Further Expansion of BeautyMerit's Market Share
First written in FY2022-Q3. 15 of 20 entries say "Advanced", first in FY2022. Latest entry: 2026-10-23.
5 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「This was due to the combined number of contracted locations for BeautyMerit and the かんざし service increasing from 20,699 at the end of the previous fiscal year to 23,553.」
The combined number of contracted locations for the two services increased from 20,699 to 23,553, updating the company’s share-expansion milestone. - FY2026-H1AdvancedAnnual report
「As our group has a customer base of more than 20,000 locations, we plan to expand services into areas beyond appointment management while working with professional beauty distributors and other system providers.」
The company indicates that the group’s customer base has exceeded 20,000 locations and describes this as the foundation for further share expansion and expansion into adjacent areas. - FY2025-H1RestatedAnnual report
「During the six months ended 30 September, we continued to pursue new customer acquisition to expand the group’s market share, build relationships with partner companies, including professional beauty distributors, and strengthen recruitment. We also continued exhibiting booths at professional beauty industry events held throughout Japan, seeking to further increase awareness of our services.」
The company is maintaining its share-expansion target and continuing to acquire new customers, strengthen partner cooperation, reinforce recruitment and exhibit at events. - FY2024AdvancedAnnual report
「As a result of these initiatives, the number of introductions at chain operators with multiple locations nationwide also increased, bringing the number of contracted locations across the group to 17,530, a steady increase.」
The group disclosed that its total number of contracted locations had reached 17,530, demonstrating share expansion, including the increase in introductions at chain operators. - FY2024-Q2AdvancedAnnual report
「During the six months ended 30 September, the group reviewed its education and training programs to strengthen its sales capabilities and expand its market share. As the benefits of these initiatives have begun to emerge, the number of contracts has been trending upward. The introduction of the service at chain operators with multiple locations nationwide has also contributed to increases in both the number of contracted locations and revenue.」
The company explains that the effects of reviewing its sales education and training programs are beginning to emerge, with the number of contracts trending upward, while introductions at chain operators with multiple locations have also contributed to increases in contract numbers and revenue. - FY2024-Q1AdvancedAnnual report
「During the cumulative first quarter, to expand the Group’s market share, we promoted improvements in convenience, including operational improvements and the addition of new functions to each service. We also reviewed our education and training systems to improve sales capabilities. We continued to exhibit at major professional beauty and hair industry events in Japan and actively pursued initiatives to further increase awareness of our services. As a result of these initiatives, the number of salons contracted to use the Group’s services reached 15,757 and continues to increase steadily.」
As the focus of share expansion broadens to the entire group, the company is pursuing operational improvements, new features, stronger sales capabilities and event participation, and has reached a new milestone of 15,757 contracted locations. - FY2023AdvancedAnnual report
「This was mainly due to the number of salons contracted to use BeautyMerit increasing from 5,857 to 6,665.」
The number of contracted salons increased from 5,857 at the end of the previous period to 6,665, updating the company’s record for market-share expansion. - FY2023-Q3AdvancedAnnual report
「We are pursuing a growth strategy based on expanding our target market share and increasing platform value. In addition to organic business growth using internal resources, we have considered expanding the scale of our business through M&A.」
As a means of expanding market share, the company has moved forward with M&A and resolved to acquire all shares of パシフィックポーター株式会社. - FY2023-Q2RestatedAnnual report
「During the cumulative second quarter, to expand the market share of our services, we actively exhibited at beauty and hair industry events held throughout Japan and implemented initiatives to further increase awareness of our services. We also pursued initiatives such as campaigns and focused on acquiring new customers.」
The company maintains its goal of expanding market share and is working to increase awareness and acquire new customers through industry events and campaigns. No new performance figures, such as the number of contracted salons, are provided. - FY2023-Q1AdvancedAnnual report
「Against the backdrop of these initiatives, the number of salons contracted to use our services has exceeded 6,000 and continues to increase steadily.」
The number of contracted salons increased from 5,857 at the end of the previous fiscal year to more than 6,000, updating the company’s record for market-share expansion. - FY2022AdvancedAnnual report
「This was mainly due to the number of salons contracted to use BeautyMerit increasing from 4,187 to 5,857.」
The company explains that the number of contracted salons increased from 4,187 in the previous period to 5,857, while net sales rose to ¥1,089,125 thousand, up 36.3% year on year. - FY2022-Q3First statedAnnual report
「To further expand the market share of our services, we increased our direct sales staff and actively pursued sales activities by agency partners, primarily beauty and hair salon-related businesses such as beauty product distributors that sell beauty products to salons. As a result, the number of contracts increased, as did net sales.」
The company is targeting increased service market share through both direct sales and agency partners.