Continued expansion of the e-commerce business
First written in FY2016. 26 of 51 entries say "Advanced", first in FY2017-Q1. Latest entry: 2026-10-13.
The whole theme swung hardest in 2017: 1 of 10 companies on the "Worse" side.
10 other companies' latest entry also says "Advanced".
- FY2026Revenue increased with store expansion, while traffic declinedAnnual report
「The number of visitors to all store websites, including duplicate users, was 66 million in the fiscal year ended March 2024, 57 million in the fiscal year ended March 2025 and 53 million in the fiscal year ending March 2026.」
The company opened 5 physical stores, bringing the number of stores at fiscal year-end to 13, and sales increased 13.8% year on year. Meanwhile, the number of visitors to all store websites declined from 57 million to 53 million. - FY2026-H1Sales increased due to the effect of physical stores, while traffic remained flatAnnual report
「As part of its efforts to improve profit margins, the company continued reducing promotional and advertising expenses. Although traffic remained at approximately the same level as in the same period of the previous year, sales increased due to the effect of opening physical stores, enabling the company to establish a sales structure with improved profit efficiency.」
The company states that traffic remained at approximately the same level as in the same period of the previous year due to lower promotional and advertising expenses, while sales increased due to the effect of opening physical stores. - FY2025Decline in trafficAnnual report
「The number of visitors to all store websites, including duplicate users, was 71 million in the fiscal year ended March 2023, 66 million in the fiscal year ended March 2024 and 57 million in the fiscal year ended March 2025.」
The number of visitors to all store websites declined from 66 million to 57 million. Although the policy of expanding distribution in the e-commerce business was maintained, the usage-scale metric declined. - FY2025-H1RestatedAnnual report
「Against this business backdrop, in its furniture e-commerce business, the company actively opened physical stores to expand points of contact with customers and establish an OMO-based D2C business. It is working to expand distribution through both the LOWYA (LOWYA) flagship store, its own website, and stores on major e-commerce marketplaces. At the LOWYA flagship store, positioned as a key driver of growth, the company worked to expand distribution and raise awareness by strengthening social media and to encourage customer registration through mobile app downloads. In addition, it continued reducing promotional and advertising expenses from the previous fiscal year as part of its efforts to improve profitability. Although traffic and distribution declined as a result, it succeeded in establishing a sales structure with improved profit efficiency.」
The company continued its OMO-based D2C model, expanding distribution through both the LOWYA flagship store and e-commerce marketplaces and pursuing customer acquisition and registration through social media and its mobile app. Although traffic and distribution declined due to lower promotional and advertising expenses, the company states that it established a sales structure with improved profit efficiency. - FY2024Decline in traffic and distribution due to lower promotional and advertising expensesAnnual report
「During the fiscal year, the company reduced promotional and advertising expenses as part of its efforts to improve profit margins. Although traffic and distribution declined as a result, it succeeded in establishing a sales structure with improved profit efficiency.」
The company continued measures to expand e-commerce while reducing promotional and advertising expenses to improve profit margins, and states that traffic and distribution declined as a result. - FY2024-Q3RestatedAnnual report
「In its furniture e-commerce business, the company is working to expand distribution through both the LOWYA (LOWYA) flagship store, its own website, and stores on major e-commerce marketplaces. At the LOWYA flagship store, positioned as a key driver of growth, the company worked to attract new traffic through SEO and web advertising, raise awareness by strengthening social media and encourage customer registration through mobile app downloads.」
The company continued expanding distribution through both the LOWYA flagship store and major e-commerce marketplaces, as well as customer acquisition and customer registration through SEO, web advertising, social media and its mobile app. It also continued reporting declines in traffic and sales caused by lower promotional and advertising expenses, following the previous quarter. - FY2024-Q2Decline in traffic and sales due to lower promotional and advertising expensesAnnual report
「In terms of earnings, the company reduced promotional and advertising expenses as part of its efforts to improve profit margins. As a result, traffic declined and sales decreased compared with the same period of the previous year.」
While working to expand distribution through both the LOWYA flagship store and major e-commerce marketplaces, the company saw traffic and sales fall below the same period of the previous year due to lower promotional and advertising expenses. - FY2024-Q1RestatedAnnual report
「In its furniture e-commerce business, the company is working to expand distribution through both the LOWYA (LOWYA) flagship store, its own website, and stores on major e-commerce marketplaces. At the LOWYA flagship store, positioned as a key driver of growth, the company worked to attract new traffic through SEO and web advertising, raise awareness by strengthening social media and encourage customer registration through mobile app downloads.」
The company continued expanding distribution through both the LOWYA flagship store and major e-commerce marketplaces, as well as customer acquisition and customer registration through SEO, web advertising, social media and its mobile app. - FY2023AdvancedAnnual report
「The number of visitors to all store websites, including duplicate users, was 66 million in the fiscal year ended March 2021, 68 million in the fiscal year ended March 2022 and 71 million in the fiscal year ended March 2023.」
Annual visitors to all store websites increased from 68 million to 71 million, indicating growth in the scale of e-commerce usage. - FY2023-Q3RestatedAnnual report
「Although the company had operated exclusively online since its founding, it newly announced a policy of establishing a business structure integrating online and offline operations while leveraging its accumulated strengths in customer acquisition, product design and price competitiveness. It began wholesale furniture sales to Aeon Retail Co., Ltd. in September 2022 and plans to open directly operated stores in April 2023.」
The company continued its policy of expanding distribution through an integrated online and offline model, conducting wholesale sales to Aeon Retail while stating that directly operated stores were scheduled to open in April 2023. - FY2023-Q2AdvancedAnnual report
「Although the company had operated exclusively online since its founding, it newly announced a policy of establishing a business structure integrating online and offline operations while leveraging its accumulated strengths in customer acquisition, product design and price competitiveness. It began wholesale furniture sales to Aeon Retail Co., Ltd. in September 2022 and also announced plans to open directly operated stores in early spring 2023.」
In addition to expanding distribution centered on e-commerce, the company began wholesale furniture sales to Aeon Retail in September 2022 and announced plans to open directly operated stores in early spring 2023. - FY2023-Q1RestatedAnnual report
「In its furniture e-commerce business, the company is working to expand distribution through both the LOWYA (LOWYA) flagship store and stores on various e-commerce marketplaces. At the LOWYA flagship store, positioned as a key driver of growth, the company worked to attract new traffic through SEO and web advertising, raise awareness by strengthening social media and encourage customer registration through mobile app downloads.」
The company continued expanding distribution through both the LOWYA flagship store and marketplace stores, as well as customer acquisition and customer registration through SEO, web advertising, social media and its mobile app. - FY2022AdvancedAnnual report
「The number of visitors to all store websites, including duplicate users, was 47 million in the fiscal year ended March 2020, 66 million in the fiscal year ended March 2021 and 68 million in the fiscal year ended March 2022. As a result of these initiatives, the LOWYA flagship store accounted for 52.5% of total GMV (gross merchandise value) in the fiscal year.」
The number of visitors to all store websites increased from 66 million to 68 million, while the LOWYA flagship store's share of GMV reached 52.5%. - FY2022-Q3RestatedAnnual report
「In its furniture e-commerce business, the company strengthened customer acquisition centered on the LOWYA (LOWYA) flagship store, working to attract new traffic through SEO and web advertising, raise awareness by strengthening social media and encourage customer registration through mobile app downloads. As a result, the LOWYA flagship store's share of total GMV (gross merchandise value) reached 51.4% in the third quarter.」
The company continued customer acquisition centered on the LOWYA flagship store and customer registration through SEO, web advertising, social media and its mobile app. The flagship store's share of GMV reached 51.4%, accounting for more than half of total GMV. - FY2022-Q2RestatedAnnual report
「In its furniture e-commerce business, the company strengthened customer acquisition centered on the LOWYA (LOWYA) flagship store, working to attract new traffic through SEO and web advertising, raise awareness by strengthening social media and encourage customer registration through mobile app downloads. As a result, the LOWYA flagship store's share of total GMV (gross merchandise value) reached 52.8% in the second quarter.」
The company continued customer acquisition centered on the LOWYA flagship store and customer registration through SEO, web advertising, social media and its mobile app. The flagship store's share of GMV was 52.8%, at the same level as in the previous quarter. - FY2022-Q1AdvancedAnnual report
「In its furniture e-commerce business, the company strengthened customer acquisition centered on the LOWYA (LOWYA) flagship store, working to attract new traffic through SEO and web advertising, raise awareness by strengthening social media and encourage customer registration through mobile app downloads. As a result, the LOWYA flagship store's share of total GMV (gross merchandise value) reached 52.8%, a quarterly record high.」
The company advanced customer acquisition and customer registration initiatives for the LOWYA flagship store. The store's share of total GMV reached 52.8%, a quarterly record high. - FY2021AdvancedAnnual report
「At the LOWYA flagship store, annual traffic increased sharply by 48.3% year on year, partly due to a sharp increase in furniture demand resulting from the COVID-19 pandemic. Its share of total sales rose to 51.9% for the full year, surpassing sales at the stores on individual marketplaces and making it the company's largest sales channel.」
Annual traffic at the LOWYA flagship store increased 48.3% year on year, and its share of sales reached 51.9%, making it the largest sales channel after surpassing the stores on individual marketplaces. - FY2021-Q3AdvancedAnnual report
「Against this business backdrop, in its furniture e-commerce business (LOWYA), the company worked to increase new traffic from SEO and web advertising and raise awareness by strengthening social media. Traffic at the LOWYA (LOWYA) flagship store increased steadily by 73.2% year on year in the third quarter, and its share of total sales was 48.7%, making it the largest sales channel for the second consecutive quarter.」
The company continued strengthening SEO, web advertising and social media, and traffic at the LOWYA flagship store increased 73.2% year on year. Its share of sales was 48.7%, and it remained the largest sales channel for the second consecutive quarter. - FY2021-Q2AdvancedAnnual report
「Against this business backdrop, in its furniture e-commerce business (LOWYA), the company worked to increase new traffic from SEO and web advertising and raise awareness by strengthening social media. Traffic at the LOWYA (LOWYA) flagship store increased sharply by 99.8% year on year in the second quarter, and its share of total sales rose to 49.5%, making it the largest sales channel for the second consecutive quarter.」
The company continued strengthening SEO, web advertising and social media. Traffic at the LOWYA flagship store increased 99.8% year on year, its share of sales reached 49.5%, and it remained the largest sales channel. - FY2021-Q1AdvancedAnnual report
「Against this business backdrop, in its furniture e-commerce business (LOWYA), the company worked to increase new traffic from SEO and web advertising and raise awareness by strengthening social media. Traffic at the LOWYA (LOWYA) flagship store increased sharply by 197.4% year on year, and its share of total sales rose to 46.4%, making it the largest sales channel.」
The company strengthened SEO, web advertising and social media. Traffic at the LOWYA flagship store increased 197.4% year on year, its share of sales reached 46.4%, and it became the largest sales channel. - FY2020AdvancedAnnual report
「At the LOWYA (LOWYA) flagship store, the company made aggressive advertising investments from late June 2019. Annual traffic increased 36.6% year on year, and the store's share of total sales rose to 32.7% for the full year. Despite the impact of the consumption tax increase and cashless payment rebate programs, the company achieved record-high sales.」
Advertising investment in the LOWYA flagship store increased annual traffic by 36.6% year on year, raising its share of total sales to 32.7%; the company also achieved record-high sales. - FY2020-Q3AdvancedAnnual report
「Against this business backdrop, in its furniture e-commerce business (LOWYA), the company reviewed its supply chain management structure as part of its efforts to improve profitability. It also strengthened web advertising and released new in-house-developed services using new technologies, thereby expanding new traffic and enhancing its services to attract customers to the flagship store. During the third quarter, flagship-store sales accounted for 34.4% of total sales.」
The company continued attracting customers to the flagship store through supply chain management reviews, stronger web advertising and the release of in-house-developed services. The flagship store's share of sales rose from more than 30% in the second quarter to 34.4% in the third quarter. - FY2020-Q2AdvancedAnnual report
「Against this business backdrop, in its furniture e-commerce business (LOWYA), the company reviewed its supply chain management structure as part of its efforts to improve profitability. It also strengthened web advertising and released new in-house-developed services using new technologies, thereby expanding new traffic and enhancing its services to attract customers to the flagship store. During the second quarter, flagship-store sales exceeded 30% of total sales.」
The company states that it advanced its review of supply chain management, strengthened web advertising and released new services, with flagship-store sales exceeding 30% of total sales during the second quarter. - FY2020-Q1RestatedAnnual report
「Against this business backdrop, in its furniture e-commerce business (LOWYA), the company reviewed its supply chain management structure as part of its efforts to improve profitability. It also strengthened offline initiatives and social media and increased the number of products eligible for AR, expanding new traffic and enhancing its services to attract traffic to the flagship store.」
For LOWYA, the company continued reviewing supply chain management, strengthening offline initiatives and social media, and increasing the number of AR-compatible products to expand new traffic and attract customers to the flagship store. - FY2019AdvancedAnnual report
「The number of visitors to all store websites, including duplicate users, was 36 million in the fiscal year ended March 2017, 43 million in the fiscal year ended March 2018 and 47 million in the fiscal year ended March 2019.」
The number of visitors to all store websites increased from 43 million in the fiscal year ended March 2018 to 47 million in the fiscal year ended March 2019, indicating growth in the scale of e-commerce usage. - FY2019-Q3RestatedAnnual report
「In its furniture e-commerce business (LOWYA), the company continued enhancing its product pages and creative content and worked to build the brand by cultivating a fan base. It also strengthened traffic by building a site platform optimized for SEO and worked to attract traffic to the flagship store.」
The company continued enhancing LOWYA's product pages and creative content, building the brand by cultivating a fan base, and developing an SEO platform and strengthening traffic. - FY2019-Q2RestatedAnnual report
「Against this business backdrop, in its furniture e-commerce business (LOWYA), the company continued enhancing its product pages and creative content and worked to build the brand by cultivating a fan base. It also strengthened traffic by building a site platform optimized for SEO, which improved its ability to attract traffic to the flagship store. As a result, flagship-store sales progressed steadily, while sales at marketplace stores fell below the previous year due to several factors, including lost sales opportunities caused by product stockouts.」
For LOWYA, the company continued enhancing product pages and creative content, building a fan base and developing an SEO platform, and states that traffic acquisition and sales at the flagship store progressed steadily. - FY2019-Q1RestatedAnnual report
「Against this business backdrop, in its furniture e-commerce business (LOWYA), the company enhanced its product pages and creative content and worked to build the brand by cultivating a fan base. It also strengthened traffic by building a site platform optimized for SEO. As a result, its ability to attract traffic to its flagship store improved and sales remained solid.」
The company states that it continued enhancing product pages and creative content, building a fan base and developing an SEO-optimized site platform, resulting in improved traffic acquisition for the flagship store and steady sales. - FY2018AdvancedAnnual report
「The company continued to actively develop products centered on expanding its new products and existing categories, and the number of products developed during the year increased from the previous fiscal year.」
The company states that it continued expanding its new products and existing categories, and that the number of products developed during the year increased from the previous fiscal year. - FY2018-Q3RestatedAnnual report
「Against this business backdrop, the company actively developed new products and worked to acquire new customers by increasing the number of unique users on its own website and on the major online marketplaces Rakuten Ichiba, Amazon and Yahoo! Shopping. In addition to home appliance and outdoor products, which it began handling in the previous fiscal year, the company actively developed and promoted products in existing categories, including living room and dining furniture, to increase points of contact with customers and strengthen its ability to attract traffic to its website. As a result, sales remained solid.」
The company has continued developing new products, expanding its unique user base and acquiring new customers, and developing and promoting products in the home appliance, outdoor and existing furniture categories. - FY2018-Q2RestatedAnnual report
「Against this business backdrop, the company actively developed new products and worked to acquire new customers by increasing the number of unique users on the major online marketplaces Rakuten Ichiba, Amazon and Yahoo! Shopping, as well as on its own website. In addition to home appliance and outdoor products, which it began handling in the previous fiscal year, the company actively developed and promoted products in existing categories, including living room and dining furniture, to increase points of contact with customers and strengthen its ability to attract traffic to its website. As a result, sales remained solid.」
The company has continued developing new products, expanding its unique user base and acquiring new customers, and developing and promoting products in the home appliance, outdoor and existing furniture categories. - FY2018-Q1RestatedAnnual report
「Against this business backdrop, the company actively developed new products and worked to acquire new customers by increasing the number of unique users on the major online marketplaces Rakuten Ichiba, Amazon and Yahoo! Shopping, as well as on its own website. In addition to home appliance and outdoor products, which it began handling in the previous fiscal year, the company actively developed and promoted products in existing categories, including living room and dining furniture, to increase points of contact with customers and strengthen its ability to attract traffic to its website. As a result, sales remained solid.」
The company has continued developing new products, developing and promoting products in new categories such as home appliances and outdoor products, and developing and promoting products in existing categories, while expanding its unique user base and acquiring new customers. - FY2017AdvancedAnnual report
「In addition to developing its existing core categories, the company actively developed and promoted home appliance and outdoor products to increase points of contact with customers and strengthen its ability to attract traffic to its website.」
The company describes concrete progress in expanding its product categories through the development and promotion of home appliance and outdoor products in addition to its existing categories. - FY2017-Q3RestatedAnnual report
「As a result, sales of existing product categories, including sofas and chairs, remained solid as the product assortment was enhanced through the launch of new products. In addition, the company simultaneously developed new categories, including home appliances, and business performance progressed steadily.」
The company states that it continued launching new products in existing product categories and developing new categories, including home appliances, resulting in steady business performance. - FY2017-Q2RestatedAnnual report
「As a result, sales of existing product categories, including sofas and chairs, remained solid as the product assortment was enhanced through the launch of new products. In addition, the company simultaneously developed new categories, including home appliances and outdoor products, and business performance progressed steadily.」
The company states that it continued launching new products in existing categories and developing new categories, including home appliances and outdoor products, resulting in steady business performance. - FY2017-Q1AdvancedAnnual report
「As a result, sales of existing product categories, including sofas and chairs, remained solid as the product assortment was enhanced through the launch of new products. In addition, the company simultaneously developed new categories, including home appliances and garden products, and business performance progressed steadily.」
The company worked to increase the number of products by launching new products in existing categories and developing new categories, including home appliances and garden products. - FY2016First statedAnnual report
「Going forward, we aim to achieve continued growth by expanding the range of product categories we carry and increasing the number of best-selling products.」
The company positions e-commerce as its core business and is pursuing growth by expanding its product categories and best-selling products.