Improving payment efficiency and addressing no-shows through BeautyMerit Pay
First written in FY2022. 5 of 6 entries say "Advanced", first in FY2024-Q3. Latest entry: 2026-05-15.
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- FY2026-H1AdvancedAnnual report
「During the interim consolidated accounting period, we proceeded with preparations, including proposals to salons and expanded content, ahead of the full-scale sales expansion of “BM Smart Mirror β version” and the in-person cashless payment service for beauty and hair salons.」
For its in-person cashless payment service for hair and beauty salons, the company is preparing store proposals and expanding content ahead of a full-scale sales expansion. - FY2024AdvancedAnnual report
「In terms of functionality, we are also expanding functions to meet the needs of participating salons, including functions available on LINE Mini Apps, EC campaign codes and subscription functions.」
The company is adding functions to LINE mini apps, including BeautyMerit Pay. - FY2024-Q3AdvancedAnnual report
「We are also expanding functions to meet salon needs, including functions for aggregating and checking subscription sales, units sold and other data, and a function that enables BeautyMerit Pay, a cashless payment function, to be used through LINE Mini Apps.」
The company is expanding BeautyMerit Pay to include functions that can also be used through LINE mini apps. - FY2022First statedAnnual report
「Introducing BeautyMerit Pay is expected to improve the efficiency of checkout operations and customer convenience. As no-shows, in which customers fail to visit despite having made a reservation, have become an industry-wide issue, BeautyMerit Pay allows stores to collect cancellation fees in accordance with their cancellation policies using the credit card details registered by customers in advance.」
The company describes a function that uses card registration at the time of reservation to enable payment, improve checkout efficiency and customer convenience, and collect cancellation fees.