that contributes to stable store revenue, and a web online-shopping function that promotes sales of products in stores.」
The company specifically released POS integration, a subscription function on LINE Mini Apps and a web-based online shopping function. - FY2026-H1AdvancedAnnual report
「During the interim consolidated accounting period, we proceeded with preparations, including proposals to salons and expanded content, ahead of the full-scale sales expansion of “BM Smart Mirror β version” and the in-person cashless payment service for beauty and hair salons.」
The company is specifically preparing for full-scale sales expansion through proposals for the new service and expanded content. - FY2024AdvancedAnnual report
「In terms of functionality, we are also expanding functions to meet the needs of participating salons, including functions available on LINE Mini Apps, EC campaign codes and subscription functions.」
The company is specifically advancing support for LINE Mini Apps, EC campaign codes and expanded subscription functionality. - FY2024-Q3AdvancedAnnual report
「We are also expanding functions to meet salon needs, including functions for aggregating and checking subscription sales, units sold and other data, and a function that enables BeautyMerit Pay, a cashless payment function, to be used through LINE Mini Apps.」
New functions addressing salon needs include a function for aggregating and checking subscription sales and units sold, and support for BeautyMerit Pay on LINE Mini Apps. - FY2024-Q1RestatedAnnual report
「During the cumulative first quarter, we promoted improvements in convenience, including operational improvements and the addition of new functions to each service, to expand the Group’s market share.」
The company continues initiatives to improve convenience through operational improvements and the addition of new functions to each service, but does not identify individual new functions or provide performance figures. - FY2023RestatedAnnual report
「Accordingly, the Group will continue adding and improving service functions and work to improve customer satisfaction.」
The Group reiterates its policy of continuing to add and improve functions, leading to higher customer satisfaction and a low churn rate. - FY2022AdvancedAnnual report
「BeautyMerit seeks to secure a competitive advantage by releasing functions that reflect customer needs, and has expanded new functions including dynamic pricing with “AI automatic settings,” official Instagram-linked reservations and recommendation functions.」
The company states that it has expanded new functions, including recommendation functions, in addition to the functions already mentioned. - FY2022-Q3First statedAnnual report
「We seek to secure a competitive advantage by releasing functions that reflect customer needs. During the cumulative third quarter, we released a dynamic pricing function with “AI automatic settings” and official Instagram-linked reservations.」
The company’s policy is to reflect customer needs in function development and use them to build a competitive advantage.