Branding Product and Store Websites
First written in FY2016. 14 of 28 entries say "Restated". Latest entry: FY2025-H1.
9 other companies' latest entry also says "Restated".
- FY2025-H1RestatedAnnual report
「At the LOWYA flagship store, which the company positions as a growth driver, the company worked to expand distribution by strengthening social media engagement, raise awareness and encourage visitors to become members through mobile app downloads. In addition, as part of its efforts to improve profitability, it continued to restrain sales promotion and advertising expenses from the previous fiscal year. Although traffic and GMV declined as a result, the company succeeded in establishing a sales structure with improved profit efficiency.」
The company positions the LOWYA flagship store as a growth driver and continues efforts to raise awareness and convert visitors into members through social media and its mobile app. It states that traffic and GMV declined due to reduced sales promotion and advertising expenses, but that it established a sales structure with improved profit efficiency. - FY2024LOWYA flagship store sales share: 42.8%Annual report
「As a result of these initiatives, the LOWYA flagship store accounted for 42.8% of total sales during the fiscal year.」
The company continues its policy of strengthening the LOWYA flagship store as a growth driver, and reported that the flagship store accounted for 42.8% of total sales during the fiscal year. - FY2024-Q3RestatedAnnual report
「In its furniture e-commerce business, the company is working to expand distribution through both the LOWYA (LOWYA) flagship store, its own website, and stores on major e-commerce marketplaces. At the LOWYA flagship store, positioned as a key driver of growth, the company worked to attract new traffic through SEO and web advertising, raise awareness by strengthening social media and encourage customer registration through mobile app downloads.」
The company positions the LOWYA flagship store as a growth driver and continues efforts to attract customers, raise awareness and convert visitors into members through SEO, web advertising, social media and its mobile app. It states that traffic declined due to the impact of reduced sales promotion and advertising expenses. - FY2024-Q2Decline in flagship-store traffic due to reduced sales promotion and advertising expensesAnnual report
「In terms of earnings, the company reduced promotional and advertising expenses as part of its efforts to improve profit margins. As a result, traffic declined and sales decreased compared with the same period of the previous year.」
While pursuing SEO, web advertising and social media initiatives with the LOWYA flagship store as a growth driver, traffic declined due to the impact of reduced sales promotion and advertising expenses. - FY2024-Q1RestatedAnnual report
「At the LOWYA flagship store, which the company positions as a growth driver, the company worked to attract new traffic through SEO and web advertising, raise awareness by strengthening social media engagement, and encourage visitors to become members through mobile app downloads.」
The company positions the LOWYA flagship store as a growth driver and continues efforts to raise awareness, attract customers and convert visitors into members through SEO, web advertising, social media and its mobile app. - FY2023-Q3RestatedAnnual report
「At the LOWYA flagship store, which the company positions as a growth driver, the company worked to attract new traffic through SEO and web advertising, raise awareness by strengthening social media engagement, and encourage visitors to become members through mobile app downloads.」
The company positions the LOWYA flagship store as a growth driver and continues efforts to attract customers, raise awareness and convert visitors into members through SEO, web advertising, social media and its mobile app. - FY2023-Q1RestatedAnnual report
「At the LOWYA flagship store, which the company positions as a growth driver, the company worked to attract new traffic through SEO and web advertising, raise awareness by strengthening social media engagement, and encourage visitors to become members through mobile app downloads.」
The company positions the LOWYA flagship store as a growth driver and continues efforts to raise awareness and convert visitors into members through SEO, web advertising, social media and its mobile app. - FY2022AdvancedAnnual report
「During the fiscal year, the LOWYA flagship store accounted for 52.5% of total GMV (gross merchandise value).」
The LOWYA flagship store accounted for 52.5% of GMV for the year, indicating continued progress in strengthening the brand and its sales channels around the flagship store. - FY2022-Q3RestatedAnnual report
「In its furniture e-commerce business, the company strengthened customer acquisition centered on the LOWYA (LOWYA) flagship store, working to attract new traffic through SEO and web advertising, raise awareness by strengthening social media and encourage customer registration through mobile app downloads. As a result, the LOWYA flagship store's share of total GMV (gross merchandise value) reached 51.4% in the third quarter.」
The company continued initiatives to attract customers and raise awareness of the LOWYA flagship store, whose share of GMV was 51.4%. - FY2022-Q2RestatedAnnual report
「In its furniture e-commerce business, the company strengthened customer acquisition centered on the LOWYA (LOWYA) flagship store, working to attract new traffic through SEO and web advertising, raise awareness by strengthening social media and encourage customer registration through mobile app downloads. As a result, the LOWYA flagship store's share of total GMV (gross merchandise value) reached 52.8% in the second quarter.」
The company continued initiatives to attract customers and raise awareness of the LOWYA flagship store, maintaining its 52.8% share of GMV. - FY2022-Q1AdvancedAnnual report
「As a result of these initiatives, the LOWYA flagship store accounted for 52.8% of total GMV (gross merchandise value), a new quarterly record.」
The LOWYA flagship store's share of GMV rose to 52.8%, a new quarterly record. - FY2021AdvancedAnnual report
「At the LOWYA flagship store, annual traffic increased sharply by 48.3% year on year, partly due to a sharp increase in furniture demand resulting from the COVID-19 pandemic. Its share of total sales rose to 51.9% for the full year, surpassing sales at the stores on individual marketplaces and making it the company's largest sales channel.」
The LOWYA flagship store strengthened its position as the brand's core sales channel as traffic expanded and its share of sales increased. - FY2021-Q3AdvancedAnnual report
「Against this business backdrop, in its furniture e-commerce business (LOWYA), the company worked to increase new traffic from SEO and web advertising and raise awareness by strengthening social media. Traffic at the LOWYA (LOWYA) flagship store increased steadily by 73.2% year on year in the third quarter, and its share of total sales was 48.7%, making it the largest sales channel for the second consecutive quarter.」
The company continued efforts to raise awareness through SEO, web advertising and stronger social media engagement, resulting in a 73.2% year-on-year increase in traffic to the LOWYA flagship store. The flagship store remains the largest sales channel. - FY2021-Q2AdvancedAnnual report
「Against this business backdrop, in its furniture e-commerce business (LOWYA), the company worked to increase new traffic from SEO and web advertising and raise awareness by strengthening social media. Traffic at the LOWYA (LOWYA) flagship store increased sharply by 99.8% year on year in the second quarter, and its share of total sales rose to 49.5%, making it the largest sales channel for the second consecutive quarter.」
The company raised awareness through stronger SEO, web advertising, and social media, increasing traffic to the LOWYA flagship store and its share of sales, which became the company's largest sales channel. - FY2021-Q1AdvancedAnnual report
「Against this business backdrop, in its furniture e-commerce business (LOWYA), the company worked to increase new traffic from SEO and web advertising and raise awareness by strengthening social media. Traffic at the LOWYA (LOWYA) flagship store increased sharply by 197.4% year on year, and its share of total sales rose to 46.4%, making it the largest sales channel.」
The company strengthened customer acquisition and brand awareness for the LOWYA flagship store through SEO, web advertising, and social media, resulting in substantial increases in traffic and the store's share of sales. - FY2020AdvancedAnnual report
「At the LOWYA flagship store, the company made proactive advertising investments from late June 2019. Annual traffic increased 36.6% from the previous fiscal year, and the store's share of total sales rose to 32.7% for the full year.」
Advertising investment at the LOWYA flagship store increased annual traffic 36.6% from the previous fiscal year and raised its share of sales to 32.7%. Establishing the fast-interior category was also identified as a key issue. - FY2020-Q3AdvancedAnnual report
「Against this business backdrop, in its furniture e-commerce business (LOWYA), the company reviewed its supply chain management structure as part of its efforts to improve profitability. It also strengthened web advertising and released new in-house-developed services using new technologies, thereby expanding new traffic and enhancing its services to attract customers to the flagship store. During the third quarter, flagship-store sales accounted for 34.4% of total sales.」
The company advanced customer acquisition and service expansion at the flagship store, raising the store's share of sales to 34.4%. The ratio increased from above 30% in the previous quarter, indicating tangible progress in strengthening the flagship store. - FY2020-Q1RestatedAnnual report
「The company worked to attract customers to the flagship store by strengthening offline initiatives and social media and increasing the number of products eligible for augmented reality, thereby expanding new traffic and services.」
Continues expanding offline initiatives, social media, and the range of augmented-reality products to attract customers to the LOWYA flagship store and expand services. - FY2019AdvancedAnnual report
「The company improved product development and services, and annual traffic to the LOWYA flagship store increased 73.3% from the previous fiscal year. To raise awareness of the LOWYA brand, it appointed the global supermodel Taylor Hill as its image model. It also refreshed the LOWYA logo under Taylor Hill's supervision to establish a simple, more sophisticated brand image.」
Annual traffic to the LOWYA flagship store increased 73.3% from the previous fiscal year, and the company worked to shape the brand image by appointing Taylor Hill and refreshing the logo. - FY2019-Q3RestatedAnnual report
「The company continued strengthening product pages and creative content and worked to build the brand by developing a fan base. It also increased traffic and attracted customers to the flagship store by building a site infrastructure optimized for SEO.」
Continues strengthening product pages and creative content, developing a fan base, and improving its SEO infrastructure to build the LOWYA brand. - FY2019-Q2RestatedAnnual report
「The Company continued strengthening product pages and creative content and worked to build the brand by developing a base of loyal customers.」
Continues building the LOWYA brand by strengthening product pages and creative content and developing a fan base. - FY2019-Q1RestatedAnnual report
「The company strengthened product pages and creative content and worked to build the brand by developing a fan base.」
Continues building the LOWYA brand by strengthening product pages and creative content and developing a fan base. - FY2018AdvancedAnnual report
「The company will focus on strengthening the LOWYA flagship store and building the brand, working to achieve further sales growth and secure profit. At the LOWYA flagship store, SEO measures, a major system renewal, and improved usability implemented in the fiscal year ended March 2018 generated more traffic than expected. The company will continue working to increase traffic through further SEO measures and proactive advertising investment.」
At the LOWYA flagship store, the company implemented SEO measures, a system renewal, and usability improvements, generating more traffic than expected. It also identified future SEO and advertising investment and brand building as priorities. - FY2018-Q3RestatedAnnual report
「Advertising to raise awareness and continued investment in new business development, including research and development for the launch of a furniture platform business, increased selling, general and administrative expenses, resulting in higher revenue but lower profit compared with the same quarter of the previous year.」
Continues advertising to raise awareness. - FY2018-Q2RestatedAnnual report
「Meanwhile, intensifying price competition in major shopping malls led the company to lower selling prices for commodity products, resulting in a higher cost ratio. In addition, logistics costs increased due to changes in delivery companies and requests for price increases following some delivery companies' withdrawal from business-to-consumer operations. Selling, general and administrative expenses also increased due to advertising to raise awareness and continued investment in new business development, including research and development for the launch of a furniture platform business. As a result, revenue increased but profit declined year on year.」
Continues advertising to raise awareness of LOWYA and other brands. - FY2018-Q1RestatedAnnual report
「Meanwhile, advertising to raise awareness of LOWYA, research and development for the launch of a furniture platform business, and rising logistics costs increased selling, general and administrative expenses, resulting in higher revenue but lower profit year on year.」
Continues advertising to raise awareness of LOWYA. - FY2017AdvancedAnnual report
「The company aims to establish a solid and stable business foundation in Japan's e-commerce business through initiatives including branding and raising awareness of LOWYA, as well as improving customer service.」
The company identified increasing LOWYA's brand awareness as a medium- to long-term strategy and conducted promotions including magazine and web advertising, advertising trucks, and outdoor digital signage. - FY2016First statedAnnual report
「The company aims to build brands for its products and store websites by consistently establishing a customer-focused sales and administrative structure that continues to achieve high rankings in the furniture and interior categories of major online malls, delivers high-quality products that match customer needs at more reasonable prices and with greater speed, and responds attentively to customer inquiries and other matters.」
Aims to build brands for its products and store websites by combining sustained high rankings with quality, pricing, delivery, and customer service.