Development of New Sales Channels
First written in FY2019. 11 of 17 entries say "Advanced", first in FY2021. Latest entry: 2026-04-10.
47 other companies' latest entry also says "Advanced".
- FY2026-H1RestatedAnnual report
「Following the opening of “ATAOLAND＋,” a mall-style new e-commerce site consolidating the online sites for the Group's brands, in August 2022, OMO between stores and e-commerce was strengthened, resulting in a positive impact on overall sales. In addition to “ATAO Rakuten Ichiba Branch,” opened in October 2023, the Group opened “アタオYahoo!店” in November 2024.」
The existing initiatives to expand sales channels through OMO via ATAOLAND＋, the ATAO Rakuten Market branch and the ATAO Yahoo! store are continuing. - FY2025AdvancedAnnual report
「Following the opening of the ATAO Rakuten Market branch in October 2023, we opened the ATAO Yahoo! store in November 2024. For ILEMER, we began a full-scale rollout for the US market in November 2024, selling the new Surprise Mini Figure series through the US variety-goods chain HOTTOPIC and other variety-goods stores.」
As a new sales channel, the ATAO Yahoo! store was opened, and ILEMER began overseas sales through US variety-goods chains and other retailers. - FY2025-H1RestatedAnnual report
「For ILEMER, we are expanding the product lineup, particularly doll-related products, and conducting campaigns including collaborations with Sanrio Characters to raise awareness, laying the groundwork for the future licensing business.」
Regarding the development of new sales channels and the licensing business, the policy of using ILEMER product expansion and collaborations with Sanrio Characters as groundwork for the future licensing business continues. - FY2025-Q1AdvancedAnnual report
「For ILEMER, we are expanding the product lineup, particularly doll-related products, and conducting campaigns including collaborations with Sanrio Characters to raise awareness, laying the groundwork for the future licensing business.」
Regarding the development of new sales channels and the licensing business, the policy positions ILEMER product expansion and collaborations with Sanrio Characters as groundwork for the future licensing business. - FY2024RestatedAnnual report
「To achieve sustained growth and expand corporate value while meeting the needs of more consumers, the Company will promote the development of new sales channels, including overseas expansion, the character business and the licensing business.」
The Company continues to develop new sales channels, including overseas expansion, the character business and the licensing business. - FY2024-Q3AdvancedAnnual report
「In addition, to further raise awareness of ATAO, its core brand, and further expand sales and profit, the Group opened “ATAO Hakata” in September 2023, the first ATAO store in the Kyushu area, and “ATAO Rakuten Ichiba Branch” in October 2023.」
As part of the development of new sales channels, the ATAO Rakuten Market branch was opened on Rakuten Market in October 2023. - FY2024-Q2RestatedAnnual report
「In addition, as ATAO's first licensing initiative, we began selling a golf line in May 2023 and have been expanding sales channels through the licensee and other measures.」
For the golf line, ATAO's first licensing initiative, the licensee has continued expanding sales channels since sales began in May 2023. - FY2024-Q1AdvancedAnnual report
「In addition, as ATAO's first licensing initiative, we began selling a golf line in May 2023.」
As part of the development of new sales channels and the licensing business, sales of ATAO's first licensed product, a golf line, began in May 2023. - FY2023-Q3AdvancedAnnual report
「In addition, we are continuing to invest to enhance the brand value of ILEMER, a character brand, expanding related products such as Surprise Happy Dolls and newly launching licensed products for toys and original sweets under the brand.」
The licensing business previously identified as a new sales channel has begun rolling out products for toys and original sweets. - FY2023-Q2AdvancedAnnual report
「In addition, to achieve OMO between stores and e-commerce, further enhance the value of each brand operated by the Group, strengthen customer service, and further expand sales and profit, the Group opened “ATAOLAND＋ (アタオランドプラス),” a new mall-style e-commerce site consolidating the online sites for ATAO (アタオ), IANNE (イアンヌ), ILEMER (イルメール), StrawberryMe (ストロベリーミー) and Atelier Atao (アトリエアタオ) in May 2022, and stepped up promotion of the site from August of the same year.」
Promotional activities for ATAOLAND＋, a 5-brand online marketplace launched as a new sales channel, were stepped up from August onward. - FY2023-Q1AdvancedAnnual report
「In addition, to achieve OMO between stores and e-commerce, further enhance the value of each brand operated by the Group, strengthen customer service, and further expand sales and profit, the Group opened “ATAOLAND＋,” a new mall-style e-commerce site consolidating the online sites for ATAO (アタオ), IANNE (イアンヌ), ILEMER (イルメール), StrawberryMe (ストロベリーミー) and Atelier Atao (アトリエアタオ).」
The disclosure states that the development of new sales channels was realized through the launch of ATAOLAND＋, which consolidates the online sites of 5 brands. - FY2022AdvancedAnnual report
「To achieve OMO between our stores and e-commerce, further enhance the value of each brand, strengthen customer service, and further increase sales and profit, our group will gradually open a new mall-style e-commerce site consolidating the online sites of ATAO, IANNE, ILEMER, StrawberryMe and Atelier Atao.」
The development of new sales channels has taken concrete form in the launch of a new mall-style e-commerce site consolidating multiple brands. The disclosure describes its opening in May 2022 and a phased rollout. - FY2022-Q3AdvancedAnnual report
「In addition, as part of the licensing business for the ILEMER brand, we have begun initiatives involving cafés and publishing.」
Specific café and publishing initiatives have begun in the licensing business previously identified as a new sales channel. - FY2021AdvancedAnnual report
「In addition, we operate company-owned online shops for ILEMER in Japan and overseas.」
As new sales channels, we operate company-owned online shops for ILEMER in Japan and for overseas markets. - FY2019First statedAnnual report
「To achieve sustained growth and expand corporate value while meeting the needs of more consumers, our group will promote the development of new sales channels, including overseas expansion, the character business and the licensing business.」
The policy is to develop overseas expansion, the character business and the licensing business as new sales channels.